Zenlike Investor Deck

1. David Quail
Co-Founder, Zenlike
david@zenlike.me
Thursday, August 8, 13

2. the problem: An increasing number of
repetitive and mundane tasks. Technology
often adds rather than assists.
We want people to live more simply.
)
Photo: The Office (NBC
Thursday, August 8, 13

3. Human
intelligence
Online
Services
Artificial Intelligence and Machine Learning
“Help”
Thursday, August 8, 13
“Here’s how we
can help ...”
“Tomorrow’s
secretary will
be an algorithm + a
commoditized
human workforce
+ services.
And it will
automate these
mundane tasks ...”

4. how it works
Zenlike provides deep vertical solutions to problems including those that
administrative assistants are already being paid to do. There are 3 core
technologies making this possible today.
Artificial intelligence.
Machine learning and
natural language
processing are at a
stage where they can
be leveraged to
provide solutions to
these problems.
Thursday, August 8, 13
Commoditized
workforce / Crowd
computing.
Human intelligence
has become cheap
with services like
Mechanical Turk.
While others like
oDesk have made
services and labor
more accessible.
Mobile phones which
provide immediacy.
A truly delightful
solution to providing
this assistance requires
immediacy. Mobile
phones provide this.

5. becoming tomorrows secretary
Zenlike will provide assistance for a
wide array of mundane and repetitive
tasks using AI + crowd computing.
But unlike others that focus on broad,
low value tasks, our first step is to
build a delightful product that goes
deep in solving one very high value
task - coordinating meetings - in a
seamless way.
With that, we’ll leverage the
technology, user base, and marketing
to automate other high value tasks
seamlessly within existing workflows namely email.
Thursday, August 8, 13

6. the first pain point to automate
I coordinated a lot of one on one meetings in 2012 during and after selling my
last startup to Yousendit. The process was always repetitive, and mundane.
“Wanna get
together next
week?”
Initiation
Research locations
address + participants
on Linkedin, Twitter etc.
Coordination
“How’s
Thursday?”
“Nope.
Friday?”
Thursday, August 8, 13
“Sure.
3PM”
“Blue Bottle
Coffee?”
Calendar Creation
“Send me
your phone #
just in case”
Renegotiation
“Uh oh. Friday
doesn’t work
anymore. How
bout Monday”
Reminders & Data

7. I tried to find a solution ...
#FAIL
#WIN
* Human powered assistant for $200/month
•
After training my human assistant,
Zirtual was an elegant solution that
fit beautifully into everyones
existing workflow.
But it’s expensive for just meeting
coordination
Everyone has to change behavior.
•
Thursday, August 8, 13
Way too much friction.
•
•
•
Incremental value.

8. “Holy CROW”
We could use artificial intelligence and crowd
computing to create an even more delightful
experience of using Zirtual for meeting coordination ...
AND other mundane, repetitive tasks!!!
We could be the best assistant.
is born
Thursday, August 8, 13

9. enter product 1:
meeting coordination
•
Coordinating manually is time
consuming: ~20 minutes for each
meeting (emails back and forth +
creating the meeting invite).
•
This is hard while on a computer and
impossible while on a mobile device.
•
It’s not just “saving time.” Rarely do
meeting invites include details about
participants, or location. They should.
•
Existing solutions force everyone to
change your workflow, or are
expensive. But an Executive assistant
solution works beautifully once trained.
Thursday, August 8, 13

10. demo V1.0: using Zenlike to create a meeting invite
from an existing thread
2. Email is parsed by Zenlike and an
invite is sent out including dossier
information about participants.
* Works from any email client including mobile.
1. Add meetings@zenlike.me to
email thread where consensus has
been formed to meet.
Thursday, August 8, 13

11. demo V1.1: using Zenlike to coordinate a meeting
from within email.
2. Zenlike responds to everyone with
available times suggested. A
meeting can be booked within this
email by selecting the time that
works.
* Works from any email client including mobile.
1. Email coordinate@zenlike.me
asking to help set the meeting up.
Thursday, August 8, 13

12. Zenlike in 16+ months:
Zenlike provides smart assistance in the context where you need it most. After 16 months
we’ll be going deep in meetings, broad in tasks, or specific to a functional area depending
on what resonates most.
Thursday, August 8, 13

13. timeline
2013 Q4
Chrome extension.
(distribution channel for
proactive assistance and
other tasks)
Dec 2010
Sold Attassa to
Yousendit
Feb 2013
Founded Zenlike
2010
2012
Mar 2012
Left Yousendit
2013
May 2013
Automate
meeting invites
(v1.0)
Aug 2013
Automate
meeting time /
place coordination
(v1.1)
Thursday, August 8, 13
2015+
IFTTT for the
enterprise.
*post seed
2014 Q1
“Smarter” meetings
and Assistance for
other tasks within
email flows.
2014
2015
2014 Q3 & Q4
Continued iteration on
product and
monetization with
additional focus on
growth engineering.

14. affordable
competition
Zenlike provides the
full value of an
admin assistant to
everyone in a simple
and affordable way.
ht”
g
eli
“d
low friction
high friction
expensive
Thursday, August 8, 13
Salaried
Executive
Assistant

15. team
David Quail
•
•
Product. Mobile developer, marketing
•
Mobile Product lead @ Zumodrive. Acquired by
Motorola/Google
Co-Founder @ Attassa (Productivity solutions for the
knowledge worker). Acquired by Yousendit
Tim Fletcher
•
•
Thursday, August 8, 13
Product, web developer, UI, UX
Cofounder @ Monogr.am

16. market
We’re starting by solving
meeting coordination and
targeting startups to
validate our product /
revenue models. Once we
do that we’ll scale vertically.
Then horizontally.
Bottom up analysis
• 900K US Startups = 240M external
1:1 meetings per year.
•
Extracting $0.10 per meeting =
$24M per year for US Startups
(Millions)
0
7500 15000 22500 30000
Fortune 500
SMB
Startups
Meeting Coordination
Other Admin tasks
Top down analysis
• 803K Executive/Admin Assistants
X ~$50K / year = $40B
•
We’re not replacing EA’s but it’s an
easy way to size how much people
already pay for full administrative
assistance.
Source: http://www.bls.gov/oes/current/oes436011.htm
Thursday, August 8, 13

17. what we’re looking for
$1M seed round (18 months) for ...
•
Iterating product & monetization: 7% weekly growth.
Prove customer acquisition cost << LTV.
•
Technology & Data acquisition: The more data we
have, the better our algorithms get. We’re funding data
collection to be in a position so we can easily leverage
our technology.
•
Growing headcount: 4 engineers (including us), 2 AI
Engineers, 1 marketing / community manager
•
Overhead: (office space, travel, marketing)
Thursday, August 8, 13