Skyteam alliance

1. GROUPWORK SKYTEAM ALLIANCE
Group members : Nguyễn Thị Duy Tân Trần Hiền Giang Trần Minh Thùy Đỗ Thị Hải Hà Nguyễn Thị Tú Quyên Ngô Hồng Mai Nguyễn Duy Thành Đặng Huyền Anh Ngô Thị Hồng Nhung Lê Thị Nhật Lệ Nguyễn Thị Ngân Hà Uông Thị Duyên Phùng Minh Thành An Hương Giang Đặng Huyền My Tô Huyền Linh Phạm Thu Hằng 1111150149 1111150186 1113150044 1113150045 1111150036 1117150019
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2. I. History and development
Timeline
Member added
Development in both quantity & quality
1999
June
Air France and Delta Air Lines
 Effects:
- Air France and Delta Air Lines signed an exclusive long-term strategic agreement that laid the foundations for a major global alliance.
2000
June
Aeromexico, Air France, Delta Air Lines and Korean Air
 Effects:
- The formation of SkyTeam™, the first global airline alliance created around the customer.
September
Aeromexpress, Air France Cargo, Delta Air Logistics and Korean Air Cargo as partnership
 Effects:
- SkyTeam extended its focus to cargo services and announced the creation of the world's largest airline cargo alliance, SkyTeam CargoTM.
October
CSA Czech Airlines as alliance
 Effects:
- CSA Czech Airlines enabled SkyTeam and SkyTeam Cargo to offer customers an additional European stronghold with increased access to travel and shipping destinations in Central, Eastern and Southern Europe.
2001
March
Korean Air's new hub in Seoul
 Effects:
- Providing passengers with unequaled access to Asia and the world and further advancing the alliance's growth potential within its hub network.
July
Alitalia – Linee Aeree Italiane joined the alliance
 Effects:
- SkyTeam passengers gained access to 869 additional daily flights to 21 new destinations in six additional countries served by Alitalia's fleet of 166 modern aircraft.
August
- Air France, Alitalia – Linee Aeree Italiane, CSA Czech Airlines and Delta filed a joint application for antitrust immunity with the U.S. Department of Transportation (DOT) to allow the four carriers to expand their current marketing

3. agreements and develop a coordinated approach to sales and marketing programs.
November
- SkyTeam Cargo members Air France, Delta and Korean Air launched the U.S. Cargo Sales Joint Venture to provide a centralized source for booking and service, with 14 branches in locations throughout the United States
2002
January
- the U.S. Department of Transportation (DOT) approved the European and U.S. members' application for transatlantic Antitrust Immunity (ATI).
March
- SkyTeam's Asian and U.S. members, Korean Air, Delta Air Lines and European SkyTeam members jointly filed an application for transpacific ATI.
April
- SkyTeam announced a marketing agreement with Coca-Cola.
- SkyTeam launched its "Caring Hands" advertising campaign with print placements appearing in business and consumer print publications around the globe daily and major business publications in SkyTeam's key markets.
June
- The alliance's second anniversary.
- SkyTeam became the first global airline alliance with ATI for routes across both the Atlantic and Pacific Oceans.
July
- SkyTeam opened a joint airport ticket facility at Venice Marco Polo Airport and 50 additional airports. The joint office allows all passengers traveling through the airport with any SkyTeam member airline to be served from one location.
August
- The alliance launched the SkyTeam Europe Pass specifically geared to accommodate leisure travelers visiting European destinations.
November
- SkyTeam was named to Global

4. Finance magazine's fifth annual ranking of the "Best Global Companies," marking the first time in the magazine's history that its editorial board awarded the title in the "Airlines" category to an airline alliance.
2003
January
- SkyTeam announced plans to introduce an Associate Program, opening a second tier of membership to select carriers that meet specific operational and service standards while extending the alliance's network.
June
- The alliance's Web site www.skyteam.com was upgraded to include additional travel resources.
- A new "SkyTeam" terminal opened at Paris' Charles de Gaulle (CDG) airport.
September
- SkyTeam's Governing Board welcomed KLM's decision to apply for SkyTeam membership, in the scope of a project announced by Air France and KLM to create a new leading European airline group through a share exchange between both airlines.
2004
January
Aeroflot's bid from Russia for membership in the alliance
 Effects:
- Fulfill the SkyTeam quality standards.
February
Air France-KLM Royal Dutch Airlines as intended merger
 Effects:
- Form the first pan-European airline grouping, leading to KLM entering SkyTeam.
April
- Opened a joint sales office and joint check-in desks at Stuttgart Echterdingen Airport's new Terminal 3
May
- Air France and KLM Royal Dutch Airlines announced the success of the Exchange Offer for KLM common shares by Air France.
- SkyTeam signed an agreement with Aeroflot as a preliminary step in the

5. new member process.
July
- SkyTeam launched an America Pass specifically geared to accommodate leisure travelers visiting North American and Caribbean destinations.
September
Continental Airlines, KLM Royal Dutch Airlines and Northwest Airlines became full members of the SkyTeam alliance
 Effects:
- The nine-member alliance serves 341 million passengers with 14,320 daily departures to 658 global destinations in more than 130 countries.
2005
February
A new co-located facility at Mexico City International Airport
 Effects:
- More room, an enhanced flight information display system and expanded passenger drop-off area.
April
- SkyTeam expanded the Round the World fare and Europe Pass offerings to include the route networks of Continental Airlines, KLM Royal Dutch Airlines and Northwest Airlines.
- Recognized as "Best Air Freight Alliance" at the 2005 Asian Freight and Supply Chain Awards (AFSCA) ceremony.
May
Continental Airlines, KLM Royal Dutch Airlines and Northwest Airlines joined the other SkyTeam carriers
 Effects:
- Offering the America Pass fare.
June
Air Europa, Copa Airlines, Kenya Airways and TAROM
 Effects:
- The first carriers selected to take part in the joining process regarding the Associate Program at the Governing Board
October
Northwest Airlines
 Effects:
- Bringing the cargo alliance membership to eight carriers.
Royal Philips Electronics of the Netherlands
 Effects:
- The first company to sign on as a client of SkyTeam's global corporate contract offering, providing the company worldwide access and customized travel

6. solutions through a single agreement with the alliance.
2006
January
Middle East Airlines
- As the fifth Associate Airline candidate.
April
Aeroflot
 Effects:
- Offers 373 million passengers nearly 15,000 daily flights to more than 728 destinations worldwide.
- The launch of SkyTeam Global Meetings, a new product designed to streamline the process of arranging travel for large-scale international meetings.
- Coordinate all air travel needs across ten member airlines via one single point of contact, while attendees can receive attractive or discounted airfares and still accrue frequent flyer miles on all SkyTeam carriers.
June
- SkyTeam announced it will be the official alliance of the 2007 Paris Air Show, after signing International Paris Air Show Le Bourget as the first SkyTeam Global Meetings customer.
- Nine SkyTeam carriers signed a Memorandum of Understanding (MOU) with British Airport Authority (BAA) to co-locate their facilities in Terminal 4 at London Heathrow International Airport (LHR), providing easier connections and more convenience to the nearly 3.5 million SkyTeam passengers who travel through LHR each year.
China Southern Airlines
 Effects:
- The agreement was a formal step in the alliance’s new member process and indicated that the Chinese carrier was on track for official alliance membership.
October
Sao Paulo’s Guarulhos International Airport (GRU)
 Effects:
- Aeromexico, Air France, Alitalia and KLM Royal Dutch Airlines are operating out of the new facility,

7. located in Terminal 1 Wing A of GRU. The facility is the first SkyTeam-centric co-location network-wide that features participating carriers equally.
2007
January
was named the 2006 Best Airline Alliance by Global Traveler Magazine.
February
SkyTeam signed agreements with Air Europa, Copa Airlines and Kenya Airways
 Effects:
The agreements are a formal step in the alliance's Associate process and outline the carriers' commitment to meet the standards to be recognized as official Associate Airlines.
June
SkyTeam named Leo van Wijk as its first chairman of the alliance. The announcement was made during SkyTeam's Governing Board meeting in Vancouver.
September
SkyTeam announced the first three members of its Associate Program, Air Europa, Copa Airlines and Kenya Airways. Passengers traveling with the three carriers now receive full SkyTeam benefits, including earning and redeeming miles on flights and airport lounge access.
November
China Southern Airlines became the 11th full member of SkyTeam
 Effects:
- making the alliance the first to welcome a carrier from mainland China.
SkyTeam now serves approximately 428 million annual passengers through a worldwide system of 16,400 daily flights, covering 841 destinations in 162 countries.
2008
January
- Aeromexico, Continental Airlines, Delta Air Lines and SkyTeam Associate, Copa Airlines, announced their co-location at Terminal 2 in Benito Juárez International Airport (MEX).
February
SkyTeam announced plan to co-locate at London Heathrow International Airport (LHR) and create the first SkyTeam-branded lounge.
2009
January
Continues to build on its strengths and enhance its productofferings to meet

8. and exceed customer expectations
April
The debut of the first plane with the new SkyTeam alliance livery operated by a Delta Air Lines 767-400 between Atlanta and Milan. The alliance releases the news in conjunction with a press briefing in Milan by the SkyTeam Steering Committee following its quarterly meeting.
June
SkyTeam opens its first ever co-branded SkyTeam Exclusive lounge in Terminal 4 at London’sHeathrow Airport
 Effects:
- The two-level lounge occupiesmore than 1,600 square meters and offers space for more than 300 passengers.
- The SkyTeam lounge offers customers a place to work, relax, dine or catch up on reading.
- Complimentary Wi-Fi Internet access is available throughout the facility and customers can take advantage of dedicated business areas.
The premium lounge was designed to offer customers a superior experience that meets their individual needs.
October
- All SkyTeam carriers serving London Heathrow operate at Terminal 4 in the brand new SkyTeam terminal showcase including a dedicated SkyTeam branded premium check- in area.
2010
January
- SkyTeam picked up the 2009 "Best Airline Alliance" Global Traveler Award for the fifth consecutive year.
March
- SkyTeam was prominently present at the ITB Berlin.
- China Southern Airlines announced its plans to join SkyTeam Cargo. With full membership in SkyTeam Cargo expected before November this year, China Southern Airlines will become the first Chinese carrier to join a global air cargo alliance.

9. April
China Eastern Airlines announced its intention to join the SkyTeam Airline Alliance in 2011.
 Effects:
- SkyTeam customers worldwide will benefit from greater access to China and Asia Pacific. Current SkyTeam member China Southern already covers China through its hubs in Guangzhou and Beijing. Together with China Eastern and its hub in Shanghai, SkyTeam will be able to offer services out of the three major Chinese markets. China Eastern will bring 25 unique new destinations that will enrich SkyTeam's current network.
June
Vietnam Airlines and TAROM Romanian Air Transport officially joined the SkyTeam Airline Alliance.
 Effects:
SkyTeam has grown to an alliance thirteen members, now offering its 384 million annual passengers a worldwide system of approximately 13,000 daily flights covering 898 destinations in 169 countries.
September
China Airlines, the flag carrier of Taiwan, formally announced the start of its joining process leading to full entry into the SkyTeam Airline Alliance.
 Effects:
- SkyTeam customers will benefit from further improved access to SkyTeam's extensive Asia Pacific network.
Shanghai Airlines announced it will become part of SkyTeam, (scheduled to join SkyTeam in mid-2011)
 Effects:
Increase the SkyTeam presence in the region as their combined networks add up to that of Guangzhou-based member China Southern. Including China Airlines from Taipei, these four members will cement SkyTeam's No. 1 position in the Greater China region.
Garuda Indonesia, the flag carrier of Indonesia, signed an agreement to join SkyTeam in 2012.
 Effects:
- Garuda has a broad Indonesian and regional network and is able to offer additional coverage and improved connections to the Asia Pacific.
Garuda's consideration to expand its intercontinental network to Frankfurt,

10. Paris, London and Rome will make the airline an increasingly attractive option for business and leisure travelers. Garuda Indonesia was named the 'World's Most Improved Airline' at the Skytrax 2010 World Airline Awards.
Aerolíneas Argentinas, the flag carrier of Argentina, signed an agreement to join SkyTeam in 2012.
 Effects:
- Aerolíneas will be SkyTeam's first South American member. SkyTeam is actively working to strengthen its presence in Latin America, a region with strong growth figures and a positive outlook for the future.
- The extensive domestic and regional service of Aerolíneas Argentinas brings 38 new destinations to the SkyTeam network, including Córdoba, Mendoza, Asunción and Montevideo.
With Buenos Aires serving as a Latin American hub with flights to and from key destinations in the region, SkyTeam customers will benefit from improved access to the southern part of South America and Patagonia in particular, popular destinations with travelers from all over the world.
2011
January
Saudia from Saudi Arabia, signed an agreement to join SkyTeam in 2012
 SkyTeam’s first member from the Middle East
 Effects:
- Access to destinations across the Middle East not currently served by SkyTeam members
- Through Saudi Arabia’s major hubs, travelers can connect to new destinations on the Arabian Peninsula, the Indian subcontinent and Northern Africa, including 26 domestic destinations and international routes such as Alexandria, Aden and Islamabad.
- Access to Saudia’s customers who fly to Europe, Asia, Africa and the USA by providing transfer-hubs such as Paris, Rome, Nairobi and New York.

11. February
Middle East Airlines – Air Liban (MEA), of Lebanon signed an agreement to join SkyTeam in 2012
 2nd member from Middle East
 Effects:
- SkyTeam will be able to compete more efficiently to and from Western Africa.
- In return, MEA customers will be able to connect to the world through traffic flows from the SkyTeam hubs in Europe, Africa, Asia and the Americas.
April
- SkyTeam appointed Michael Wisbrun as its new Managing Director and Mr. Su Liang as deputy Managing Director. They are responsible for implementing the future strategic plan:
- expand the SkyTeam network and enrich the alliance proposition with new customer-centered products and service
- reaffirm SkyTeam's growing presence in the region and help in solidifying SkyTeam's #1 position in the greater China region
June
China Eastern officially joined SkyTeam.
 Effects:
- China Eastern will be included in all SkyTeam global deals offered to clients, benefiting corporate customers and offering increased opportunities for trade and commerce between this region and the rest of the world.
September
SkyTeam members welcomed China Airlines of Taiwan, to the alliance.
 Effects:
- The China Airlines’ extensive route network covers Asia, Europe, North America and Oceania, and will help customers connect to flights of SkyTeam partners worldwide.
- China Airlines offers an extensive cross-strait operation, linking Taiwan to multiple major destinations in China. Also, Taipei will serve as an alternative Asian hub with services to and from key business destinations in the region.
2012
January
- SkyTeam announced the introduction of SkyPriority, a series of distinctively branded priority

12. airport services offered to Elite Plus, First and Business Class customers.
 ensure a common and consistent service standard for priority airport services across the alliance
March
SkyTeam launched a fully refreshed version of Skyteam.biz, its dedicated website for the travel industry. The site was upgraded to have a similar look and feel to SkyTeam.com, and is packed with information and tools designed with the travel professional in mind.
May
Saudia joined SkyTeam as the 16th member of the alliance as signed in Jan 2011
SkyTeam upgraded its online Round the World Planner to offer a number of new features designed to make booking a SkyTeam Round the World flight itinerary even easier.
June
SkyTeam announced several priority initiatives focusing on three clear priority areas:
- enrich the customer proposition
- strengthen the global network
- achieve synergies.
Middle East Airlines – Air Liban (MEA) joined SkyTeam as the 17th member of SkyTeam
 Effects:
It’s easier for customers to travel to and from Lebanon, whether it’s for business or leisure.
August
SkyTeam welcomed Aerolíneas Argentinas - the national airline of Argentina – South America’s second largest economy as its 18th member.
 Effects:
The airline closes a gap in the network while opening up extensive business and exciting leisure travel opportunities for global customers flying throughout the Southern Hemisphere.
November
IXiamen Air - China’s fifth largest airline joined SkyTeam as the 19th member
2013
February
The first SkyPriority-branded fast-track security lane opened at Tokyo’s Narita International airport
May
SkyTeam enhanced its Global Meetings product to offer more convenience when organizing international events by launching an online booking tool
July
The second SkyTeam branded lounge

13. opened at Istanbul’s Atatürk International Airport.
2014
March
SkyTeam welcomed Garuda Indonesia as its 20th member.
 Effects:
- further strengthens SkyTeam’s presence in the Southeast Asia as the second airline from the region.
- Add Jakarta as an alternative gateway to and from Southeast Asia
II. Skyteam alliance members : There are 20 members, including Aeroflot, Aerolineas Argentinas, Aeromexico, Air Europa, Air France, Alitalia, China Airlines, China Eastern, China Southern, Czech Airlines, Delta Air Lines, Garuda Indonesia, Kenya Airways, KLM, Korean Air, Middle East Airlines, Saudia, TAROM, Vietnam Airlines, Xiamen Air.
III. Extended network benefits of joining Skyteam Alliance
Cost savings
 Members enjoy cost-savings from joint synergies through co-locations, maximizing airport facility utilization (check-in areas; combining personnel for efficiencies and reduction of ground handling costs and shared staff.)
 Share airport services, including check-in desks, self-service kiosks and bag drop off locations, exceeding customer’s expectations with its luxury amenities and enhanced passenger benefits.
Joint benefits
 Greater brand recognition and exposure, improving market positioning, increasing reach to new destinations, enhancing customer service and knowledge-sharing of best practices, particularly those related to safety, information technology, customer service and operational efficiencies.
 Increase each airline’s network offerings through alliance partnership (e.g. code-share agreements and offer of additional destinations service by other SkyTeam members.) In turn, the market position of the individual carrier

14. increases. The hub-and-spoke system provides unparalleled connectivity and comfortable travelling experience.
 Strengthen members’ ability to compete in the fast-changing aviation marketplace by agreeing on consistent price ranges and offering passengers more travel options and faster, more convenient connections.
Requirements to become a member of Skyteam
Airline member requirements In order to become an official member of SkyTeam, aspiring members need to meet strict safety, quality, IT and customer service standards, such as:
• IOSA registration
• Lounge access
• Elite recognition.
Teams of expert auditors from member airlines perform audits, checking in detail whether the membership requirements are fulfilled before an airline can join SkyTeam.
IV. Vision and strategy of Skyteam alliance 1. Vision of Skyteam alliance - With Skyteam, the mission is to inspire people to fly away, for each journey in every life. Although Skyteam is undoubtedly an airline with a rich tradition, they chose not to make this distinctive element. They believe in modern information, elegance and tranquility. They are up to date with the latest cultural and social trends. Thus, SkyTeam looks forward to becoming a leading alliance in aviation. - They claim to observe the highest safety and comfort standards. They are aware there is no progress without information, passion or insight. Skyteam knows that they cannot make a difference without a permanent attention to detail and perfection. They are in control due to the expertise which makes their quick decision-makers, confident in the future and, above all, rational.

15. They are truthful to their passengers to whom they wish to prove every day that style and exquisite services go hand in hand. - By providing superior customer service for passengers and cargo customers, the alliance also has the ability to produce incremental financial gains for its members while creating a challenging and rewarding work environment for its employees. - Prosperity of SkyTeam attaches to the concern with environment problems and sustainable development. They committed to reducing their impact on the environment by reducing the energy they consume and generating less waste. They take full responsibility for the way they run the business. And they are also using their global network to help change attitudes around the world.
2. Strategy of Skyteam alliance
- Creating efficiency and seamlessness With more than 30 million passengers transferring among the members annually, closer cooperation between airlines and airports has been developed under the SkyTransfer initiative. Focus is on improving customer transfers from one member to another by developing new efficiencies, as well as transfer and service recovery standards, starting with SkyTeam's largest hubs.
- Improved customer service SkyTeam launched its flagship customer-focused initiative, SkyPriority, in March 2012. Offering a series of premium airport services for Elite Plus, First and Business Class customers, SkyPriority has now been implemented throughout 75% of SkyTeam's global network and will be available at each of SkyTeam's 1,000 global destinations by the end of 2013. In addition, the program is being extended to include, amongst others, more dedicated security lanes, and dedicated SkyPriority call centres to provide essential

16. support to high value customers. Other additions include dedicated SkyPriority baggage desks at arrival halls.
- Delivering synergies With its global network almost complete, SkyTeam is working to fast-track initiatives that augment benefits offered to members. These include SkyPort, which is focused on increasing co-location of airport facilities to ease the customer experience while reducing costs. SkyTeam will open 3 more co-branded lounges with Istanbul being opened; Sydney before the end of 2013 and Beijing in early 2014. The new lounges will reduce combined costs by approximately 10% at these airports.
To get the most out of travelling with SkyTeam, travel products have been developed and upgraded to meet customer needs. Booking facilities will be added to the online Round the World planning application before year's end. The recently enhanced Global Meetings product offers more convenience and more attractive pricing, through a new online booking tool for a minimum of 50 delegates featuring a wide range of fare discounts off published fares.
"Every initiative SkyTeam develops has benefits both for its members and most importantly for the customers," continued Wisbrun. "It's not about simply being the biggest in scale, we must evolve and facilitate in the development and implementation of such customer focused initiatives. SkyTeam is dedicated to taking seamlessness to the next level and demonstrating we are the alliance that cares more about the needs of our customers," notes Wisbrun.