În ultimul timp lucrurile s-au schimbat tot mai mult: avem mai mult trafic din mobile, userii petrec mai mult timp pe mobile și campniile de performance s-au adaptat și ele. Cum ar trebui să gândești o campanie de performance media în 2016? Vezi în prezentare!

2. sky is the limit.

3. #priveștecerul

4. privește dincolo de cer.

10. the sky is
no longer
the limit.

11. Dragoș Smeu
+1.5 million €
over 150 clients
100 different markets
google regional trainer
performance manager

12. Performance media
mobile point of view

13. Performance
media.
Mobile point
of view
why mobile
think mobile
promote mobile
specific segmentation
change your paradigm

14. Why
mobile
16
vs.
12
ancom 2015

15. Why
mobile
16
vs.
12
ancom 2015
broadband mobile

16. Why
mobile
food.
44%

17. Why
mobile
beer.
42%

18. Why
mobile
auto.
32%

19. Why
mobile
ecommerce.
50%

20. Why
mobile
ecommerce.
53%

21. Why
mobile
ecommerce.
65%

22. Why
mobile
publishing.
77%

23. Why
mobile
that’s why.
77%

24. Performance
media.
Mobile point
of view
why mobile
think mobile
promote mobile
specific segmentation
change your paradigm

25. think
mobile
What’s the main difference between
mobile and desktop?

26. desktop
morning | metro | working | leisure | uber | in bed |
sleep

27. desktop
morning | metro | working | leisure | uber | in bed |
sleep

28. desktop
morning | metro | working | leisure | uber | in bed |
sleep
mobile
morning | metro | working | leisure | uber | in bed |
sleep

29. Strong relationship
mobile
morning | metro | working | leisure | uber | in bed |
sleep

30. think
mobile
What’s the main difference between
mobile and desktop?
Time.

31. think
mobile
differences between mobile and desktop
Attention span
External competition
Limited screen
Less glam

32. think
mobile
differences between mobile and desktop
Attention span
External competition
Limited screen
Less glam

33. Performance
media.
Mobile point
of view
why mobile
think mobile
promote mobile
specific segmentation
change your paradigm

34. promote
mobile
take advantage of the new
dimmension of time for user and
technology.

35. promote
mobile
Canvas
Local awareness
Instant search intent

36. Canvas A place to impress.

38. Canvas
Be brief
Various elements
Focus on image and video
Call to action
One objective

39. Local
awareness
target users on the go.

41. Local
awareness
Promote your local business
Your promotion in store
Link OOH with facebook
Target specific areas

42. Instant
search
intent
Support your offline campaigns

44. Instant
search
intent
How to use Grolsch glasses?

45. Instant
search
intent

46. Instant
search
intent

47. Instant
search
intent

48. Instant
search
intent

49. promote
mobile
Canvas
Local awareness
Instant search intent

50. Performance
media.
Mobile point
of view
why mobile
think mobile
promote mobile
specific segmentation
change your paradigm

51. Specific
segmentation
Your device
Your screen resolution
Your operating system

52. Specific
segmentation
Your device
110.000 users with iPhone 4s

53. Specific
segmentation
Your device
160.000 users with Samsung S6

54. Specific
segmentation
Your screen resolution

55. Specific
segmentation
Your operation system

56. Performance
media.
Mobile point
of view
why mobile
think mobile
promote mobile
specific segmentation
change your paradigm

57. Change your
paradigm
Think mobile first
Analyze differently
Use qualitative tracking software
Keep it simple, briefly

58. Change your
paradigm
Stay up-to-date with techonology.

59. the sky is
no longer
the limit.

60. thank you.