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HOW TO BUILD A PERSONAL BRAND USING
SOCIAL MEDIA (AND WHY IT’S IMPORTANT)




              05.09.12
MY PERSONAL BRANDING JOURNEY

•   11.17.08: David Meerman Scott publishes a blog post,
    “Downsized? Fired? Here are the new rules of finding a job”


•   12.11.08: I’m laid off from my job.


•   12.11.08: I attend my first tweetup. It was in Menlo Park, CA.


•   12.12.08: I launch my blog, “It’s All Virtual.” My first post is titled,
    “2009: The Year We Go Virtual.”


                   “You have to stop thinking like an advertiser of a product
                   and start thinking like a publisher of information.”
MY PERSONAL BRANDING JOURNEY

•   01.05.09: I start a new job.


•   03.04.09: I published my 50th blog posting. The topic? IBM’s use
    of Second Life.


•   10.13.10: I published a book, “Generate Sales Leads With Virtual
    Events.”


•   12.12.10: I made my first book sale via Twitter.


                  Book published via FastPencil, http://www.fastpencil.com//
WHY IT’S A GREAT TIME




                 “If you build it, they will come.”*


The emergence of the social web means that individuals can
become publishers, web celebrities, news sources and brands.


             * - As long as the field is well groomed and maintained.
HOW TO APPLY TO YOUR EVENTS

  Gain Experience With:

  Twitter
  Blogging
  Content Marketing
  Community Management
PERSONAL BRAND: BENEFITS

• Possession
                          Your Personal Brand Can Define…
• Annuity
• Authority
• Attention
• Focus



      an.nu.i.ty [noun]: a specified income payable at stated
      intervals
IT’S A BRAND NEW WORLD




  “I’m wearing all my favorite brands, brands, brands,
  brands.”
           -- Taio Cruz, “Dynamite”
GUIDELINES

Identify your passion and be authentic.
                                     If your passion is food…
                                     • Twitter
                                     • Food blog
                                     • “Secondary blogging”
                                     • Yelp Elite Squad
                                     • Local newspaper



        My first blog, started in 2006, covered baseball. It was
        called “Hot Stove Yanks.”
PERSONAL BRANDING TIPS

1. Define your target audience.
2. Decide where to invest your time.
3. Be useful.
4. Engage and interact.
5. Use the same profile photo everywhere.
6. Promote others before yourself.
7. Adjust and adapt.


                For further details, read my blog post
                here.
ATTRACTING ATTENTION TO YOUR
                EVENTS

1. Define your target audience (attendee
     personas).
2.   Understand their needs.
3.   Develop web content & event content to
     meet those needs.
4.   Publish content year-round.
5.   Build and manage online communities
     around your event.

            Blog Post: What The NFL Can Teach You About Virtual
            Events (http://allvirtual.me/2012/04/20/what-the-nfl-can-teach-you-
            about-virtual-events/)
HANDS-ON DEMO

•   Consolidate your presence.
•   Be everywhere (my goal).
•   Share your thoughts and ideas. Everywhere.
•   Interact and respond to others.
•   Find the right balance (of your time)

    Related: How I Curate (and Share) Content on Twitter.
Q&A




Send me feedback on Twitter:
@dshiao

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How to Build a Personal Brand with Social Media (And Why It's Important)

  • 1. HOW TO BUILD A PERSONAL BRAND USING SOCIAL MEDIA (AND WHY IT’S IMPORTANT) 05.09.12
  • 2. MY PERSONAL BRANDING JOURNEY • 11.17.08: David Meerman Scott publishes a blog post, “Downsized? Fired? Here are the new rules of finding a job” • 12.11.08: I’m laid off from my job. • 12.11.08: I attend my first tweetup. It was in Menlo Park, CA. • 12.12.08: I launch my blog, “It’s All Virtual.” My first post is titled, “2009: The Year We Go Virtual.” “You have to stop thinking like an advertiser of a product and start thinking like a publisher of information.”
  • 3. MY PERSONAL BRANDING JOURNEY • 01.05.09: I start a new job. • 03.04.09: I published my 50th blog posting. The topic? IBM’s use of Second Life. • 10.13.10: I published a book, “Generate Sales Leads With Virtual Events.” • 12.12.10: I made my first book sale via Twitter. Book published via FastPencil, http://www.fastpencil.com//
  • 4. WHY IT’S A GREAT TIME “If you build it, they will come.”* The emergence of the social web means that individuals can become publishers, web celebrities, news sources and brands. * - As long as the field is well groomed and maintained.
  • 5. HOW TO APPLY TO YOUR EVENTS Gain Experience With: Twitter Blogging Content Marketing Community Management
  • 6. PERSONAL BRAND: BENEFITS • Possession Your Personal Brand Can Define… • Annuity • Authority • Attention • Focus an.nu.i.ty [noun]: a specified income payable at stated intervals
  • 7. IT’S A BRAND NEW WORLD “I’m wearing all my favorite brands, brands, brands, brands.” -- Taio Cruz, “Dynamite”
  • 8. GUIDELINES Identify your passion and be authentic. If your passion is food… • Twitter • Food blog • “Secondary blogging” • Yelp Elite Squad • Local newspaper My first blog, started in 2006, covered baseball. It was called “Hot Stove Yanks.”
  • 9. PERSONAL BRANDING TIPS 1. Define your target audience. 2. Decide where to invest your time. 3. Be useful. 4. Engage and interact. 5. Use the same profile photo everywhere. 6. Promote others before yourself. 7. Adjust and adapt. For further details, read my blog post here.
  • 10. ATTRACTING ATTENTION TO YOUR EVENTS 1. Define your target audience (attendee personas). 2. Understand their needs. 3. Develop web content & event content to meet those needs. 4. Publish content year-round. 5. Build and manage online communities around your event. Blog Post: What The NFL Can Teach You About Virtual Events (http://allvirtual.me/2012/04/20/what-the-nfl-can-teach-you- about-virtual-events/)
  • 11. HANDS-ON DEMO • Consolidate your presence. • Be everywhere (my goal). • Share your thoughts and ideas. Everywhere. • Interact and respond to others. • Find the right balance (of your time) Related: How I Curate (and Share) Content on Twitter.
  • 12. Q&A Send me feedback on Twitter: @dshiao