Check out 10 simple hints on how you can encourage your creativity and produce more value. Never rest until your good becomes better and your better becomes best. No retreat no surrender.
11. Never rest until
good becomes better
and your better
becomes best
12. 1. Challenge Good! “this strategy worked for us before”
“this is all we’ve got time to do”
“good enough”
…
these attitudes can be really
dangerous enemies of great results
13. 2. Be a detective! Innovators have enquiring minds,
like Sherlock, Columbo or Poirot
Well are you asking enough questions
to get deeper into the subject matter?
14. 3. Innovate! Hard climate of templates, fear and deadline pressure
can break down our bravery to challenge common
assumptions and that may limit our innovative
problem solving and thinking out of the box
15. 4. Make it hard! Do you feel limited by the tiny brand
budget? How about imagining you have no
budget at all? Fire up your brain by making
the problem even bigger than it is!
Generate! Work! Work! Work!
16. 3. Play! Whether you are a creative specialist, a strategic
planner or anyone else trying to solve problem
with new fresh thinking, there is always a place
for shake up and play
17. 5. Slow down! Ordinary working day of enormous amount of
multitasking damages the space that is vital for
human creativity. Practice creative silence to
stimulate and help brain wander until the ideas
flow. Btw get a creative silence walking the dog!
18. 6. Speed up! Try the quantity approach in your mental
creativity gym. Brainstorming encourages
divergent type of thinking: the generation of
multiple answers to a problem. Put on your
crash helmet and shift gears up!
19. 7. Experiment! Experimentation and a bit of failure are
inevitable if we are going to be brave, to question
assumptions, to come up with fresh and even
crazy ideas that might transform a client’s brand
towards great. Critical mind will help us later.
20. 8. Have discipline Discipline and routine might seem like
threats to creativity. Yet! while freedom is
important, look at the life of any great
artist. You’ll definitely find evidence of
hard work and discipline there for sure
21. 10. Pursue new Putting yourself in the way of new
experiences will help you open your mind
experiences and keep stimulating your brain. Do
something you have never done previously