This talk looks at the philosophies and fundamentals of aesthetics and design.

1. Aesthetics and Design
Philosophies and Fundamentals

2. Aesthetics

3. Aesthetics
• Not just Art Appreciation or Art Criticism
• A Philosophical Exploration
• What Do We Mean?
• How Do We Know?

4. Aesthetics

5. Aesthetics

6. Aesthetics
• John Hospers
• Elements
• Form
• Expression
• Symbol
• Truth
• Criticism
• Value

7. Elements

8. Form

9. Expression

10. Symbol

11. Truth

12. Criticism

13. Value

14. Aesthetics
• Denis Dutton
• Expertise, Virtuosity
• Nonutilitarian Pleasure
• Style
• Criticism
• Imitation
• Special Focus
• Imagination

15. Expertise, Virtuosity

16. Nonutilitarian Pleasure

17. Style

18. Criticism

19. Imitation

20. Special Focus

21. Imagination

22. Aesthetics
• Monroe C Beardsley
• Unity
• Complexity
• Intensity

23. Unity

24. Complexity

25. Intensity

26. Aesthetics
• Gordon Graham
• Pleasure
• Beauty
• Emotion
• Understanding

27. Pleasure

28. Beauty

29. Emotion

30. Understanding

31. Aesthetics
• Arnold Isenberg
• Verdict
• Reason
• Norm

32. Verdict

33. Reason

34. Norm

35. Aesthetics
• Aristotle
• Poetics
• Plot
• Character
• Theme
• Diction
• Music
• Spectacle
• Janet Murray
• New Poetics
• Interactivity
• Immersion
• Navigability
• Transformation

36. Poetics

37. Plot

38. Character

39. Theme

40. Diction

41. Music

42. Spectacle

43. New Poetics

44. Interactivity

45. Immersion

46. Navigability

47. Transformation

48. Design

49. Design
• The Fundamental Act of Planning and
Creating the Form of an Object
• Putting Aesthetics into Play
• Communication

50. Design

51. Design

52. Design
• Poppy Evans and Mark Thomas
• Design is a Language
• Fundamental Principles and Elements
• Principles are Organizational Rules
• Primary and Secondary
• Elements are Building Blocks
• Content and Composition

53. Design

54. Design
• Primary Principles
• Unity and Variety
• Hierarchy
• Proportion
• Secondary
• Scale
• Balance
• Rhythm and Repetition
• Proximity

55. Unity and Variety

56. Hierarchy

57. Proportion

58. Scale

59. Balance

60. Rhythm and Repetition

61. Proximity

62. Design
• Elements
• Shape and Space
• Line
• Size
• Color
• Texture
• Typography

63. Shape and Space

64. Line

65. Size

66. Color

67. Texture

68. Typography

69. Design
• Robin Williams
• Four Basic Principles
• Proximity
• Alignment
• Repetition
• Contrast

70. Proximity

71. Alignment

72. Repetition

73. Contrast

74. Design
• James Gordon Bennet
• Beyond Static
• Time
• Interactivity
• Additional Media

75. Beyond Static

76. Time

77. Interactivity

78. Additional Media

79. Design
• Nathan Shedroff
• Experience Design
• Knowable
• Reproducible
• Designable

80. Experience Design

81. Knowable

82. Reproducible

83. Designable

84. Design
• Elizabeth Resnick
• Design Process
• Define the Problem and Establish Objectives
• Do the Research
• Develop Ideas by Brainstorming
• Analyze Ideas in Terms of Objectives
• Implement Final

85. Design Process

86. Define the Problem

87. Establish Objectives

88. Do the Research

89. Brainstorm Ideas

90. Analyze Ideas

91. Implement Final

92. Scrum
• Agile Development
• Real Progress Scheduling
• Playtesting
• Iterative Design
• Rapid Prototyping

93. Agile Development

94. Real Progress Scheduling

95. Playtesting

96. Iterative Design

97. Rapid Prototyping

98. Design

99. Design
• Donald Norman
• It’s not the Users Fault
• Design Principles
• Conceptual Models

100. It’s Not the Users Fault

101. Design Principles

102. Conceptual Models

103. Design
• Jorge Frascara
• Communication
• Interpretation
• Organization
• Presentation

104. Communication

105. Interpretation

106. Organization

107. Presentation

108. Aesthetics and Design
• Philosophies and Fundamentals

109. Aesthetics - Philosophies

110. Design - Fundamentals

111. Aesthetics and Design
• Interest Curves
• Flow
• Procedural
• Interactivities

112. Interest Curves, Flow
Procedural, Interactivities

113. Interest Curves

114. Flow

115. Procedural

116. Interactivities

117. Aesthetics and Design
Across All Media
Poetics, New Poetics
Interest Curves, Flow, Procedural, Interactivities
Aesthetics
- Elements
- Form
- Expression
- Symbol
- Truth
- Criticism
- Value
Aesthetics
- Unity
- Complexity
- Intensity
-
- Verdict
- Reason
- Norm
Design
- Principles
-- Unity, Variety
-- Hierarchy
-- Proportion
-- Scale
-- Balance
-- Rhythm,Repetition
-- Proximity
Design
- Elements
-- Shape, Space
-- Line
-- Size
-- Color
-- Texture
-- Typography

118. Across all Media

119. Aesthetics and Design
• Critical Creation
• Failure
• Experience
• Transformational
• ETC

120. Critical Creation

121. Failure

122. Experience

123. Transformational

124. ETC
• What?
• Why?
• How?

125. Improv
• Yes and...

126. ETC
• Best Playground in the World
• with an Electric Fence
• The Context and Constraints for
Creativity

127. Research & Design
• Transformational Games
• Innovation by Design
• Interactive Storytelling

128. Learn, Work, Play
• Educational Goals
• Professional Development
• Engaging Experiences

129. Contexts
• Articulations
• Ecologies

130. Articulations
• Systemic
• Connections
• Associations
• Relationships
• Transference
• Interdisciplinary

131. Ecologies
• Learning
• Overlapping
• Evolving
• Interrelating
• Connecting

132. Constraints
• Project Triangle

133. Challenges
• Toys - Tools
• Extrinsic - Intrinsic

134. ETC
• A Playground needs a Fence
• Creativity needs Constraints
• The Extraordinary needs Boundaries

135. ETC
• Inquisitive
• Inclusive
• Integrated
• Iterative
• Interactive
• Interdisciplinary
• International
• Innovative
• Impactful

136. Inquisitive

137. Inclusive

138. Integrated

139. Iterative

140. Interactive

141. Interdisciplinary

142. International

143. Innovative

144. Impactful

145. ETC

146. Aesthetics and Design