A copy of our presentation from the Meetup "How to Leverage Social Media to Effectively Build Credibility in the Job Market". Presented by Drake International employee's, Laura Plant and Sandy Sykora

1. Leveraging Social Media to Build Credibility in the Labour Market Presented by: Sandy Sykora: Sr. Marketing Coordinator-North America Laura Plant: Manager, Talent Management Solutions

2. Introduction Who is Sandy? Digital marketing enthusiast Worked in social media for 5 years Traveler Who is Laura? Talent Management Consultant Work in HR and TM Consulting for 10 years Workplace Behavioural Specialist

3. Agenda About our Meetup Group LinkedIn essentials Building your online “brand” Social etiquette for the job hunt Building your online resume (Tools)

4. Benefits of a LinkedIn Account Highlighting your work experience Summarizing your top skills Showing your credentials / awards Demonstrating your volunteering efforts

5. Demonstrate your Credibility with Recommendations Don’t be afraid to ask! Endorse your colleagues Make them visible on your profile

6. Expand your Network Connect with decision-makers and influencers Reconnect with old friends and colleagues Participate in LinkedIn groups to expand your network

8. Participate in LinkedIn Groups

9. Share information with your network

11. Build your Personal Brand What is your “angle”? Think of who you want to connect with in your job search / networking Keep it consistent Use available online tools to help establish your presence

13. Write articles on topics that interest you

14. Share articles online via social media

16. Share articles, opinions and receive feedback from the community

18. Follow industry professionals and influencers

19. Engage in the conversation

20. Welcome others to connect on LinkedIn

23. Share your portfolio

24. Include your resume (in a creative way)

25. Use video to put a face to the name

27. Building your Online Resume Use the tools that are available: QR Code Resume Infographic Resume Facebook Resume Video Resume Outsource for creativity

28. Connecting the Dots How do I manage all of this? Create a schedule Use social dashboards like Hootsuite Mobile apps for quick-updates How do I integrate all of my social media? Always link your social media Include on resume / business cards / signature When you update one, update the others How do I promote this to employers? Include links on your resume / application Interact with their brands online (Twitter / Facebook) Mention it in your follow up conversation

29. Free Resources Blogs: Wordpress.com, blogger.com, tumblr.com, Flavors.me Infographic Resume Builders: Wordle, Hohli, Creately, Tableau, Inkscape QR Code Generators: Kaywa, QR Stuff, Delivr Video : YouTube, Camtasia Studio Icons: Icon Dock , Slo Dive, Design Instruct

31. @sandykora

32. @drakeintl

33. @drakejobs