- Women entrepreneurs in India face many challenges including lack of confidence, socio-cultural barriers, market risks, lack of business knowledge, and lack of awareness of financial assistance programs. - The government and support institutions provide various programs to promote women's entrepreneurship such as financial support, training programs, and associations. - Successful women-led businesses in India show that with the right support, women can overcome challenges and build thriving enterprises, as seen in the stories of organizations like Lijjat Papad and Sakthi Masala.

1. " Promoting Women Economic
Empowerment through enterprise
Development: ROLE OF SUPPORT
INSTITUTIONS
- The Indian Context
Presentation by
Dr.Akansha Jain

2. Nehruji at eve of independence
“You can tell
condition of nation
by looking at the
status of its
women”

3. Dr. Babasaheb Ambedkar
“I measure the
progress of a
community by the
degree of progress
which women
have achieved”

4. What is Women Empowerment?
Women's empowerment has five components:
o Sense of self-worth
o Right to have and to determine choices
o Right to have access to opportunities and resources
o Right to have the power to control their own lives,
both within and outside the home
o Ability to influence the direction of social change to
create a more just social and economic order,
nationally and internationally
Guidelines on women's empowerment, united nations population information network (POPIN) un population
division, department of economic and social affairs 1995

5. a) Lack of confidence –
In general, women lack confidence in their strength and
competence. The family members and the society are reluctant
to stand beside their entrepreneurial growth. To a certain extent,
this situation is changing among Indian women and yet to face a
tremendous change to increase the rate of growth in
entrepreneurship.
b) Socio-cultural barriers –
Women’s family and personal obligations are sometimes a great
barrier for succeeding in business career. Only few women are
able to manage both home and business efficiently, devoting
enough time to perform all their responsibilities in priority.
Problems faced by women
entrepreneurs in India

6. c) Market-oriented risks –
Stiff competition in the market and lack of mobility of women make the dependence
of women entrepreneurs on middleman indispensable. Many business women find
it difficult to capture the market and make their products popular. They are not fully
aware of the changing market conditions and hence can effectively utilize the
services of media and internet.
d) Motivational factors –
Self motivation can be realized through a mind set for a successful business,
attitude to take up risk and behavior towards the business society by shouldering
the social responsibilities. Other factors are family support, Government policies,
financial assistance from public and private institutions and also the environment
suitable for women to establish business units.
Problems faced by women
entrepreneurs in India

7. e) Knowledge in Business Administration –
Women must be educated and trained constantly to acquire the
skills and knowledge in all the functional areas of business
management. This can facilitate women to excel in decision
making process and develop a good business network.
f) Awareness about the financial assistance –
Various institutions in the financial sector extend their maximum
support in the form of incentives, loans, schemes etc. Even then
every woman entrepreneur may not be aware of all the
assistance provided by the institutions. So the sincere efforts
taken towards women entrepreneurs may not reach the
entrepreneurs in rural and backward areas.
Problems faced by women
entrepreneurs in India

8. g) Exposed to the training programs –
Training programs and workshops for every type of entrepreneur is
available through the social and welfare associations, based on
duration, skill and the purpose of the training program. Such programs
are really useful to new, rural and young entrepreneurs who want to set
up a small and medium scale unit on their own.
h) Identifying the available resources –
Women are hesitant to find out the access to cater their needs in the
financial and marketing areas. In spite of the mushrooming growth of
associations, institutions, and the schemes from the government side,
women are not enterprising and dynamic to optimize the resources in
the form of reserves, assets mankind or business volunteers.
Problems faced by women
entrepreneurs in India

9. • Highly educated, technically sound and professionally qualified women
should be encouraged for managing their own business, rather than
dependent on wage employment outlets.
• The unexplored talents of young women can be identified, trained and
used for various types of industries to increase the productivity in the
industrial sector.
• A desirable environment is necessary for every woman to inculcate
entrepreneurial values and involve greatly in business dealings.
Problems faced by women
entrepreneurs in India

10. Why do Women Take-up
Employment?
• Push Factors
– Death of bread winner
– Sudden fall in family income
– Permanent inadequacy in income of the family
• Pull Factors
– Women’s desire to evaluate their talent
– To utilize their free time or education
– Need and perception of Women’s Liberation, Equity
etc.
– To gain recognition, importance and social status.
– To get economic independence

11. Categories of Women
Entrepreneurs
• Women in organized &
unorganized sector
• Women in traditional & modern
industries
• Women in urban & rural areas
• Women in large scale and small
scale industries.
• Single women and joint venture.

12. Categories of Women
Entrepreneurs in Practice in India
• First Category
– Established in big cities
– Having higher level technical & professional
qualifications
– Non traditional Items
– Sound financial positions
• Second Category
– Established in cities and towns
– Having sufficient education
– Both traditional and non traditional items
– Undertaking women services-kindergarten,
crèches, beauty parlors, health clinic etc.

13. Categories of Women Entrepreneurs
in Practice in India (Contd.)
• Third Category
– Illiterate women
– Financially week
– Involved in family business such as
Agriculture, Horticulture, Animal
Husbandry, Dairy, Fisheries, Agro
Forestry, Handloom, Powerloom etc.

14. Supportive Measures for Women’s
Economic Activities and
Entrepreneurship
• Direct & indirect financial
support
• Yojna schemes and programmes
• Technological training and
awards
• Federations and associations

15. Direct & Indirect Financial
Support
• Nationalized banks
• State finance corporation
• State industrial development
corporation
• District industries centers
• Differential rate schemes
• Mahila Udyug Needhi scheme
• Small Industries Development Bank of
India (SIDBI)
• State Small Industrial Development
Corporations (SSIDCs)

16. Technological Training and
Awards
• Stree Shakti Package by SBI
• Entrepreneurship Development Institute of
India
• Trade Related Entrepreneurship Assistance
and Development (TREAD)
• National Institute of Small Business
Extension Training (NSIBET)
• Women’s University of Mumbai

17. Federations and Associations
• National Alliance of Young Entrepreneurs
(NAYE)
• India Council of Women Entrepreneurs, New
Delhi
• Self Employed Women’s Association (SEWA)
• Association of Women Entrepreneurs of
Karnataka (AWEK)
• World Association of Women Entrepreneurs
(WAWE)
• Associated Country Women of the World
(ACWW)

18. Some examples
• Mahila Grih Udyog
– 7 ladies started in
1959: Lizzat Pappad
• Lakme
– Simon Tata
• Shipping coorporation
– Mrs. Sumati Morarji
• Exports
– Ms. Nina Mehrotra
• Herbal Heritage
– Ms. Shahnaz Hussain
• Balaji films
– Ekta Kapoor

19. The Lijjat Papad story
• Are you aware of the story of seven illiterate and poor women who
borrowed Rs 80 to start a papad business?
• Its turnover from Rs 6,196 in the first year went upto Rs 300 crore in
the next four decades
• 40,000 women on its revolutionary march.
• The story which reads almost like a fairy-tale chronicles the growth of
an exclusive women's organisation
• Jaywantiben Popat, one of the women involved with this phenomenal
spirit, was honoured last year at the ET Awards for her outstanding
achievements
• The Lijjat Papad story is an inspirational one,

20. The real Shakthi of
Sakthi Masala
• The success story of an Young Couple – committed
for Quality and Social Responsibility
• Grown up from a small Flour mill to a Market Leader
• Employing the highest number of Physically
challenged people
• Rs.3000/- to Rs.600 Crores in Three decades

21. Top Women Entrepreneurs
Source -
http://sneakpeaks.blogspot.com/2008/03/its-their-
business-top-women.html
Entrepreneur Dr. Kiran Mazumdar-Shaw, Chairman & Managing
Director of Bioon Ltd., who became India's richest woman in 2004 (an
estimated Rs.2,100 crore )~US$480 million), was educated at the
Bishop Cotton Girls School and Mount Carmel College in Bangalore.
She founded Biocon India with a capital of Rs.10,000 in her garage in
1978 - the initial operation was to extract an enzyme from papaya. Her
application for loans were turned down by banks then - on three
counts - biotechnology was then a new word, the company lacked
assets, and (most importantly) women entrepreneurs were still a rarity.
Today, her company is the biggest biopharmaceutical firm in the
country.

22. Problems
• Dual role to play at workplace & at
home place
• Subordinate to men
• Just that her being women
• Non-awareness of facilities provided
by government
• Competition with large scale units
• Problems related to marketing

23. Suggestions
• Procedure of getting finance
should be simple
• Effective propagation of
programmes and yojna
• Linkages between product,
services and market centers.
• Encouragement to technical
and professional education.

24. Suggestions
• There is a need to form Combine platform or a
cooperative society which has Skill
development, financial assistance, market
accessibility Technology that ultimately will
lead to enterprise development.
i.e. Skill development+ financial assistance +
market accessibility+ Technology) = enterprise
development
• Crowdfunding is need of the hour

25. Thank you