1. A report
On
Organizational culture at Google
Submitted to
ANUPAMA DAVE
Submitted by:
Students of MBA SEM-1(GIM)
KOMAL DULAM
PREETI PANDEY
NIHARIKA PATEL
ATUL
2. INTROUCTION
• Organizational culture means a common perception held by the
organization's members.
• Google follows the corporate culture.
• Google’s mission is to organize the world’s information and make it
universally accessible and useful.
• Google is home to countless communities of unique people.
• They offer hundreds of internal groups and clubs ranging from runners at
Google to theatre lovers and game developers. Many of these groups are
actively engaged in supporting diversity initiatives both at Google, and
in their communities.
• Google Company has packed a lot into a relatively young life. Since Google
was founded in 1998, we’ve grown to serve hundreds of thousands of users
and customers around the world.
• Founders Larry Page and Sergey Bring met at Stanford University in 1995.
By 1996, they had built a search engine (initially called Backrub) that used
links to determine the importance of individual WebPages.
3. CULTURE AT GOOGLE
• At Google, being you is a job requirement. When they encourage Google’s
to express them, they really mean it.
• Intellectual curiosity and diverse perspectives drive their policies, their
work environment and our profits. It's the amazing diversity of Google’s that
allows them to do extraordinary things.
• Google provides some links to follow his culture:
1. Celebrating a culture of diversity: In 2010 they organized the 6th sense a
weeklong event with the theme of "diversity and inclusion" a first in Google
india.Over 750 gougers enthusiastically participated in this initiative to
increase employee sensitivity and awareness of differences across genders,
cultures, and sexual orientation.
2. Awards: Google awarded with many awards here some of them
• National Association of the Deaf (NAD) Accessibility Award
• International Gay and Lesbian Chamber of Commerce Award (IGLCC):
2nd place 2010
• Hispanic Bar Association of Orange County - Corporate Citizen Award
• UK IT Industry Awards: Organizational Excellence, Diversity in IT
Award
4. 3. Benefits: The people we hire that make Google’s culture what it is.
Google’s are smart. They are inclusive, open and transparent, and they care.
Google’s want to improve the world.
This creates a sense of community that brings people to Google, and it’s why they
stay and this is not by accident. Google works hard to ensure an inclusive culture
where people can come to work, be themselves and thrive. Below are some of our
programs and benefits that are specifically focused on creating an inclusive
environment for all of our Google’s.
• Adoption Assistance
• Day Care
• Mother's Rooms
• Maternal/Paternal Leave Program
• Domestic Partnership Programs
• Accommodation Policies (including those for visually, mobility and hearing
impaired Google’s)
• Transgender and Transitioning Workplace Support
4. Equal opportunities: Employment is based upon individual merit and
qualifications directly related to professional competence.
• They strictly prohibit unlawful discrimination or harassment of any
kind, including discrimination or harassment on the basis of race, color,
religion, veteran status, national origin, ancestry, pregnancy status, sex,
gender identity or expression, age, marital status, mental or physical
disability, medical condition, sexual orientation or any other
characteristics protected by law.
• They also make all reasonable accommodations to meet their obligations
under laws protecting the rights of the disabled.
5. DIVERSITY IN GOOGLE’S WORKFORCE
• Google has unique pattern of work but there is some minor diversity which
makes it effective.
• Asians at Google: Asian Google Network (AGN)
• The Asian Google Network was formed in 2007 with the goal to support
employee retention and career advancement, educate Google employees
concerning Asian American culture and perform community outreach.
• They accomplish this by enabling professional development, networking,
mentorship, community service and knowledge sharing.
• Active AGN chapters in the U.S. include Ann Arbor, Boston, Mountain
View, New York, and San Francisco.
• Blacks at Google:BGN: The Black Google’s Network
• The mission of the Black Google Network (BGN) is to attract, recruit, retain
and develop Black talent at Google. Since its establishment, BGN has been
actively involved in supporting diversity at Google and in the communities
in which we operate.
• In June 2006, the Black Google Network (BGN) began as a mailing list for
Black people at Google to communicate and establish a community.
• BGN members volunteered to attend numerous campus recruiting efforts
and help spread the word about Google’s diversity efforts.
6. • Women at Google: Google sponsors a variety of internal workplace
programs to ensure that it is a great place for women to work, and sponsors
external organizations and initiatives designed to promote Science,
Technology, Engineering, and Mathematics (STEM) education among
women, from middle school girls to female university students.
• Google Women Engineers Network (GWE): The GWE International
Network is a group of passionate female engineers that strives to create a
community among members and connect with girls and women around the
world.
• In offices around the world, GWE members create communities, reach out to
local youth, and support Google's numerous education initiatives to generate
a greater interest in STEM among girls and women.
• Women’s Leadership Community (WLC): The Women's Leadership
Community (WLC) at Google is a platform for connecting our senior
female Google’s.
• The goal of the WLC is to address leadership challenges in support of
personal and professional development, and has active chapters
throughout North America, Europe and Asia.
7. GOOGLE'S PRODUCTS AND SERVICES
• They provide a variety of services for people and businesses.
• With all their technologies from search to Chrome to Gmail their goal is to
make it as easy as possible for you to find the information you need and get
the things you need to do done.
• These programs form the backbone of their own business; they’ve also
enabled entrepreneurs and publishers around the world to grow theirs.
• Their advertising programs, which range from simple text ads to rich
media ads, help businesses find customers, and help publishers make money
off of their content.
• They also provide cloud computing tools for businesses that save money
and help organizations are more productive.
• They build products that they hope will make the web better and therefore
your experience on the web better. With products like Chrome and
Android
• They want to make it simpler and faster for people to do what they want to
online. They’re also committed to the open web, so they’re involved in
various projects to make it easier for developers to contribute to the online
ecosystem and move the web forward.
8. ROAD MAP FOR GOOGLE
Google Inc.: Larry and Sergey named the search engine they built ―Google,‖
a play on the word ―googol,‖ the mathematical term for a 1 followed by 100
zeros. Google Inc. was born in 1998, when Sun co-founder Andy
Bechtolsheim wrote a check for $100,000 to that entity which until then
didn’t exist.
Out of the office: The first ―Google doodle‖ in 1998 was intended to let
visitors to the homepage know that Google’s minders were offline at the
Burning Man Festival in Nevada. There’s now a team of ―doodlers‖ and
they’ve posted more than 1,000 different doodles on homepages worldwide.
Do-It-Yourself ads: In 2000, we introduced Ad Words, a self-service
program for creating online ad campaigns. Today our advertising solutions,
which include display, mobile and video ads as well as the simple text ads
we introduced more than a decade ago, help thousands of businesses grow
and are successful.
Gmail: no joke: On April Fools' Day in 2004, we launched Gmail. Our
approach to email included features like speedy search, huge amounts of
storage and threaded messages.
Gone public: Our Initial Public Offering of 19,605,052 shares of Class A
common stock took place on Wall Street on August 18, 2004.
9. Location: We acquired digital mapping company Keyhole in 2004, and
launched Google Maps and Google Earth in 2005. Today Maps also features
live traffic, transit directions and street-level imagery, and Earth lets you
explore the ocean and the moon.
Broadcast yourself: In 2006, we acquired online video sharing site
YouTube. Today 60 hours of video are uploaded to the site every minute.
Cat videos, citizen journalism, political candidacy and double rainbows have
never been the same.
The little green robot arrives: Amidst rumors of a ―Gphone,‖ we
announced Android—an open platform for mobile devices—and the Open
Handset Alliance, in 2007.
The comic heard ‘round the world : Word got out about Google Chrome a
day ahead of schedule when a comic book introducing our new open source
browser was shipped earlier than planned. We officially launched on
September 2, 2008.
CEO and chairman: Word got out about Google Chrome a day ahead of
schedule when a comic book introducing our new open source browser was
shipped earlier than planned. We officially launched on September 2, 2008.
Google+ : In June 2011, we introduced the Google+ project, aimed at
bringing the nuance and richness of real-life sharing to the web, and making
all of Google better by including people, their relationships and their
interests.
10. THINGS THEY KNOW TO BE TRUE
They first wrote these ―10 things‖ when Google was just a few years old. From
time to time they revisit this list to see if it still holds true. They hope it does and
you can hold them to that.
• Focus on the user and all else will follow.
Since the beginning, they have focused on providing the best user experience possible.
Whether we’re designing a new Internet browser or a new tweak to the look of the
homepage, we take great care to ensure that they will ultimately serve you, rather than
our own internal goal or bottom line.
Our homepage interface is clear and simple, and pages load instantly.
• Placement in search results is never sold to anyone, and advertising is not only clearly
marked as such, it offers relevant content and is not distracting.
• It’s best to do one thing really, really well.
They do search. With one of the world’s largest research groups focused exclusively on
solving search problems, they know what they do well, and how they could do it better.
Through continued iteration on difficult problems, they have been able to solve complex
issues and provide continuous improvements to a service that already makes finding
information a fast and seamless experience for millions of people.
Fast is better than slow.
They know your time is valuable, so when you’re seeking an answer on the web you
want it right away and they aim to please. They may be the only people in the world who
can say our goal is to have people leave our website as quickly as possible. By shaving
excess bits and bytes from our pages and increasing the efficiency of our serving
environment, they’ve broken our own speed records many times over, so that the average
response time on a search result is a fraction of a second.
Democracy on the web works.
Google search works because it relies on the millions of individuals posting links on
websites to help determine which other sites offer content of value. They assess the
importance of every web page using more than 200 signals and a variety of techniques,
including our patented Page Rank algorithm, which analyzes which sites have been
―voted‖ to be the best sources of information by other pages across the web.
You don’t need to be at your desk to need an answer.
The world is increasingly mobile: people want access to information wherever they are,
whenever they need it. They’re pioneering new technologies and offering new solutions
for mobile services that help people all over the globe to do any number of tasks on their
phone, from checking email and calendar events to watching videos, not to mention the
several different ways to access Google search on a phone.
11. You can make money without doing evil.
Google is a business. The revenue we generate is derived from offering search
technology to companies and from the sale of advertising displayed on our site and on
other sites across the web. Hundreds of thousands of advertisers worldwide use Ad
Words to promote their products; hundreds of thousands of publishers take advantage of
our Sense program to deliver ads relevant to their site content. To ensure that we’re
ultimately serving all our users (whether they are advertisers or not), we have a set of
guiding principles for our advertising programs and practices
• There’s always more information out there.
Once they’d indexed more of the HTML pages on the Internet than any other search
service, our engineers turned their attention to information that was not as readily
accessible. Sometimes it was just a matter of integrating new databases into search, such
as adding a phone number and address lookup and a business directory. Other efforts
required a bit more creativity, like adding the ability to search news archives, patents,
academic journals, billions of images and millions of books. And our researchers
continue looking into ways to bring the entire world’s information to people seeking
answers.
• The need for information crosses all borders.
Our company was founded in California, but our mission is to facilitate access to
information for the entire world, and in every language.
To that end, we have offices in more than 60 countries, maintain more than 180 Internet
domains, and serve more than half of our results to people living outside the United
States.
They offer Google’s search interface in more than 130 languages, offer people the ability
to restrict results to content written in their own language, and aim to provide the rest of
their applications and products in as many languages and accessible formats as possible.
You can be serious without a suit.
Their founders built Google around the idea that work should be challenging, and the
challenge should be fun. They believe that great, creative things are more likely to
happen with the right company culture–and that doesn’t just mean lava lamps and rubber
balls.
Great just isn’t good enough.
Through innovation and iteration, they aim to take things that work well and improve
upon them in unexpected ways.
12. Conclusion
Google is great search engine for information
People can learn most of things from Google.
Google is link for two people who are at different area.
Google create whole world at small screen.
