The document discusses various aspects of customer service including types of customers, customer needs and expectations, and factors that influence customer perception. It outlines five main types of customers - loyal, discount, impulse, need-based, and wandering. It also discusses how customer needs are driven by complexity of products/services and experience level. Excellent customer service is defined as consistently exceeding customer expectations. Customer perceptions are influenced by expectations and experience over time.

1. Customer services ppt asignment)….. ) by A b h i n a y a b a g a l