I gave a talk at the 2015 IntraTeam Event in Copenhagen about the importance of intranet goals and strategy, good and bad examples of goals and how to define a good intranet goal.

1. The importance of Why
For intranets and digital workplaces
by Samuel Driessen - IntraTeam Event Copenhagen Febr. 24-26, 2015

2. Hi I’m Samuel
@driessen

3. Not about:
Why don’t we
ask Why more?

4. Why
helps us think,
find out what’s
essential

5. Ambitious
Realistic
Valuable
Useful

6. Why is not asked at all
Or, it’s answered in isolation

7. Do you have a clear goal and strategy
for your intranet?

8. How little do organizations think about
goals/strategy for intranet/digital workplace?
Swedishintranetresearch,source:
http://www.slideshare.net/Intranatverk/hur-mar-sveriges-intranat-2014
no intranet goal intranet goal
with a common
view on goal
intranet goal
with no common
view on goal
intranet goal
with some
common view
on goal
don’t know 14%
15%
5%
30%
36%

9. Key barriers to social collaboration
progress: lack of overall strategy
MITSloan Deloitte July 2013
80% of social collaboration initiatives fail
due to lack of purpose and/or provide and
pray approach
Gartner Jan/Sept 2013
Would you say the development of the
intranet is purposeful and methodical?
22% not really - 56% in some way, yes - 23% absolutely
Source: http://www.slideshare.net/Intranatverk/intranet-trends-in-finland-2014-41551136

10. Top 3 reasons to
have an intranet:
1. Communication
2. Support daily
work employees
3. Give access to
information
sources
Source: Intranetmonitor 2014 Entopic,
http://www.entopic.com/publicaties_type/intranet-monitor-2014/

11. Example:
News, profiles,
project spaces &
microblogging

12. Example:
News, profiles,
project spaces &
microblogging
Example:
To improve
knowledge sharing

13. 13
The intranet connects the office
workers to the employees in the field
to improve product and service
development by x% per year.

14. 14
The intranet increases oneness in the
organization to improve customer
satisfaction and decrease the number
of service calls by x% per year.

15. Why - How Laddering
Increases oneness, improve
customer satisfaction, decrease the
number of service calls
Change the
world
…
Communication Knowledge
sharing
… …
News widget … … …

16. Intranet goals:
Specific, measurable
Inspirational
Focused on then and
now
Business goals
and
employee’s work related
ik v
vro
I h
da
dit

17. How to get
to ‘Why’

18. Splendid
i s o l a t i o n

19. We need to work togethere.

20. Broad group
One-on-one
Workshops
Business focus

21. Realistic + Consensus + Enthusiasm

22. Ask Why more often
Distinguish between
Why and How
Do it together
Make sure it’s:
measurable – inspirational –
about then and now – business
related

23. Any questions?
Any why’s?

24. 23
Tak
Thanks
Samuel Driessen, Entopic
samuel@entopic.com
@driessen