Enabling your employees to represent your company and brand(s) on social is a great way of positioning your brand on social and increasing outreach. Here's a guide to using DrumUp as an employee advocacy tool.

1. Employee Advocacy, Industry News & Social Media Platform

2. Employee Advocacy on Social Media –
Critical for Your Organization
Enabling and onboarding employees to advocate the company and
brand(s) on social media is a great way to build brand and boost
outreach.
A “State of Employee Advocacy” study* revealed:
• “64% of advocates in a formal program credited employee advocacy
with attracting and developing new business, and 45% attributed new
revenue streams to employee advocacy.”
• “86% of advocates in a formal program said that their involvement in
social media had a positive impact on their career.”
Social employee advocacy is a big content and social marketing
opportunity! It also has a great impact on employee engagement.
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*Ref. “The State of Employee Advocacy in 2015”
http://www.socialmediatoday.com/marketing/new-study-state-employee-advocacy-2015

3. Benefits of an
Employee Advocacy Program
1. Viral social buzz created by employees by
sharing company/brand content and news
2. Engaged, more aware employees connect
better with company culture and goals
3. Executives and employees with active social
profiles sell better & boost company reputation
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4. DrumUp – An Empowered Way to
Enable Employees on Social
A Powerful 3-in-1-Application for:
1. Employee Advocacy
2. Industry Content Tracking
3. Social Media Management
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5. DrumUp: Employee Advocacy Features
• A central platform to disseminate marketing, news and
other company content to employees in an easy, social
shareable format (through the app and email)
• Automatically share blog posts, media mentions and press
releases with employees by connecting feeds
• Multi-user, streamlined, easy to use platform with campaign
manager and employee access
• Employees can connect and share content on LinkedIn,
Twitter and Facebook
• Leaderboard of employees most actively advocating
company content and news
• Analytics by employees and content
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6. DrumUp: Industry Content Tracking
Features
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• Daily fresh, customizable stream of ‘Industry News’
based on themes/keywords (via our intelligent content
recommendation engine)
• Add and track content feeds from leading industry
publications
• Share posts easily with a click or customization from the
app or email
• Save to library for later reading
• Share & schedule for Twitter, LinkedIn and Facebook

7. DrumUp: Social Media Management
Features
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• Schedule suggested and custom posts to company/
employee Twitter, LinkedIn and Facebook pages/accounts
• Schedule posts from company, industry and RSS streams -
easy ‘1-click Schedule’ and ‘Schedule’ with advanced features
• Schedule a post on multiple accounts from the same dialog
• Save posts in library for later use
• Set promotional, event and other posts on repeat schedules
(published several times at defined intervals)
• Hashtag recommendations for industry posts
• Set company blog and other feeds to post automatically to
social accounts

8. Our Clients
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DrumUp Featured in

9. Web App
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10. Mobile App
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11. Chrome Extension
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12. Thank You!
Contact:
support@drumup.io
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DrumUp App:
Web: http://drumup.io/
Android:
https://play.google.com/store/
apps/details?
id=com.drumup.drumup
iOS:
https://itunes.apple.com/us/
app/drumup/id1085987272
Chrome:
https://chrome.google.com/
webstore/detail/drumup/
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