Natalie Harrower - Getting the Most out of Twitter
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Workshop on social media to the Rare Books group of the Library Association of Ireland, discussing how to extend reach and impact through Twitter. 11th May 2015, Royal Irish Academy. By Natalie Harrower, Digital Repository of Ireland, @dri_ireland
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Natalie Harrower - Getting the Most out of Twitter
- 1. Dr Natalie Harrower Manager, Education and Outreach Digital Repository of Ireland Royal Irish Academy
- 2. @dri_ireland @natalieharrower Social Repository of Ireland ! 1! !
- 3. Getting the most out of Twitter How to increase reach and impact
- 4. 1. What kind of platform is Twitter? 2. Basic protocol 3. Social conventions & strategy 4. Tools: time-savers, analytics, extenders
- 5. Types of Platforms • Exists primarily as a social sharing platform • Specifically for sharing individual A/V • Scrapbooking/curating • Discussion boards • Websites/news sites with social media slant
- 6. Types of Platforms • Exists primarily as a social sharing platform • Specifically for sharing individual A/V • Scrapbooking/curating • Discussion boards • Websites/news sites with social media slant
- 7. Social Sharing Platform • Twitter, Facebook, LinkedIn, Google+, Meetup • It’s about having something to share • … and also about networking • Content and social experience are primary • Content could be a personal statement (e.g. status), or a link/photo/like/share
- 9. Other types of platforms Sharing A/V: YouTube, Instagram, Slideshare, Vimeo, Flickr, Vine (mobile apps increasing) Scrapbooking/curating: Pinterest, Scoop.it, Paper.li, Storify Discussion boards: Boards.ie, Tumblr, Reddit Websites/news sites with social media slant: boingboing.net, journal.ie, reddit.ie
- 10. Basic Protocol • 140 characters max • short lifespan of a tweet • use @username to tag someone (mention) • use #keyword to contribute to a topic (hashtag) • frequently includes a URL • Take care in setting up your profile
- 11. Setting up your Profile
- 12. Social Conventions: Etiquette & Strategy • Develop a Twitter ‘personality’ • Alter the times of day you post • Practice variety – type and tone • Run a small tweet campaign • Join communities and tag people - #hashtags and @mentions (note about #events) • Direct traffic back to your website/more info • ***Use pictures***
- 13. Example: from ok to better! • Example: I find an article that is relevant to my project, but that also gets people thinking. E.g. Article in Guardian about how to use the word ‘data’ – plural only, or singular? a. First try, post the link: b. Add the title so people know what the link refers to:
- 14. Example: from ok to better! c. Shorten the link to make it cleaner: d. Ask a question: e. Use # to tag some key topics: f. Tag someone to elicit their response (great way to make friends)
- 15. Tools • Time-savers: Instagram, Hootsuite • Analytics: Tweriod, Klout • Extenders: Storify
- 16. Instagram • Popular photo-sharing app • Connects to other social media accounts
- 17. Hootsuite • Social Media Management • Allows you to schedule tweets, view multiple accounts
- 18. Tweriod : best time to tweet
- 19. Klout • Assess your impact on social media • Shows which posts had the most engagement
- 20. Storify • Curate & Archive social media
Editor's Notes
- Consider the picture carefully E.g. DRI was new – not known. People respond to a face more than a logo esp if the account does not have a following yet. But now pulling back. Description should be full and accurate Include URL etc, Background photo too. Explain the dot before the username