Proactive competitor analysis a4uexpo 2011 - david sottimano
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SEO Competitor Analysis - a different approach by being proactive rather than reactive. Originally intended for an affiliate marketing audience.
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Proactive competitor analysis a4uexpo 2011 - david sottimano
- 1. Competitive Analysis A different approach Dave Sottimano
- 3. Reactive When: Understand the landscape (Rank checking, site audits, link analysis) Understand what works. (Algorithm changes, keyword targeting, traffic data) It becomes dangerous when: Fuelled by emotional decisions based on panic and fear
- 4. There’s a time and place for reactive Expose dev/test/staging servers
- 5. Leak information on social media
- 6. What do I want to know about the leaders? What they’re doing now?
- 7. Not cool, you’re too late. You know what’s really cool?
- 9. Being Proactive When: Getting insider information Staying ahead of the curve. Beating the competitor NOT copying. It becomes dangerous when: You start using illegal tactics to uncover information
- 10. Getting insider information Set up a couple of niche sites (satellite sites). Optimize site for:
- 13. Hi Will, I am writing on behalf of a large English kitchen retailer and would like to enquire about text link advertising on your site. Please will you provide the options and pricing you offer? I look forward to your response Kind regards, Turned into “can I buy a link”
- 14. There’s an unbeatable, unpredictable competitor gaining ground.
- 15. Source: Aaron Wall http://www.seobook.com/google-mmo
- 17. Staying ahead of the curve. Not just SEO anymore.
- 18. You know what’s coming, what are you doing about it?
- 19. Can you see yourself in this picture?
- 20. Putting it into practice You know Schema.org has been designed to assist search engines, mark it up! You know that mobile devices are taking a bigger piece of the pie, where’s your mobile version? You know writing quality content will always get you through tough algo updates You know that creating a Chrome Experiment will get you a link from Google
- 22. There is no tool to beat your competitors, it’s just a change of mindset
- 23. Here’s a tool anyways. http://dis.tl/a4u- 2011
- 24. What you can expect to find. 2 3 1
- 25. Your 2 simple actions Set up a satellite site trap Don’t make silly mistakes and expose yourself! Do something really cool The faster you fail, the better. Just keep trying
- 26. Thank you! I need friends, follow me: @dsottimano Here’s the tool again: http://dis.tl/a4u-2011 Send hate mail here: David.Sottimano@distilled.net
Editor's Notes
- Reactive is what everyone does that.
- Reactive is what everyone does that.
- Seperate onto 3-4 slides
- Reactive is what everyone does that.
- Nomorerecipes.com take screenshot
- Seperate onto 3-4 slides
- 2 minutes on proactive not reactive, current techniques 3 minutes on honey pot sites with concrete example. 3 mins on reverse engineering
- 2 minutes on proactive not reactive, current techniques 3 minutes on honey pot sites with concrete example. 3 mins on reverse engineering
- 2 minutes on proactive not reactive, current techniques 3 minutes on honey pot sites with concrete example. 3 mins on reverse engineering
- 2 minutes on proactive not reactive, current techniques 3 minutes on honey pot sites with concrete example. 3 mins on reverse engineering