This presentation is part of a 4 hours workshop called "Innovation Workshop –Games and Reality". During the workshop students from the Recanati School of business in Tel Aviv University thought of games and startup related games ideas and "fought" against each other discovering if their idea has a chance to become the great big next hit. I really liked some of the ideas, for example: a game you need to run in real life in order to "charge" your character in the game. A game you "scan" your real pet and play with it in a virtual world, including a virtual dog fight with real dogs . A real cart driving game you play wearing Google glass. The glass allows you to see virtual power ups or virtual avatars to enhance your driving experience (did someone say zombies) For me the workshop was really fun. I hope the students had fun as well and I do hope some of these ideas will become actual games.

1. Innovation Workshop –
Games and Reality

2. About Me
• Founder of Jivy Group, a development house for
startups and Playful Shark, an Israeli game development
studio
• Advisor & Mentor for startups
• Teacher: Beit Berl, Kibbutzim Seminar, TAU
• PhD student: STS @ Bar Ilan
• Active & founding member in GameIS
Blog: www.dudipeles.com, Mail: dudipeles@gmail.com

3. The next 4 hours
1.5 hours - listen
10 minutes break
1 hour - work on games ideas
10 minutes break
1.5 hours – idea battle
10 minutes – listen (and get your homework)

4. Mission 0 - Think
• I’m going to talk for an 1.5 hours, while I’m
talking your mission is to write anything that
pops in your head
• It is recommended to use a pencil and paper

5. Games and Realty

6. For years game developers had a dream – make games more and more realistic. Some of the first games didn’t have graphics at all…

7. But gradually, games stated to have more and more complex spaces

19. Leaving leas space for imagination. Becoming more realistic

22. On of the most important technologies that turned games to more realistic was 3d

27. Even 5 years ago environments graphics (like cites and jungles) were very close to real life environments

29. Modern games look so realistic its hard to know if it’s a photo or a game

30. In today's games face excretions are becoming more and realistic as well

31. This dream is now finally a reality

32. http://allthingsd.com/20130617/confirmed-oculus-vr-raises-16-million-series-a-for-virtual-reality-gaming/

33. The chase over realism does not end with making the ultimate illusion - For years we are using real tools

34. 1972

37. We are using our identity

38. We are using our body

42. We are using our fingers

43. We are using our location (Ingress - as of May 2013 there were about 500,000 players globally)

44. We are embedding game mechanics in things that are not games

45. This chase of reality creates opportunities. This workshop is about finding them and allowing them to evolve. Before we start working we need
to get to know the market

46. The “Traditional” Games Industry

47. The industry is very traditional
• Mario was in more then 200 games
• Successful new IP is very rare
• Home console game price didn’t change in 30 years

48. 2008 was the most profitable year in video games ever

49. • Nintendo – 16.7 Billion
• Sony Computer
Entertainment – 14.0 Billion
• Microsoft Entertainment
Device Division – 8.2 Billion
• Electronic Arts – 4.2 Billion
• Activision Blizzard - 3.0 Billion
In 2008 video games market size world wide was $55B
5 companies dominate 85% of the market. Less then
sixth of the marked is divided between tens of
thousands of companies

50. 2008-2012 – Some Numbers
• NASDAQ +25%
• EA Stock -61%
• Activision Blizzard Stock -33%
• Xbox Division in Microsoft lifetime loss $7.8B
• Play Station Division in Sony lifetime loss $3B
• Nintendo Stock -71%
next-comes-what-die-consoles-the-http://www.slideshare.net/bcousins/when

51. The New Game Industry

52. The biggest video games companies 2012
• Nintendo valued $17.7B (was $61.7B in
2008) (today $15.5B)
• Activision $13.3B (today $16.2B)
• Zynga $9.8B (today $2.6B)
• Gree $7.1B (today $1.9B)
• Nexon $6.3B (today $5B)

53. New companies that entered the
games in the past few years

54. New types of Platforms

55. 1972 - 1997
1972 1977 1982 1989

56. 1998 - 2010
200? 2004
2006
20011998 2000
2007 2008 2008 2010

57. New Evolving Platforms

58. OUYA
• Ouya was a kick starter project that wanted to
raised $950K.
• It got to it’s goal in 9 hours and eventually
raised $8.5M

59. Inflation of sub-industries
• First 25 years – 4 platforms types
• Next 15 years – +10 platform types
0
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60. What caused the inflation?

61. Facebook - Games and real Identity

62. Facebook
By the end of 2007
there were 7,000
apps in Facebook.
Today there are
over 400,000.
most are games
2004 – founded
2006 – opened to the public
May 2007 – opened Facebook platform to the
public

63. July 2007

64. June 2009
December 2010
April 2008

65. At first most games made money from ads. Eventually virtual currency became the main revenue stream

66. The Social Games Industry
• A bit less then half of the world that is in
social networks is in Facebook.
• Zynga makes 5 times more then any social
games company in Facebook

67. Important Genres
• Casino
• Farming
• Puzzle
• Hidden objects
• Strategy (mid-core)
• RPG (mid-core)

68. More Games

69. And even more

70. Mobile - Games and real location

71. The iPhone
• June 2007 – The first iPhone
• July 2008 – Apple launches the
app store
• 500 apps on launch
• Most of them games, most cost
$10.

72. • By the end of 2009, 30M iPhones were sold.
At the end of that year Angry Birds was
published
Angry birds was sold 12m copies of its original version, and was downloaded more the 1.7 billion times over all platforms
revenue/-in-euros-million-152-make-only-you-and-downloads-billion-7-1/04/2013http://www.gamesbrief.com/
The iPhone

73. Price Drop
• Sales charts led to a
price drop
• Today most games are
sold in $0.99

74. More games
Feb 2011
6.5M
Apr 2010
6M
Apr 2009
15M
Oct 2010
3M in first months

75. New Business Model
Aug 2011
15M
Jun 2012Feb 2012
50M in 50 days
Dec 2011
Most games gradually became free with a virtual
currency revenue model

76. Only 2 out of the 40 most
profitable games are paid

77. The iPhone Games Industry
• In 2010 there were games sold in the app store
in about $1B. In 2012 it was $3B.
• Apple is the most dominate company, it charges
30% of each sale
• More then 100,000 registered app developers

78. Android
• World wide there are more then 3 Android
based phones for each iPhone.
• An average iPhone player
spends 5 times more the
an android player
• In US 84% of smart phone
games were from iOS
phones
-still-apple-shows-research-/new05/05/2012http://www.forbes.com/sites/johngaudiosi/
android/-against-war-game-video-the-winning

80. Games and physical world

81. Tablets
• Mid 2010 – first version for the iPad
• Currently the most common tablet, with close
to 150M units sold.

82. Disky
A new game
experience that was
not relevant in
older platforms

83. Connected toys

86. Games for change

87. Education

88. Military

89. Health

90. Advertisement

91. Gamification

93. Not Game at all – Technology

95. The practical part (reality)

96. As long as there are new platforms there are new opportunities.

97. Mission 1 – You (5 minuets)
• What is your purpose in life? What do you
want to change in the world ? What do you
want to do that will make you, your mom and
your children proud?
• Write it down in 50 words

98. Say something

99. Change something

100. Make Money

101. Mission 2 - the ideas (20 minuets)
• The most important thing about an initial idea is
that it will be something you will love to do
• Find a partner, share your “purpose in life”.
• Read to each other things you wrote during the
presentation
• Think of 3 great ideas for a games or games
startups
• Write up to 50 words describing essence of each
idea
• Find a picture in Google images that can
represent the idea

102. • If you have a dream to develop a game
as a child now is the time to share it
• Get inspired by looking up old video
games and old toys

103. Example
Spaceship Taki: A multiplayer card game in which each
card used by a player sends a spaceship to a 2d fighting
arena, in it the spaceships fight automatically. The
player can only choose cards before the game starts
and pick a card in his turn which ship to send.

104. Mission 3 - Platform & Business
Model (10 minuets)
• Find the most suitable platform for your idea.
• Find the main business model that will allow
your game to earn money.
• Update the 50 words description to include
the platform and business model.

105. Business Models
• Virtual Currency
• Paid
• Ad Supported
• B2B vs B2C

106. Example
Spaceship Taki: A multiplayer card game in which each
card used by a player sends a spaceship to a 2d fighting
arena, in it the spaceships fight automatically. The
player can only choose cards before the game starts
and pick a card in his turn which ship to send.
Platform: Mobile Devices
(Facebook connectivity)
Business Model: sell cards
using virtual currency

107. Mission 4 - The Player (10 minutes)
• Who is going to play your game or use your
startup? Who is going to pay for your game?
• Think of age, gender & country

108. Example
Spaceship Taki: A multiplayer card game in which each
card used by a player sends a spaceship to a 2d fighting
arena, in it the spaceships fight automatically. The
player can only choose cards before the game starts
and pick a card in his turn which ship to send.
Platform: Mobile Devices
(Facebook connectivity)
Business Model: sell cards
using virtual currency
Players: 12-35, Mostly
boys, Western

109. Mission 5 – Pick 2 (5 minutes)
• Pick the 2 ideas you like best and has the most
potential.
• Mentally attach a card to each idea you picked
• Ideas without a card are out of the game

110. Mission 6 - Idea battle (90 minutes)

111. Battle Rules
• 2 random ideas are chosen
• each idea is pitched (max 1 minute)
• We vote, you can vote for only one of the
ideas.
• The winning idea gets to keep the losing idea
card/ cards (increasing his chance of being
chosen in the next ballets)
• If an idea that was pitched is chosen again you
get 1 minute to elaborate – it’s not mandatory

112. Let the games begin
• While others fight, try to listen and improve
your surviving ideas.

113. And the winner is…
What now?
Not only the winner can continue to the next stage.
Here is an extra life for everyone

114. Choose your path
Prototype Business Plan
You’ll need to do both anyhow…

115. The Israeli Industry

116. Israeli Video Games Industry
• Technology and startups
• Influence and connection to the online gambling
industry
• Limited infrastructure (business wise and
educational)
• Boosting in the past 2 years

118. • Constitute an official body that nurtures
the local community.
• Serve as an official representative with
institutional, commercial, academic, and
media entities.
• To represent the local industry to
international community.
‫לקבוצה‬ ‫להירשם‬ ‫מומלץ‬ ‫מאוד‬‫ב‬-Facebook‫באתר‬ ‫ולהתעדכן‬
http://www.facebook.com/groups/GameISGroup/|http://gameis.org.il/

119. Major events in Israel

120. Your Homework
Answer these 3 questions:
1. Describe one idea for a game or a startup in details
including: detailed pitch, platform, business model,
players (you can choose your idea or any other idea that
was presented in class).
2. Was the idea you choose successful in the “idea battle”?
Why? Analyze the idea and its relative success.
3. Find at least 3 games or startups that can be called
competitors (or “inspiration”). Describe the differences
your idea and it’s competitors focusing on your
advantages.
Homework answer recommended length: 4 pages
Answers should be sent to ominskya@gmail.com and dudipeles@gmail.com
Last day for submission: 1/8/2013
Mail subject should be: [Your Full Name] - Innovation Workshop – Games and Reality