Open It, Read It, Buy It Email Marketing with the AppExchange

Open It, Read It, Buy It: Email Marketing with the AppExchange John Burbridge, Salesforce.com Janine Popick, Vertical Response Chris Baggott, Exact Target Track: Marketing Executives

Safe Harbor Statement ,[object Object],[object Object],[object Object],[object Object]

JOHN BURBRIDGE E-Marketing Manager salesforce.com [email_address]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

JANINE POPICK CEO VerticalResponse [email_address]

Deliverability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brookstone includes a line at the top of each email asking recipients to add them to their address book.

Email Compliance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating Your Email ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating Your Email – Your Creative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This is what a recipient sees when an email is only made up of images and images are not displayed, the unsubscribe…ouch!

Creating Your Email – Your Copy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some Ideas on Segmentation… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CHRIS BAGGOTT CMO ExactTarget [email_address]

[object Object],[object Object],[object Object],[object Object],Lighting Round: Some Advanced Tactics

Now that handheld devices have become ubiquitous, subscribers have a lot of choice as to how they interact with your email. Design has to be flexible enough to deliver your message to various media in formats that work. This goes beyond HTML vs. Text. Handheld Devices

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[object Object],All screen shots courtesy of: www.campaignmoniter.com Image Suppression

How does your email appear in the preview folder? All screen shots courtesy of: www.campaignmoniter.com Previewing

100s of Potential “Success Factors” 32 So what matters in email?

Multi-Variable Testing: which approach is best?

Dialog Management Makes Email Easy New Customer New Prospect No Purchase in 30 Days Web Activity Welcome Message & Cycle Special Offer Survey? Customized Content

Case Study: Automated Mailing System (AMS) ,[object Object],[object Object],[object Object]

www.americandatacompany.com Confidential & Proprietary SOLUTION An automated workflow integrating the two systems. “ Automated Mailing System (AMS)” Case Study: Automated Mailing System (AMS)

“ Automated Mailing System (AMS)” Case Study: Automated Mailing System (AMS) ,[object Object],[object Object]

Janine Popick CEO Chris Baggott CMO QUESTION & ANSWER SESSION VerticalResponse ExactTarget

Session Feedback Let us know how we’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],Save time! Use your cell phone or mobile device to send Feedback via SMS/Text Messaging! Send a message to 26335 In the message body: Session 201, #### For example, “ Session 123, 5555 ” Session ID: 201 Session ID # Scores for 4 categories SMS Voting powered by:

Open It, Read It, Buy It Email Marketing with the AppExchange

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Open It, Read It, Buy It Email Marketing with the AppExchange