TechSEO Boost - Apps script for SEOs

Dave Sottimano | @dsottimano | #TechSEOBoost
Dave Sottimano
TechSEO Boost 2019
Apps Script for SEO

We’re going to talk
about..
JavaScript!

and
Spreadsheets!

+

Meet the new “you”Results not guaranteed. Actually, no matter how much you do apps script, you’ll probably never be as jacked as this guy.

Am I masochistic? Why
not just use Python?

To make programming accessible in everyday tools.
Generated Humans Credit: thispersondoesnotexist.com

Because I don’t like your interface

Because you’re going to do this anyway.

Serverless
Free
Integrated

Magic lives
here

My problem with spreadsheets

Generic formulas become a mess.
=SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(SUBSTIT
UTE(C5,"the",""),"Hat",""),"written",""),"@","")

What if you could do this?
=SUBSTITUTE_ALL(a1,“the,Hat,@,written”,””)
https://moz.com/blog/search-volume-data-excel - Psst, this isn’t new. Richard Baxter in 2011

How do you parse the path here?
https://www.local10.com/news/weird-
news/burglar-wears-clear-plastic-wrapper-as-
disguise-to-rob-gamestop

Not fit for purpose, hard to modify and explain.
=MID(A1,FIND("*",SUBSTITUTE(A1,"/","*",LEN(A1)
-LEN(SUBSTITUTE(A1,"/",""))))+1,LEN(A1))

How about this instead?
=PARSE_URI(a2,”path”)
burglar-wears-clear-plastic-wrapper-as-
disguise-to-rob-gamestop

How do
you GET
Google
search
results?

Skip the
middleman

cool?
cool

JavaScript functions are Custom formulas.
function COMBINE_STRINGS(string1,string2){
return string1 + string2
}
Note: Apps Script is ECMA 2015

Now, we can call the function as a formula!
Note: Apps Script is ECMA 2015

There’s thousands of functions ready to be adapted.

IT’S JUST
JAVASCRIPT…
IN A SPREADSHEET...

1. Sensor to monitor garden
2. Store in Google sheets
3. Apps script email if the soil is too dry
4. Set event in calendar to water plants

pulse.appsscript.info is where the cool kids are.

FINE, GO PLAY
WITH YOUR 100
ROWS OF DATA.

gsuite.google.com/campaigns/index__sheets-connectedsheet.html

Code for this presentation!
Make a copy of the
spreadsheet to access the
functions: bit.do/techseo
Or get the code:
bit.do/techseo-code

Clean and manipulate
data quickly in sheets

Parse URLs quickly =PARSE_URI(URL,PART)
https://www.example.com/directory/path-to-page.pdf
Root: example.com
Subdomain: www.example.com
Path: /directory/path-to-page.pdf
File: path-to-page.pdf

Don’t remember
the formula? Just
start typing.
Powered by JS
Doc

example.com/directory/567/~!page.html
example.com/directory/56789/!page.html
example.com/@directory/56789/~page.php
=SUBSTITUTE_ALL(“@,.html,!,.php”,a1)

Combine multiple columns to one column?

=COMBINE_TO_COLUMN(A1:B200)

Leverage any API
(UrlFetchApp)

Scrape Google search
results reliably
Get an API key first,
serpapi.com

In the code, add your API Key

=GOOGLE_SEARCH(“tech seo boost”)

=GOOGLE_FEATURED_SNIPPET(“why is the sky blue”)

Create your own auto-
suggest
bit.do/g-suggest

Simple and free.
Create your own
interface
bit.do/g-suggest

Use Python from a Google Cloud Function (API)
2 gb, Python 3.7 serverless
Python through the GCF
https://cloud.google.com/functio
ns/docs/quickstart-python

Limitless applications via APIs
Cloud based headless browsers:
Proxycrawl.com
Phantomjscloud.com
Semrush API Library
https://opensourceseo.org/semr
ush-api-library-google-sheets-
google-scripts/

Packaging through add-ons and
Document automation

“Private add-ons are only visible to users
in the same domain as the add-on publishing
account.
They can't be installed by outside users.
Private add-ons do not require add-on review”
https://developers.google.com/gsuite/add-ons/how-tos/publish-overview

Develop for your organization through private add-ons

Private add-ons

Solving SEO Problems with Apps Script

Check if indexed &
Find 301 targets.

=GOOGLE_SEARCH(“https://www.google.com”)
Query parameter is the verbatim URL

Same
function.
Better
way of
running it

=GOOGLE_SEARCH(“site:seland.com python”)
Find best matched possible 301 targets

Cache copies of pages &
Change monitoring.

To save, add https://web.archive.org/save/ to the start of a URL
A GET request to this will save the page!
https://web.archive.org/save/https://opensourceseo.org/
Save Pages > Chron > Import Captures > Compare

In the code, add your URLs into the array

Machine learning classification < 10
minutes

BIGML.COM
For free.
Accessible to any Google sheet.
https://bigml.com/features/class
ification-regression

Training Data > Create Model > Classify
Keyword data from Semrush
Nytimes.com = informational
Yelp.com = local
Amazon.com = transactional

Training Data > Create Model > Classify

Install the
Bigml.com
addon for
sheets

Where to go from here?

Want to learn JavaScript?
JavaScript track on
Freecodecamp.org
Book: JavaScript - the good parts

Want to learn Apps Script?
Follow this list on Twitter
Stack Overflow
Google documentation
Starter guide on opensourceseo.org
Ben Collin’s guides

Hire an Apps Script
developer?

Will Apps Script Upgrade?

Currently building seotoolsforsheets.com
VP @ Keyphraseology.com
–Dave Sottimano
Twitter: @dsottimano

Image credits
https://www.reddit.com/user/nwsm/
https://giphy.com/gifs/whoa-hd-tim-and-eric-xT0xeJpnrWC4XWblEk/media

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