This slideshow was presented during 10th Anniversary Session of RHODES FORUM at the contemporary media round table: communicational challenges. It’s evident that we have entered a brand new digital era. Digital is like a bullet - once fired it never goes back. Thus we need to think it over and act keeping that in mind. http://www.rhodesforum.org/

2. The digital bullet

3. Old times

4. Distributed now

5. Digital natives

6. Online during one minute

7. 2.000.000
of questions
www.onehourpersecond.com

8. 48videos
of new
h
www.onehourpersecond.com

9. 685.000
pieces of content
shared
www.onehourpersecond.com

10. 100.000
of sent
tweets
www.onehourpersecond.com

11. 1 billion of people

12. Social
Networks

13. Social networking is booming
12
8
4
10.7 10.3 8.4 7.9 7.8 7.0 7.0 6.7 6.4 5.7 5.3 5.3 5.2 5.1 5.0 4.9 4.9 4.8 4.6 4.5
0
Comscore April 2011 *hours during the month

16. Media
Consumption

17. Interest fragmentation

18. Know what they need Know where to find
They do things simultaneously:
Connected
General TV viewing is declining 52% of adult cell phone owners use
viewer their phones while watching television
Viewing of Content based Video Video Content is the most
channels growth content demanded internet service
Shifted TV viewing in Internet: 10%
Satellite channels penetration Internet TV watch TV programs in Internet (up to
intensify cover of niche interests 30% est. by 2016)
TV Content WEB-storages from
Internet penetration increases Content
industry leaders in partnership with
Audience interests concentrate Banks Content providers
Interests Fragmentation Media Fragmentation
Brand Science Russia, The Pew Internet & American Life Project 2012

19. 100
75
50
25
0
2007 2012
Synovate Russia: media consumption TA 16-30

20. The more we are mobile the more
we are online
20
16
12
8
4
0
6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00
AM AM AM AM AM AM PM PM PM PM PM PM PM PM PM PM PM PM AM AM AM AM AM AM
TNS Russia, Galileo M-Index, 2011, Internet time spend,, All %

21. Empowering advertising

22. Different
meaning creating
mass-market advertising

23. This deck can be downloaded in PDF

24. Thank you!