The document discusses digital literacy and leadership in the context of a presentation on women in leadership. It defines digital literacy and explores how technology shapes society. It also provides tips on using social media platforms like LinkedIn, Facebook, Twitter and blogs to build an online presence, connect with others, and demonstrate skills and experience for potential opportunities.

1. Dr Bex Lewis @drbexl
Senior Lecturer in Digital Marketing
18 March 2020
Laidlaw College, Auckland, New Zealand
Sustain: Women in Leadership

2. Today’s Plan
• Defining digital literacy
• Becoming known: visibility and vulnerability
• Connecting with others
• Unexpected leadership in a time of COVID19
• The social media landscape?
• Q&A

3. A brief intro: digital literacy

4. Digital Literacy
"digital literacy defines those
capabilities which fit an individual
for living, learning and working in a
digital society”
https://www.jisc.ac.uk/guides/developing-digital-literacies

5. Technological determinism is a reductionist
theory that aims to provide a causative link
between technology and a society's nature.
... Technology is viewed as the driving force of
culture in a society and it determines its course of
history.
https://www.communicationtheory.org/technological-determinism/

6. The [constructivist] philosophy that technology is
not neutral and is shaped by the dominant social,
political and economic values of society. As a
result therefore, changes in values lead to
different technological outcomes, and as a
result, social science considerations can be used
to shape technologies.
https://www.igi-global.com/chapter/social-shaping-semantic-web/35736

7. ‘Gender-blindness in tech culture produces what Criado Perez calls
the “one-size-fits-men” approach. The average smartphone – 5.5
inches long – is too big for most women’s hands, and it doesn’t
often fit in our pockets. Speech-recognition software is trained on
recordings of male voices: Google’s version is 70% more likely to
understand men. One woman reported that her car’s voice-
command system only listened to her husband, even when he was
sitting in the passenger seat. Women are more likely to feel sick
while wearing a VR headset. Another study found that fitness
monitors underestimate steps during housework by up to 74%, and
users complain that they don’t count steps taken while pushing a
pram
https://www.theguardian.com/books/2019/feb/28/invisible-women-by-caroline-
criado-perez-review

8. What do you know about each
other?

9. Interaction
On Twitter you only have 160 characters in your
‘bio’ to make yourself ‘known’ to other people,
other social media is similar…
Find someone with whom you have something in
common, that you didn’t know already *think
achievements, hobbies, travel, interests, family

10. My Twitter Bio
Life Explorer, author, speaker, SL
#digitalmarketing MMU,
Christian, digital culture,
@digitalfprint, #KeepCalm,
#BusyLivingWithMets #WIASN
#Pockets #Cheese

11. What do others know about
you?

14. Own Blog Guest Blogging
http://bit.ly/CitySharentinghttp://drbexl.co.uk/
http://bit.ly/Radio4LentCancer (2019)

15. Being Visible
If someone can’t find you online,
they’re actually going to think
there’s something very strange
about that and not trust you. In
the digital sense, not having
great profiles online is the same
as not turning up to a meeting.
Natasha Courtenay-Smith (2018)
Photo by rawpixel on Unsplash

16. http://archive.bigbible.uk/home2/archives/

17. https://drbexl.co.uk/testimonials/

18. http://drbexl.co.uk/category/cancer

20. p47
Vulnerability
@revjoannecox

22. http://j.mp/FBGroupSocMedCancer
‘I have found social media essential for my wellbeing through 2+
years of treatment, including being able to share information ‘once’
via blogs/social media (rather than having that cancer conversation
over and over again), and being able to access lots of useful
information which there’s no time for in medical consultations, or
‘just in time’ information when I’m wide awake at 3am with some
horrible side effect. There is also a lot of fun to be had with a group
who gets where you are coming for, and tells you about the extra
things you can access – from benefits to ‘Look Good Feel Better’.’
Bex Lewis

24. http://bit.ly/SurvSocFaithSocMedia
‘Theological values of “interdependence and openness to others,”
however, encourages sharing which enables users to see some acts
of surveillance “as a good and necessary act of care.” Yngvesson
(Lewis 2017c) notes that where surveillance is used as a bridging
mechanism, this creates a healthy community, whilst when used in
a demanding and exclusive way, it becomes unhealthy.’
Lewis, Bex. 2018. Social Media, Peer Surveillance, Spiritual Formation, and Mission: Practising Christian Faith in a
Surveilled Public Space. Surveillance & Society 16(4): 517-532.

25. Before you post….
Photo by Paolo Nicolello on Unsplash
• God
• Parents
• Younger Kids
• Employers
• Newspapers
• Your worst
enemy

26. Vision & Values
• What is important to
you?
• What do you stand for?
• What do you stand
against?
See: http://bit.ly/CreateValues
Photo by Nathan Lemon on Unsplash

27. Connecting

28. http://www.thisgirlcan.co
.uk/
http://www.dandad.org/e
n/thisgirlcan-interview/

29. Humans Tell Stories
“When we met the women, we realised how this was actually real.
This wasn’t reading research on paper any more, they had real
stories so we wanted to give them the space they deserved. It was
never a box ticking exercise, we just wanted women who embodied
the spirit of the campaign. And that’s who’s in it.”
http://www.dandad.org/en/thisgirlcan-interview

30. https://drbexl.co.uk/2016/10/26/event-trollingtheartist-msmapes-natashacaruana-redeyenetwork-event/

34. What makes people share?
• Social Currency: We share things that make us look good
• Triggers: Things need to be in our consciousness to want to share
them
“Different locations contain different triggers. Churches are filled with religious
imagery, which might remind people of church doctrine…. And once these
thoughts are triggered, they might change behaviour.”
• Emotion: We want to share the things we care about (exciting is more
shared than sad)
• Public: If something is public, and on show, it's visible to others and
enters their consciousness
• Practical Value: People like to share useful bits of information that we
think will help people
• Stories: Humans tell stories - and useful information can be
embedded in what seems like idle chatter!

35. https://gatheringofwomenleaders.info/

36. https://speaker328.info/

39. Unexpected Leadership in a Time
of Crisis #COVID19

41. https://community.livebetterwith.com/cancer/discussion/1023/coronavirus-updates-useful-resources-and-advice?

43. https://medium.com/@craigphilbric
k/coronavirus-digital-tools-for-
discipleship-80ea4dd7970e

45. https://www.facebook
.com/groups/2204121
29012000

46. The Social Media Landscape
*Scrapped this section

47. Which platforms?
• LinkedIn
• Facebook
• Twitter
• Instagram
• YouTube
• Blogs

48. LinkedIn
• 530 million current users
• Corporate companies use
• Sharing job postings
• Look up potential hires
• Ask current staff about potential hires
• Online CV. Make sure you:
• Update profile
• Make connections
• Join groups

49. Facebook
• 2,271 million active users (still growing)
• Ask friends for any jobs related to your
interests, and/or refer you to people in
your field
• Like company pages
• Join groups in your interest area, join
conversations, ask for opportunities
• Search ‘Jobs on Facebook’

50. Twitter
• 326 million current users
• Understand more about the company
applying to from their posts
• Find jobs: common jobsearch hashtags:
• #nowhiring
• #jobs
• #joblisting
• #jobposting
• Job title keywords (#marketing
#manager #advertising #sales)
http://bit.ly/2PBzeAA

51. Instagram
• 1,000 million active users
• Demonstrate your passion for your job
search field by posting about it frequently -
demonstrating understanding
• Use appropriate hashtags, e.g.
#photography #marketing
#digitalmarketing #freelance
• Make the most of visual options –
especially photography students

52. YouTube
• 1,900 million active users
• Set up your own channel, and give
video samples of your work
• Most frequent search term ‘How Do I?’
– can you capitalise on this?
• Demonstrate your presentation and
communication skills
• Consider an ‘elevator pitch’ highlighting
your career related skills and passions

53. Blogs
• 400 million on Tumblr alone
• 26% of blogs are on Wordpress
• You can SHOW rather than TELL
prospective employers that you are
passionate about their field.
• Offer guest posts to blogs with bigger
followings in your field
• Comment on other people’s blogs, IF you
have something to say

54. Blog Content
• Blog about what you know, and explore content that relates to
your desired job.
• Ensure that the material is accurate and well written – and
optimised to keywords.
• Comment on press coverage and market trends relevant to your
industry/profession.
• Avoid negative rants on a blog.
• Think carefully about any mix of personal/professional
• More useful tips: http://bit.ly/CareerEnl

55. Other Social Media Platforms?
• Pinterest: Create appropriate boards collecting material together,
or demonstrate collections of own work
• Snapchat: Follow potential employers, learn about
companies/industries, tell a story, show your creativity
• Wakelet: Collect together tweets, insta, etc. from an event, or
content from across the web to demonstrate your knowledge
• Reddit: Look up e.g. /jobsearchhacks/
• TikTok: Demonstrate creativity and ‘up-to-date’-ness

56. A successful digital leader?
‘In a nutshell, being a successful digital leader means being
innovative, creative, collaborative, experimental, curious, and able
to network. A digital leader is forward thinking, industry leading,
and most importantly, has the ability to remain relevant in a
landscape that is constantly changing. Being a digital leader means
being equipped with a special set of qualities, all of which start with
a sound knowledge of digital marketing practices and emerging
technologies.’
https://digitalmarketinginstitute.com/blog/5-traits-of-a-successful-digital-leader

57. Connect further:
http://drbexl.co.uk/
@drbexl