This unit discusses supporting tourism destinations through responsible practices. It identifies interacting with local communities and authorities, introducing responsible tourism into agreements, and building local capacity about sustainability. Topics include developing mechanisms for responsible tourism, engaging stakeholders to promote sustainable development, and helping to finance local tourism. The private sector is seen as having power to positively influence destinations through participation, partnerships, and raising awareness of sustainability issues.

1. UNIT 7. SUPPORTING TOURISM DESTINATIONS
Picture source:
http://commons.wikimedia.org/wiki/File:Mai_Chau_-_Haus_im_Reisfeld,_Palmen.jpg

2. Unit outline
Objectives
By the end of the unit participants will be able to:
• Explain the importance of interacting with
destination communities and authorities
responsibly
• Describe how to introduce responsible tourism
practices into collaboration mechanisms and
agreements with destination communities
• Identify methods to build local capacity about the
importance of sustainable tourism
• List and describe ways to generate funds to support
the development of local tourism destinations and
communities
Topics
1. Overview of
responsible support to
tourism destinations
2. Incorporating
responsible tourism
practices into
interactions with
destination
communities
3. Promoting sustainable
tourism in destinations
4. Helping finance
sustainable tourism
destinations

3. TOPIC 1. OVERVIEW OF RESPONSIBLE
SUPPORT TO TOURISM DESTINATIONS
UNIT 7. SUPPORTING TOURISM DESTINATIONS
Picture source:
http://en.wikipedia.org/wiki/Fishing_techniques

4. What do we mean by supporting
local tourism destinations?
• The provision of assistance
to local communities to
manage their tourism related
resources sustainably
• Recognises a moral obligation
• Recognises it also makes businesses sense
• Requires not only supporting the local people, but
also the local environment, culture and economy
Picture source:
http://www.flickr.com/photos/noxstar/5196831438/

5. The role and benefits of supporting local
tourism destinations
Picture sources: http://pixabay.com/en/together-team-people-circle-hands-235128/; http://commons.wikimedia.org/wiki/File:Brass_scales_with_cupped_trays.png; http://archive.saga.vn/view.aspx?id=17697;
http://vi.wikipedia.org/wiki/H%E1%BB%99i_Gi%C3%B3ng; http://hinhanh.1ty.vn/view-3074/; http://en.wikipedia.org/wiki/Chiang_Mai_Province
SUPPORTING
LOCAL
TOURISM
DESTINATIONS
Participation & inclusion

6. The key principles of supporting local tourism
destinations
INFLUENCE
positive change by using business
weight
HELP
local stakeholders develop better
tourism experiences
INFORM
the local community about the
importance of safeguarding its
culture, economy and environment
BECOME INVOLVED
in community development activities
STRENGTHEN
links and partnerships with key
stakeholders

7. Implementing effective support to local
destinations for sustainable tourism
Develop mechanisms for
responsible tourism
interaction
Engage with key
stakeholders to promote
sustainable tourism
development
Help finance
sustainable
tourism
• Organisational policies &
procedures
• Codes of conduct
• Collaboration and partnership
agreements
• Engaging with authorities
• Partnering with the private sector
• Raising awareness & building
capacity in sustainable tourism
• Driving business
• Visitor charitable activities
• Fundraising
• Sponsorships
TOPIC 3 TOPIC 4TOPIC 2

8. TOPIC 2. INCORPORATING RESPONSIBLE
TOURISM PRACTICES INTO INTERACTIONS WITH
DESTINATION COMMUNITIES
UNIT 7. SUPPORTING TOURISM DESTINATION
Picture source:
http://www.fotopedia.com/albums/ezz0ai9z4bY/entries/nPvKyUhNM0U

9. Managing tourism impacts through a
code of conduct
• A “soft” management tool
• Aims to reduce the negative impacts of tourism by:
– Educating tourists and tourism businesses
– Influencing behaviour
• Commonly found across the world
Picture source:
http://luangprabang-tourism.blogspot.com/2010/07/dos-and-donts-in-laos.html
Educate Influence

10. Relationships in a tourism code of conduct
LOCAL TOURISM
DESTINATION
Code of
Conduct
Destination
Management
Organisation
(DMO)
Tourists
Tourism
Organisation
Environment
People
Economy

11. Example of a visitor code of conduct 1/2
Source: VNAT, Do’s and Don'ts in Vietnam for Community-based Tourists, VNAT, Vietnam

12. Example of a visitor code of conduct 2/2
Source: VNAT, Do’s and Don'ts in Vietnam for Community-based Tourists, VNAT, Vietnam

13. The key steps in developing tourism
codes of conduct
Get support
•Who will the
code affect?
Identify issues
•What are we trying
to protect or
promote?
Define
responsibilities
•Who will do what?
Draft code
of conduct
•What will we
communicate?

14. Key issues to consider in drafting a tourism
code of conduct
TOURISM
IMPACTS ON
DESTINATIONS
Environmental
impacts
Social impacts
Economic
impacts
Picture sources:
http://www.flordeplanta.com.ar/categoria/jardin/
http://vi.wikipedia.org/wiki/Gi%C3%A1o_d%E1%BB%A5c_Vi%E1%BB%87t_Nam
http://archive.saga.vn/view.aspx?id=17697

15. Possible impacts of tourism on the
destination’s environment
Picture sources: http://www.flickr.com/photos/superciliousness/15175142/sizes/n/in/photostream/; http://www.flickr.com/photos/photosofsrilanka/4268169172/; http://www.flickr.com/photos/goron/67076452/;
http://www.flickr.com/photos/klachi6/7141668687/; http://commons.wikimedia.org/wiki/File:Hiking_at_highest_peak_in_Kosova_-_Gjeravica.JPG; http://www.flickr.com/photos/markturner/3460610476/
Following walking trails, driving in
natural areas, boating…Litter
Large tour groups
Watching wildlifeNoise
Picking a flower
How can
these
become an
issue?

16. Possible impacts of tourism on the
destination’s local people
How can
these
become
an issue?
Picture sources:
http://commons.wikimedia.org/wiki/File:Young_woman_at_Waikiki_Beach.jpg;
http://www.flickr.com/photos/tracy77/1038537421/; http://en.wikipedia.org/wiki/Tourist_sign; http://www.flickr.com/photos/nogoodreason/3355665500/;
http://commons.wikimedia.org/wiki/File:Annie_Lin_taking_a_photo_at_the_Wikimedia_Foundation_office,_2010-10-25.jpg;
http://commons.wikimedia.org/wiki/File:Beach_from_Le_Royal_M%C3%A9ridien_Beach_Resort_and_Spa_in_Dubai_2.jpg;
Villagers making a living from tourism
Foreign languages
Dressing like at home
Photographing the locals Coastal resorts
Expansion of
international
food & culture

17. Possible impacts of tourism on the
destination’s local economy
Picture sources:
http://commons.wikimedia.org/wiki/File:Boy_begging_in_Agra.jpg; http://www.flickr.com/photos/jason_weemin/3031278325/; http://en.wikipedia.org/wiki/List_of_countries_with_KFC_franchises;
http://www.flickr.com/photos/da5ide/795541154/; http://www.flickr.com/photos/davidstanleytravel/8590204805/
How can
these
become
an issue?
Giving to beggars Extreme bargaining
Patronising foreign owned restaurants Paying unfair salaries and rates to local suppliers
Patronising foreign owned hotels

18. Good practice in developing effective
tourism codes of conduct
Sustainability. Do the criteria consider
the environment, economy and
people?
Equity. Do the criteria reflect the
interests of everyone?
Efficiency & effectiveness. Are the
criteria practical and follow best
practice in sustainable management?
Relevance. Do the criteria directly
connect to the destination’s own
sustainability goals?

19. Formalising roles and responsibilities of
stakeholders in tourism destinations
Destination
tourism code
of conduct
Partnership /
collaboration
agreement
A. Responsibilities
of the host
community
B. Responsibilities
of the tourism
organisation
Formalised by
INFORMAL AGREEMENT FORMAL AGREEMENT

20. Responsibilities of businesses and host
communities in local tourism destinations
AS THE HOST COMMUNITY WE AGREE TO:
•Provide quality tourist products and
experiences
•Provide a safe and secure environment for tourists to
visit
•Be welcoming and friendly to visitors
•Protect local cultures and traditions
•Raise local awareness about the importance of
balancing conservation and economic development
•…what else?
AS A TOURISM ORGANISATION WE AGREE TO:
•Employ local staff and local guides
•Patronise small locally owned businesses
•Discourage our customers offering money to beggars
•Discourage our customers from littering
•Discourage our customers from damaging the natural
environment
•Discourage our customers from purchasing protected
animals
•Support local social and environmental projects
•Respect local and provincial laws, rules and regulations
affecting business operation
•Interpret the environment and culture authentically
and accurately
•…what else?

21. The responsibility of visitors in local tourism
destinations
As a visitor I agree to:
Help the local economy by…
• Using accredited operators
• Buying locally made souvenirs
• Eating at local restaurants
• Staying in locally-owned places
• Purchasing fair trade products
• Supporting responsible tourism
operators..
Help the local environment by…
• Not littering
• Avoiding excessive waste
• Leaving nature as it is
• Not disturbing wildlife
• Putting out cigarettes properly
• Carbon offseting
• Saving energy
• Not purchasing or eating endangered species…
Help the local people by…
• Being considerate of the communities I
visit
• Donating via reputable institutions
• Not giving money to children and
beggars
• Respecting cultural difference
• Not supporting the illegal drug or sex
trade
• Using responsible travel providers
• Using operators with responsible
tourism policies.

22. Communicating codes of conduct to visitors
BEFORE BOOKING
• Destination’s
people, culture and
environment
• Website, social
media, brochures…
DURING THE VISIT
• Meet and greet
• Detailed information
about destination’s
people, culture and
environment
• Signs in prominent places
• Tour guides reinforce key
issues
BETWEEN BOOKING
& ARRIVAL
• How to prepare
• Pre-departure pack

23. TOPIC 3. PROMOTING
SUSTAINABLE TOURISM IN DESTINATIONS
UNIT 7. SUPPORTING TOURISM DESTINATION
Picture source:
http://vi.wikipedia.org/wiki/Cao_B%E1%BA%B1ng

24. Why the tourism private sector has a
responsibility to promote responsible tourism
• The tourism private sector is central in the
tourism system giving them power and
influence over how tourism develops
• Collectively tourism enterprises are highly
connected to the nature and impacts of
tourism on destinations
• Links and partnerships with tourism
authorities, other businesses and the local
community are key areas where the
private sector can influence sustainability
Picture sources:
http://commons.wikimedia.org/wiki/File:Vietjet_Air_VN-A686_Pepsi_livery_(11100523213).jpg
http://en.wikipedia.org/wiki/C%C6%A1m_t%E1%BA%A5m
http://en.wikipedia.org/wiki/Rex_Hotel

25. The power and influence of the tourism private
sector
TOURISM
ENTERPRISE
(hotel, tour
operator, restaur
ant, attraction, e
tc)
BUSINESS
COMMUNITY
GOVERNMENT
VISITORS
SUPPLY CHAIN
ACTORS
Provide employment
within their
organisations
Provide revenue
through payment of
tourism tariffs & taxes
Provide tourism
goods & services
(enable the “tourism
experience”)
Purchase component
goods & services to
create tourism
products
Promote and / or
provide trade to local
businesses
Influence Influence
Influence

26. The role and benefits of engaging with
destination tourism authorities
Fosters destination
development.
Improves the quality
and range of tourism
services and creates
benefits for local
residents
Enables
participation in
sustainability.
Provides an
opportunity to be
involved in
addressing broader
sustainability issues
Opens doors.
Builds trust
between with
other businesses
and individuals in
the destination

27. 3 ways the private sector can influence
sustainable tourism in destinations
1. Engagement
with tourism
authorities
2. Working with
like-minded
organisations
3. Raising
awareness in
local
communities

28. 1. Private sector engagement with destination
tourism authorities
A. Participate in
public sector
organised
conferences, mee
tings & fourms
C. Participate in
public sector
surveys /
research
B. Participate in
destination policy
& planning
processes
D. Engage in
public-private
partnerships
Picture sources:
http://en.wikipedia.org/wiki/Handshake
http://rmbr.nus.edu.sg/news/index.php?phrase=heok%20hui&start=10&category=
http://www.flickr.com/photos/mhcseattle/1111568504/
http://www.flickr.com/photos/ilri/7549725204/

29. A. Participating in tourism sector
conferences, meetings and forums
What is it?
• Governments often hold a range of annual
conferences, meetings and forums for the dissemination
and discussion tourism development issues.
How can we
be involved?
• As a key stakeholder, the private sector is typically
invited to participate as delegates and frequently as
speakers in order to provide their feedback and advice
on development.
What are the
sustainability
benefits?
• Gatherings such as Vietnam’s annual Responsible
Tourism Conference, protected area conferences, and
cultural heritage conferences provide perfect
opportunities for the private sector to hear from
developments in sustainability and give
recommendations for sensitive development.

30. B. Participating in destination policy & planning
processes
What is it?
• Tourism policies and plans strategically
shape the development of tourism in a
destination, including its sustainably
How can we
be involved?
• The private sector is often engaged to
provide advice and support through
workshops and feedback on white papers
What are the
sustainability
benefits?
• Being involved helps safeguard the needs
of industry and provides an opportunity
to get involved in sustainability issues
beyond the normal sphere of influence

31. Private sector
Example of a typical tourism planning structure
NATIONAL RELATED SECTORS INDUSTRY PROVINCIAL
• National tourism
investment strategy
• National tourism incidence
response plan
• Climate change adaptation
framework
• Planning strategy
• Provincial infrastructure
plan
• Provincial transport plan
• Provincial land-use
planning frameworks
• Biodiversity strategy
• Natural resource
management plans
• Marine park plans
• Provincial tourism export
strategy
• Tourism industry workforce
strategy
• Regional tourism plans
• Individual operator
business plans
• Corporate tourism plan
• Tourism marketing plan
• Sustainable tourism plan
• Tourism development
framework
• Major events strategy
engagement influence

32. C. Participating in tourism industry surveys and
research
What is it?
• Governments typically engage tourism research
institutes to help it to answer policy and planning
questions surrounding the strategic development
of tourism
How can we
be involved?
• As a key actor in the tourism system, the private
sector is often engaged to participate in
surveys, focus group sessions, interviews and
other forms of research to inform decision making
What are the
sustainability
benefits?
• Being involved provides opportunities for the
private sector to give feedback on specific issues
that can directly influence the sustainable
development of tourism

33. D. Participating in tourism public-private
partnerships
What is it?
• A contractual arrangement whereby a private sector
enterprise performs an institution’s functions, and/or makes
use of state property for its own commercial purposes. In
tourism PPP often relates to product development and
infrastructure projects
How can we
be involved?
• Private sector organisations are frequently called upon by
governments to help finance, design and construct tourism
facilities, and often also manage their operation and
maintenance.
What are the
sustainability
benefits?
• Governments frequently call on the private sector to invest
in product development in protected areas and regional
areas due to their own limited resources for development.
This provides the private sector with great opportunities to
promote the sensitive development of cultural and eco
destinations.

34. 2. Working with like-minded organisations
The tourism private sector can indirectly influence
destination development and sustainability by:
Work with business
• Join an industry association
or group and lobby internally
and externally for greater
sustainability
Work with NGOs
• Collaborate with NGOs engaging in
sustainable tourism projects to
foster positive change.

35. The Responsible Travel Club of Vietnam (RTC)
• Informal association of travel
agencies, NGOs and
individuals
• Dedicated to
building, practicing &
developing responsible travel
• Priorities:
– Training in responsible tourism
– Implementing conservation
activities
– Implementing community
development projects
RTC ACTIVITIES 2013-14
Workshop “Sales Skills for Travel & Tourism”
Famtrip: Cycling Red River trails
Participate in Vietnam International Travel Mart
Famtrip: Cycling Đông c
Responsible Tour Guides Project
Green-up Cô Tô Island
Workshop on Environmental impacts of tourism
to responsible travel development
Hanoi Green Walk

36. Pro-Poor Tourism Project in Quan Ba, Ha Giang
Province, Vietnam
Location Quan Ba District, Ha Giang, Viet Nam
Duration 48 months
Funding Caritas Luxembourg, Caritas Switzerland and Misereor
Objectives Overall Objective: reduce poverty of local communities through establishing an income-
generating activity by -and for the villagers based on available and unique cultural and
natural resources, its sustainable management and fostering their cultural identity.
Specific Objectives:
By 2013, each commune has 2-3 villages that generate income from pro-poor tourism
(homestay, services, local products, fees, and others);
On average each village receives minimum 150-200 tourists a year (maximum 720
tourists a year) for 1 night by 2013;
At least 40 households (5 per village) have regular employment and income from PPT
activities and 10% belong to the poorest category;
Villages and tourist companies (8-10 in total) work together based on a MoU of PPT
(2010).

37. 3. Helping raise awareness in local communities
about the importance of sustainable tourism
RAISING
AWARENESS
ABOUT
SUSTAINABLE
TOURISM
Schools, uni
versities &
colleges
Seminars &
conferences
Scholarships
& donations
• Speaking opportunities
• Course input
• As a presenter
• As a delegate
• Sustainability scholarships
• Sustainability resources

38. TOPIC 4. HELPING FINANCE
SUSTAINABLE TOURISM DESTINATIONS
UNIT 7. SUPPORTING TOURISM DESTINATION
Picture source:
http://dmcgroup.vn/tin-tuc/tai-nguyen--moi-truong/op=detail&maa=Khoi-dong-Doi-tac-toan-cau-chong-bien-doi-khi-
hau?PHPSESSID=ab4de0d8b79e146c57a8841865d47478

39. The private sector’s financial obligation to help
4. Because the private
sector profit from the
use of the resources
they have a business
interest in their
longevity
5. The private sector
has existing resources
and networks that can
be used to promote
sustainable tourism
destinations, activities
and operators
1. The private sector depend
on a destination’s natural and
cultural resources to create
their tourism products and
experiences
2. The resources are
often free or of little
cost but the use
creates impacts
3. However funding for
conservation and
protection is often far
less than what is
needed

40. How the private sector can help finance
sustainable tourism destinations
1.Send business to
heritage sites
2. Help with
business plans &
funding proposals
3. Partner, sponsor
& fundraise
4. Promote & gain
customer support
5. Encourage
donations
Picture sources:
http://www.flickr.com/photos/wonderlane/4284011682/
http://commons.wikimedia.org/wiki/File:Internet1.jpg
http://en.wikipedia.org/wiki/Oxfam
http://commons.wikimedia.org/wiki/File:Looseleaf.jpg
http://en.wikipedia.org/wiki/Nature

41. 1. Sending business to heritage sites
• In Vietnam market analyses highlight
significance of nature and culture as
key motivations for travel
• Promoting heritage sites also fosters
greater appreciation of nature and
culture and helps develop revenue to
finance protection and promotion
• How?
– Tour operators. Incorporate natural and cultural
heritage sites into range of tour packages
– Hotels, restaurants etc. Recommend visiting
heritage sites to customers if asked by
customers
ACTIVITIES & ATTRACTIONS
OF HERITAGE SITES
• Hiking
• Cycling
• Observing wildlife
• Boating
• Homestay experiences
• Traditional art and crafts
• Viewing historical relics
• Observing cultural
performances
• Appreciating architecture
• Observing religious
traditions

42. Sustainability considerations when selecting a
cultural or natural heritage destination
 Management capacity of site managers
 Level of existing impacts of visitors
 Ability to contract locally-owned service
providers
 Designation of formal protection status
 Prevailing environment and social issues
 Adequate infrastructure to support tourism
and plans of improvement
 Implementation of protection and
conservation plans
 Social awareness of cultural and
natural heritage amongst local community
Sustainable heritage site checklist

43. 2. Assisting local organisations to prepare
business plans and funding proposals
What?
• Local organisations working in
sustainability frequently lack the
knowledge and skills to strategically
develop their organisations.
• Two key activities that can help
strengthen institutions to be more
economically sustainable are strategic
business planning and financing
Why?
• To help support organisations that are
building a destination that is
socially, environmentally and
economically healthier and happier and
more attractive for tourists to visit
How?
1. Assist
organisations
doing good work
to prepare simple
business plans
2. Assist social and
environmental
organisations
identify funding
opportunities
and to develop
funding
proposals

44. Hundreds of NGOs operate in Vietnam for you
– so use them!
A
ActionAid
Adventist
Development and
Relief Agency Vietnam
Agricultural
Development
Denmark Asia
Agronomes et
Vétérinaires sans
frontières
Aid to Southeast Asia
Aida Association
Alcoholics Anonymous
Allianz-Mission
American Red Cross
ANESVAD Foundation
(Acción Sanitaria y
Desarollo Social)
The Asia Foundation
Asia Injury Prevention
Foundation
Assemblies of God
Association L'APPEL -
help for children
victims of conflicts
Atlantic
Philanthropies
Australian Foundation
for the Peoples of Asia
and the Pacific
Australian People for
Health, Education and
Development Abroad
Australian Volunteers
International
Asia Urbs Program,
funded by European
Commission
B
Blessed Damien
Society
Blue Dragon Children's
Foundation
Bright Future Group
for People with
Disabilities
Bread for the World
Bremen Overseas
Research and
Development
Association
Bridge Asia Japan
C
CAMA Services of
Christian and
Missionary Alliance
Canadian Alliance for
Development
Initiatives and Projects
(CADIP)
Canadian Centre for
International Studies
and Cooperation /
Centre Canadien
d'Etude et de
Cooperation
Internationale
CARE International in
Vietnam
Catholic Relief Services
Vietnam
Cardiac Risk in the
Young
Care2Share
Caritas International
Switzerland
Christian Blind Mission
International /
Christoffel
Blindenmission
Christian Children's
Fund
Christian Freedom
International
CHF Partners in Rural
Development
ChildFund in Vietnam
Children's Hope In
Action CHIA
Children of Peace
International
Children of Vietnam
Christina Noble
Children's Foundation
Church World Service
Churches of Christ
Overseas Aid
Clear Path
International
Compassion
International (Taiwan)
Codespa Foundation
Cooperazione e
Sviluppo
Council on
International
Educational Exchange
Counterpart
International
D
Danish Red Cross
Dansk Vietnamesisk
Forening / Danish
Vietnamese
Association
Daughters of Charity
of Saint Vincent de
Paul
Development
Workshop
Dillon International
Donation Pixel
E
East Meets West
Foundation
Eau Agriculture et
Sante en Milieu
Tropical / Water
Agriculture and Health
in Tropical Area
Enfants &
Developpement
English Language
Institute
F
Family Health
International
NGO Fontana
Ford Foundation
Foundation for
International
Development/Relief
The Fred Hollows
Foundation
Friedrich Ebert
Stiftung
Fund for
Reconciliation and
Development (FRD)
Friends of Hue
Foundation
Friends of Vietnam
Heritage
Friends of Vinh Son
Montagnard
Orphanage (VSO)
Friendship Bridge
G
Gentle Fund
Organization
Global Village
Foundation (GVF)
Global Civic Sharing
Groupe de Recherches
et d'Echanges
Technologiques
H
Habitat for Humanity
International in
Vietnam
Handicap
International
Handicap
International Belgium
Hands of Hope
Hans Messer
Foundation
HealthRight
International
Heifer International
(HPI)
Helen Keller
International
Helvetas
Holt International
Children's Services
Hope for Tomorrow
Hue help
I
International Children
Assistance Network
(ICAN)
Institute of
International
Education
International
Development
Enterprises
International
Marinelife Alliance
(IMA)
International Planned
Parenthood
Federation, East and
South East Asia &
Oceania Region
International
Trachoma Initiative
Italian Centre for Aid
to Children/Centro
Italiano Aiuti
all'Infanzia
J, K, L
Japan International
Volunteer Center
Japanese Association
of Supporting
Streetchildren
Just a Drop
Komitee Twee of the
Netherlands
Konrad Adenauer
Foundation
KOTO
Landmine Survivors
Network
Lifestart Foundation
Lutheran Church -
Missouri Synod World
Mission
Lepra Stichting,
Netherlands Leprosy
Relief
Living Values
Education Program
M
Malteser International
Marie Stopes
International Vietnam
Maryknoll
Medecins du Monde
France
Medecins du Monde
Canada
Mennonite Central
Committee
Mines Advisory Group
N, O
Nordic Assistance to
Vietnam
Norwegian Mission
Alliance
Norwegian Red Cross
Operation Smile
ORBIS International
Oxfam Great Britain
Oxfam Hong Kong
Oxfam Quebec
Oxfam Solidarity
Belgium
P
Palliative Care
Volunteers
International
PATH Canada
PATH USA
Pathfinder
International
Pearl S. Buck
International, Inc.
People Resources and
Conservation
Foundation
Plan International
Population Council
Population Services
International
Project Vietnam
Q, R
Quaker Service
American Friends
Service Committee
Red Cross of Viet Nam
S
Samaritan's Purse
International Relief
Saigon Children's
Charity
Save the children
Save the Children
Australia, United
Kingdom, Japan,
Sweden, USA
Save the Children
Fund
Singapore
International
Foundation
Sisters of Adoration,
Slaves of the Blessed
Sacrament and of
Charity
Social Assistance
Program For Vietnam
(SAP-VN)
SOS Children's Villages
Vietnam
T, U
Terre des hommes
Foundation - Lausanne
The Alliance for Safe
Children (TASC)
The Global Fund to
Fight AIDS,
Tuberculosis and
Malaria
The Library Project
The World
Conservation Union
TRAFFIC International
in Indochina
Tropenbos
International –
Vietnam
UNICEF
United Nations
Volunteers
V
Viet Blind Children
Foundation
Vietnam Assistance for
the Handicapped
Vietnam Children's
Fund
Vietnam Plus and
Mekong Plus
Vietnam Veterans
Memorial Fund
Vietnam Veterans of
America Foundation
Voluntary Service
Overseas
Volunteer Service
Abroad New Zealand
VIA (Volunteers In
Asia)
Vietnam Assistance for
the Handicapped
(VNAH)
Vietnam Friendship
Village Project
VNhelp
4T - Vietnam Youth
Education Support
Center
Vietnam Health
Improvement Project
W, X, Y, Z
World Concern
Vietnam
World Medical Relief
World Population
Foundation
World Vision
International
World Wide Fund for
Nature
Young Lives Vietnam
Youth with a Mission -
Mercy, Relief and
Development Asia

45. How business plans foster financial
sustainability
BUSINESS
PLANS
Define markets &
market opportunities Prioritise budgets &
hiring decisions
Establish product
development, pricing
& promotion
strategies & financing
opportunities
Help stakeholders
including funders feel
safe with engagement

46. 3. Partnering, sponsoring or fundraising to
support environmental and social causes
Picture sources:
http://www.itu.int/osg/csd/cybersecurity/gca/cop/together.html
• Directly support sustainability activities in
destinations by:
– Helping finance NGO or community
development activities
– Donate unneeded equipment to
needy organisations
– Sponsor internships
– Provide prizes of company goods or
services at fundraising events
– Give staff time off to participate in
volunteering activities

47. 4. Promoting and gaining customer support in
sustainability activities
• Visitors often learn about
sustainability issues after they get
to the destination
• Providing opportunities to support
sustainability activities in the
destination can tap into the good-
will that is aroused
• Businesses can link heritage sites
with visitor support
• Some common types of visitor
support for sustainable
development include
donations, volunteering and
advocacy
Print material. Include information about how to
support conservation and social development in the
company brochure, flyer and displays around
common areas
Digital communication. Put on your website info
about sustainability issues, support activities and how
to get involved. Enable electronic donations. Play a
video on the way to heritage sites.
Personal recommendations. Inform tour guides and
service staff about how visitors can support heritage
conservation and get them to communicate this to
guests

48. Example of effective promotion of
sustainability activities: Joma Café, Hanoi
Large wall
poster on
display
behind the
front desk
for all staff
and
customers
to see

49. Example of effective promotion of
sustainability activities: Joma Café, Hanoi
Photo artwork
on sale to
support local
artists
Brochures on
the company’s
sustainability
activities
Computer
displays show
customers the
bill and also
inform them
about the
company’s
sustainability
activities

50. 5. Encouraging customers to donate to
sustainability activities
• Encouraging donations means providing ways for customers
to directly provide finance for sustainability activities
• Three key requirements:
1. Make it easy for customers to learn about a particular sustainability issue,
activity, or organisation (who, what, why, how)
2. Be able to respond to questions
3. Provide clear ways for people to make contributions
• How?
– Provide a donations “drop box”
– Add a certain amount to the holiday price
– Add a fee or donation to a guests’ bill
– Send a % of profits to a charity
Picture sources:
http://www.freefoto.com/preview/04-28-50/US-Dollar-Bills

51. Good practice in promoting donation giving
be
targeted
Picture sources:
http://www.flickr.com/photos/68751915@N05/6736142729/; http://commons.wikimedia.org/wiki/File:South_Korea_road_sign_103.svg; http://en.wikipedia.org/wiki/Mission_blue_butterfly_habitat_conservation;
http://www.flickr.com/photos/jeffmcneill/2948062648/; http://pixabay.com/en/darts-dart-game-bull-s-eye-target-155726/; http://pixabay.com/en/talk-face-person-shouting-157724/
foster trust
Explain how funds
are used
Communicate
inspiring
stories
Provide a range of
options

52. Xin trân trọng cảm ơn!
Thank you!