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ICEEfest 2014 - Official Presentation
1. Interactive Central and Eastern
Europe Festival 2014.
12th and 13th of June | Grand Cinema & More | Bucharest, Romania
2. ABOUT US
ICEEfest is a multifaceted event organized by ThinkDigital, a member of
TDG Companies.
TDG was launched in 2006. Currently, it operates in Online Advertising
(ThinkDigital), Performance Marketing (ForestView), eCommerce
(ShoppingNetwork) and Technology (TailWind).
The Group has a wide coverage and local offices in Greece, Cyprus,
Romania, Bulgaria, Hungary, Albania and U.A.E..
3. From RoNewMedia 2008 to ICEEfest 2014
Launched in Romania, in 2008, as a local-
focused event (RoNewMedia), the project
evolved to a regional complex concept.
ICEEfest - Interactive Central and Eastern
Europe Festival - attracts each year over
2.500 marketers, agency people & online
digital media enthusiasts from all over CEE
and SE Europe.
The event takes place in Bucharest, the
capital of Romania.
4. The event evolved from being a simple conference with 500 people,
in 2008-2009, into a complex festival with 2.500+ delegates at the
conference and workshops. An even broader number of people join
as visitors of the exhibition and our smart entertainment events.
From RoNewMedia 2008 to ICEEfest 2014
0
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4000
5000
RNM 1.0
RNM 2.0
RNM 3.0
RNM 4.0
RNM 5.0
ICEEfest
1.0
ICEEfest
2.0
Conference audience
Speakers
Expo Visitors
5. ICEEfest in 2013
- 2 days of digital marketing, innovation,
creativity, mobile and FUN!
- 42+ hours of inspiration
- 90+ speakers and guests
- 1 conference
- 1 expo
- 10+ workshops
- 1 Award Ceremony by IAB
- Viral Movie Night & Stand Up Comedy
Top agencies
Technology
companies
Investors Start-ups
2.500+ delegates
from 20+countries
5.000+ exhibition
visitors
6. Behind the scenes - ICEEfest 2013
Click on thumbnail
to watch the
“Making of” video
7. ICEEfest 2013 & 2014
Public recognition
Both President and Prime Minister of Romania
- the country where ICEEfest is always taking
place - were present at the festival in 2012 and
2013.
2012. The Prime Minister, Mr. Victor
Ponta, launched his iPhone App and
cancelled ACTA at ICEEfest.
2013. The President, Mr. Traian
Basescu, had a meeting with his
Facebook page friends.
9. ICEEfest 2013: Facts and Figures
Pre & Post event campaign: total media rate
card value of € 1.000.000+
Wide TV Coverage on the most important national TV
stations - media value of € 198.000
10. Radio - Media value - € 103.000
Print - Media value - € 42.000
Online
Websites - 583 materials - € 780.000
Blogs - 51 materials - € 28.000
Facebook - 127 materials
Twitter - 388 materials
Google+ - 8 materials
http://www.iceefest.com/news/
* Media monitoring conducted by Mediafax.
** The media value was estimated using the companies’ public rate cards.
ICEEfest 2013: Facts and Figures
12. 2. Conference & Workshops
3. IAB MIXX Awards, Viral
Movie Night & Entertainment
4. Academy & Media Coverage
1. Exhibition & Networking
The ICEEfest Ecosystem
13. ICEEfest 2014
1. EXHIBITION:
GRAND EXPO
VIP NETWORKING LOUNGE
2. CONFERENCE:
KEYNOTES
WORKSHOPS
DEBATES
3. AWARDS & ENTERTAINMENT:
IAB (Interactive Advertising Bureau) MIXX AWARDS (June 12th)
ICEEfest Party (June 12th)
VIRAL Movie Night & Stand Up Comedy (June 13th)
4. ICEEfest Academy: all year long
15. ICEEfest 2014
The Grand Expo
The event will take place in Grand Cinema Digiplex, at Baneasa
Shopping City.
Using the festival’s location in a creative way, you can reach both B2B
and B2C audiences. Taking into account last year’s experience, we
are expecting over 7.500 visitors.
19. ICEEfest 2014
Networking VIP Lounge
The VIP Networking Lounge is an exclusive
area where only our speakers and VIP
guests are invited.
In this area, are taking place special
presentations and training sessions for C-
level managers.
You can also have a tailored-made presence
for your company or products.
22. ICEEfest 2014
Conference
Keynote speakers – including top executives from
Facebook, Google, Microsoft, Skype, Yahoo!, Twitter,
numerous brands and various advertising & media
agencies
Keynotes > top-notch speakers in the main Conference Hall
Workshops > deep analysis and trainings in our
Workshop Rooms
Debates > real-time talks and open dialogues with the
audience on the hottest issues of the industry.
26. 3. Awards & Entertainment
IAB Mixx Awards
Viral Movie Night
ICEEfest Party
27. Interactive Advertising Bureau (IAB)
MIXX Awards
This year, we will present the 3rd edition
of the world famous IAB MIXX Awards, in
partnership with IAB Romania.
The interactive industry will acknowledge
the best of 10 categories.
ICEEfest 2014
28. ICEEfest 2014
Viral Movie Night & Keith Farnan
Stand Up Comedy Show
Enjoy the 3rd edition of Viral Movie Night!
A “serious” discussion on the most stupid or
funny videos of the year!
The experience will bring a live, smart and
funny public debate with creative people,
artists, as well as a selection of the best
viral video.
Also our host and entertainer, Keith
Farnan, will perform Live on stage!
31. ICEEfest Academy
Click on the thumbnail to see how
ICEEfest Academy works!
ICEEfest Academy is our e-learning platform that gives access to
all of our on-demand content after the conference and during all
year long!
32. Become our Partner!
Event Partner / Grand Expo Exhibitor / IAB
MIXX Awards & Party Sponsor / Viral Movie
Night Sponsor / Service Partner
33. Customised offers for our partners:
Together we can find the package that better suits your business needs
and objectives.
ICEEfest brings you closer to over 2.000 B2B people meeting your
business target, and 7.500+ B2C people!
Share your brief with us, let us know about your company’s needs and
we will find the perfect mix for your brand!
ICEEfest 2014
34. Festival partner:
We give you a wide range of options to choose from.
As an event sponsor, your company’s name will appear on all media
packages. The exposure’s estimated value is of more than €1 million.
We will promote your message across all platforms used to
communicate the event - TV channels, radio, online, presence in the
exhibition area, special projects.
The campaign will run before, during, and after the event.
ICEEfest 2014
35. Advantages for every Conference partner:
Platinum, Gold, Silver sponsors have the following common benefits:
the logo displayed on the event website;
the logo published on all materials and invitations distributed before
the event;
the logo displayed on the indoor directories that will guide people to
the conference room;
the logo on banners promoting the event (according to the media plan);
exposure during the event;
coverage on all media channels: TV, radio, online and print;
the possibility to insert promotional materials in the event’s paper
folder.
ICEEfest 2014
36. Common Advantages for all the Conference Partners:
PR & Communications plan customised for the market sectors
targeted by the sponsor;
Interviews with the company’s representatives on event’s
website and media partner’s websites;
Distribution of ad materials at designated places in the theatre;
Your logo on the main Conference stage;
Your logo appearing on Conference Screens in the networking
breaks between the panels;
Conference Bag Inserts.
ICEEfest 2014
37. Special Advantages for Conference Partners (I)
ICEEfest 2014
Your company in: Platinum sponsor
(€49.000)
Gold sponsor
(€29.000)
Silver sponsor
(€19.000)
TV Spot up to 5” up to 3” up to 3”
Radio Spot up to 5” up to 3” up to 3”
Web
banners
one frame in a common
frame Gold+Silver
in a common frame
Gold+Silver
ICEEfest.com
website
with the mention
“Platinum sponsor”
with the mention
“Gold sponsor”
with the mention
“Silver sponsor”
Printed invitations and
newsletters
with the mention
“Platinum sponsor”
with the mention
“Gold Sponsor”
with the mention
“Silver Sponsor”
Print ads with the mention
“Platinum sponsor”
with the mention
“Gold sponsor”
with the mention
“Silver sponsor”
38. Special Advantages for Conference Partners (II)
ICEEfest 2014
Platinum sponsor
(€49.000)
Gold sponsor
(€29.000)
Silver sponsor
(€19.000)
Logo on the conference
program
Speech
Free invitations for the event 25 (+ 50%
discount)
15 (+ 40%
discount)
10 (+ 30%
discount)
Flyers and brochures
distributed at the event
Promotional movie in off-time lasting 2 ‘ lasting 1’ lasting 30’’
Branding one of the events of
the day
Lunch offered by
Platinum Sponsor
Coffee break
offered by Gold
Sponsor
Preferential visual presence with the mention
“Platinum sponsor”
with the mention
“Gold sponsor”
with the mention
“Silver sponsor”
39. Special Advantages for
Workshops/Masterclass Sponsors (I)
ICEEfest 2014
Platinum sponsor
(€15.000)
Gold sponsor
(€10.000)
Silver sponsor
(€5.000)
Keynote address at the opening of the stream 5’ 3’
Your logo on the stage
Your logo appearing on Stream Screens in the
pauses between the panels
Top executive Keynote visionary
speech/presentation (requires
approval by the organizers programme
committee)
20’ 10’
Moderation of a panel discussion
40. ICEEfest 2014
Platinum sponsor
(€15.000)
Gold sponsor
(€10.000)
Silver sponsor
(€5.000)
Possibility for branding the seats in the
conference theatre
Distribution of your print ad materials
by our team at the Main Entrance of the
Stream Stage
Free invitations for the event 15 (+ 30% buy
discount)
10 (+ 20% buy
discount)
5 (+ 10% buy
discount)
Special Advantages for
Workshops/Masterclass Sponsors (II)
41. Grand Expo Exhibitor
The Grand Expo will be hosted in the main
lobby, catching all guests’ attention.
The event’s location, Grand Cinema Digiplex in
Baneasa Shopping City, will guarantee you an
our 2.500 B2B audience and 7.500 B2C
audience.
ICEEfest 2014
42. / Grand Expo Creative - € 4.900
• Your logo displayed on the event website;
• Your logo published on all the materials and invitations
distributed before the event and on the program during
the event;
• Your logo will appear on the conference badge lanyards
• Conference Bag Inserts;
• Distribution of ad materials at designated places in the
conference space;
• Your company will have the chance to promote its services
during the conference breaks in the designated expo area;
• Possibility for branding your stand and customise your
space, according to your needs, in the Expo Area – 12sqm;
• Interviews with the company’s representatives;
• Exposure and coverage in the press releases and articles;
• Exposure in newsletters sent to targeted audiences;
• 5 free invitations for the event.
43. / Grand Expo Standard - € 2.900
• Your logo displayed on the event website;
• Your logo published on all the materials and invitations
distributed before the event and on the program during
the event;
• Conference Bag Inserts;
• Distribution of ad materials at designated places in the
conference space;
• Your company will have the chance to promote its
services during the conference breaks in the designated
expo area;
• Possibility for branding your stand and customise your
space, according to your needs, in the Expo Area – 8sqm;
• Interviews with the company’s representatives;
• Exposure and coverage in press releases and articles;
• Exposure in newsletters sent to targeted audiences;
• 5 free invitations for the event.
44. / ICEEfest Party & IAB MIXX Awards
Sponsor - € 6.000
• Your logo displayed on the event website;
• Your logo published on all the materials and invitations
distributed before the event and on the program
during the event;
• Your logo on the Party Stage during the IAB MIXX
Awards;
• Conference Bag Inserts;
• Distribution of ad materials at designated places in the
conference space;
• Branding at location
• Interviews with the company’s representatives;
• Exposure and coverage in press releases and articles;
• Exposure in newsletters sent to targeted audiences;
• 5 free invitations for the event.
45. / Stand Up Show & Viral Movie Night
Sponsor - € 6.000
• Your logo displayed on the event website;
• Your logo published on all the materials and invitations
distributed before the event and on the program
during the event;
• Your logo on the Conference Stage;
• Conference Bag Inserts;
• Distribution of ad materials at designated places in the
conference space;
• TV Interviews with the company’s representatives on
Realitatea.net;
• 20-minute speech/presentation in the panel
discussion;
• Moderation of a panel discussion;
• Exposure and coverage in press releases and articles;
• Exposure in newsletters sent to targeted audiences;
• 5 free invitations for the event.
46. Service partner
We are open to car rental companies,
beverages, entertainment, food and drink
companies and more.
In addition, we can arrange product
placements in the food court of our event,
within the grand expo and the VIP business
lounge or at the party.
ICEEfest 2014
47. ICEEfest 2014
Your logo displayed on the event’s website;
Your logo published on all the materials and invitations distributed before
the event and on the program during the event;
Your logo on the Conference Stage;
Conference Bag Inserts;
TV Interviews with the company’s representatives on Realitatea.net;
• Exposure and coverage in press releases and articles;
• Exposure in newsletters sent to targeted audiences;
Distribution of ad materials at designated places in the conference space;
20-minute speech/presentation in the panel discussion;
Moderation of a panel discussion;
5 free invitations for the event.
Smoking Lounge Sponsor: € 12.000
48. ICEEfest 2014
Choose or add to your package
No What How much?
1 Video spots oh the conference and lobby screens
(appx 100 views)
€ 800/day
2 Audio spots/jingles € 400/day
3 Flyers / special activations in the conference lobby € 500/day
4 VIP Networking Lounge € 8.000
5 Sponsored speaker € 2.500
7 WebTV Sponsor € 2.500
Also, we are open to product placements, videos, TV spots, roll-outs,
unconventional projects and other promotional activities at the
venue.
