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DRUPAL DIGITAL MARKETING CHECKLIST

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Follow a Drupal Digital Marketing Checklist to get a functional to-do list of modules to install and tasks to do, depending on your type of website. Maximize your online presence by getting more.

José Fernandes

Published in: Software
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DRUPAL DIGITAL MARKETING CHECKLIST

  1. 1. bloomidea.com Drupal Digital Marketing Checklist José Fernandes jose@bloomidea.com 18 November 2020
  2. 2. bloomidea.com 2 18 November 2020
  3. 3. bloomidea.com BUSINESS DEVELOPMENT Our digital business consultancy service has made nearly a hundred of online businesses bloom. From the creation of the strategy to the definition of actions to reach goals, we transform a simple idea in to a business. DESIGN The way our business idea is visually communicated is just as important as the business idea itself. We believe that design is more than a differentiating factor, it's also the secret to the creation of attractive projects. WHAT WE DO? 18 November 20203
  4. 4. bloomidea.com CONTENT CREATION Currently, online content must fulfill three indispensable requisites: be well-built, have its own voice, and tell a good story. At Bloomidea, we perfect contents and elevate your brand or business' communication through the more appropriate formats. WEB AND MOBILE DEVELOPMENT Equipped with the idea, the contents, and the visual communication that will bring a new project to life, it's time to leave the creative cocoon and start implementing. At Bloomidea, development is completely customized. OUR SERVICES 18 November 20204
  5. 5. bloomidea.com DIGITAL MARKETING Since there are no barriers or limits in the digital world and culture, BloomIdea holds the passport that allows your company to go even further. INTERNATIONALIZATION STRATEGY From study and prospection of international markets to the internationalization plan and the definition of strategic actions, we know how to place your project in the market. OUR SERVICES 18 November 20205
  6. 6. OUR CLIENTS 18 November 20206
  7. 7. bloomidea.com DRUPAL DIGITAL MARKETING CHECKLIST q Speed & Performance q Security q Content q SEO / PPC q Social Media q Email/Mobile Marketing q Ecommerce q Measuring & Analyzing q Marketing Automation & CRM 7 18 November 2020
  8. 8. bloomidea.com SPEED & PERFORMANCE § Minimalist Design § Reduce External Resources § Caching Everywhere § Combine CSS & JavaScript Files § Use a Content Delivery Network § Image Optimization § Faster Server § PHP 7.x § Database Optimization 8 18 November 2020
  9. 9. bloomidea.com SPEED & PERFORMANCE: MODULES § BigPipe, Internal Page Cache, Internal Dynamic Page Cache § Blazy § Fast 404 § Quicklink § Advanced CSS/JS Aggregation 9 18 November 2020
  10. 10. bloomidea.com SECURITY § GDPR Compliance § Keep Drupal And Modules Up To Date § Use Drupal Security Modules § Server Firewall / Web Firewall § Always Use HTTPS § Secure Drupal HTTP Headers § Secure File Permissions And Ownership § Backups! 10 18 November 2020
  11. 11. bloomidea.com SECURITY: MODULES § Security Review § HTTP Response Headers § CAPTCHA or Simple Google reCAPTCHA § General Data Protection Regulation § EU Cookie Compliance § Password Policy § Login Security § Hacked! § Automated Logout § Session Limit § Two-factor Authentication (TFA) § Backup and Migrate 11 18 November 2020
  12. 12. bloomidea.com CONTENT § Drupal Is The Best CMS § Blog § Content Translation § RSS / Syndicated Content § Content Planning § Landing Pages § Product Pages 12 18 November 2020 ALL THIS CAN BE CONTENT MARKETING Blog Posts, Social Media Updates, Infographics, eBooks, Webinars, Industry Reports, Videos, Podcasts, Images, Case Studies, Demos, Customers Testimonials, Detailed Product Info, etc.
  13. 13. bloomidea.com CONTENT: MODULES § Media, Layout Builder, Aggregator § Content Planner § Scheduler § Paragraphs § Webform § Feeds § Translation Management Tool § Smart Content § Google Optimize 13 18 November 2020
  14. 14. bloomidea.com SEO / PPC § <title>, h1, h2, h3… § robots.txt § Xml Sitemap § Meta Tags § Clean URLS § Redirects § Fix Broken Links § Images With The Alt Tag § Breadcrumbs § Structured data § Working 404 Page § Remarketing Ready § Google Search Console § Speed 14 18 November 2020
  15. 15. bloomidea.com SEO / PPC: MODULES § SEO Checklist § Metatag § Redirect § Hreflang § Simple XML sitemap § Easy Breadcrumb § Search 404 § Node Link Report § Link checker § RobotsTxt § Real-time SEO for Drupal § Schema.org Metatag § Google AdWords Conversion Tracking 15 18 November 2020
  16. 16. bloomidea.com SOCIAL MEDIA § Social Login Services § Social Media Share Buttons § Tracking Pixels § Open Graph Tags § Social Share Images § Embed Social Media Feeds § Remarketing Ready 16 18 November 2020
  17. 17. bloomidea.com SOCIAL MEDIA: MODULES § Social Auth § Better Social Sharing Buttons § Social Media Links Block and Field § Facebook Pixel § Metatag § Facebook Page Plugin § Simple Instagram Feed Block § Twitter Block § Get Linkedin Posts 17 18 November 2020
  18. 18. bloomidea.com EMAIL/MOBILE MARKETING § Send HTML Email § Email Newsletter § Email Campaigns § SMS Campaigns § Push-Notifications § UTM Tracking 18 18 November 2020
  19. 19. bloomidea.com EMAIL/MOBILE MARKETING: MODULES § Swift Mailer § Simplenews § Simplenews Stats § Mailchimp § Easy Email § VBO Push Notifications § SMS Framework § SMS VBO 19 18 November 2020
  20. 20. bloomidea.com ECOMMERCE § Promotions and coupons § Expand your reach with Product feeds § Shopping Cart Abandonment Recovery § Remarketing / Dynamic Ads § Live chat sales and support § E-Commerce Rich Snippets § Google Analytics Enhanced E-commerce integration 20 18 November 2020
  21. 21. bloomidea.com MEASURING & ANALYZING § Track Site Visitors § Goals & Events Set Up § Add UTM Tracking to your campaigns § Search Terms Analysis § Heatmaps § Surveys 21 18 November 2020
  22. 22. bloomidea.com MEASURING AND ANALYZING: MODULES § Views § Google Analytics § Matomo Analytics § Visitors § GoogleTagManager § Commerce Google Tag Manager § Google Analytics Event Tracking § Search API stats § Simplenews Stats § Hotjar § Commerce Reporting 22 18 November 2020
  23. 23. bloomidea.com ECOMMERCE: MODULES § Drupal Commerce § Commerce Product Feeds API § Commerce Abandoned Carts § Facebook Pixel § Google Analytics § GoogleTagManager § Tawk.to - Live chat application § Schema.org Metatag § Commerce Google Tag Manager 23 18 November 2020
  24. 24. bloomidea.com MARKETING AUTOMATION & CRM § Contacts § Webform § Webform Mautic § Mautic Integration § HubSpot (Webform) § Salesforce Suite § OroCRM (to be released) 24 18 November 2020

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