Facebook Ads Manager is a very helpful tool. With its use, you can view, make changes, and see results of all your campaigns, ads and sets. Here is one of the perks: you can customize some metrics to suit to your needs. The good thing about this tool is that you can manage your budget and schedule. You will be in total control of everything. This is so necessary if you want to reach your business goals. You will be able to know how much you have spent in the last 7, 14 or 30 days. This depends on the data range you will choose. Through this, you can really keep track with your revenue and expenses. The better understanding of your cash inflows and outflows, the higher the chance of being successful.

1. How to Interpret
the Facebook Ads
Conversion
Report

2. There are so many
ads on Facebook.

3. Many of them
became successful.

4. They have achieved
great results.

5. So if you have not
yet used
Facebook, …

6. Use it now!

7. You can generate
more sales.

8. You can generate
more leads.

9. This is just very
easy.

10. First is this:

11. Log into your
Facebook account.

12. Just type your email
or phone number.

14. Then, enter your
password.

15. And click Log In.

17. You should
remember this:

18. For the security
of your account.

19. Your password should
be a combination of
these:

20. Words, letters,
numbers and
symbols

21. Then, you are
navigated to your
page.

22. At the left hand
corner, choose
“Create Ad”.

24. Then, you are
navigated to this.

25. Your Ad Manager Page View

26. For better
understanding, let’s
have this:

27. What can we see
on Ads Manager?

28. You can view.

29. You can make
changes.

30. You can see
results.

31. These are all for all
these:

32. All your campaigns

33. All your ad sets
and ads.

34. This depends on
what you want to
view.

36. Just click the
dropdown menu.

37. Then, choose which
one you want to
update.

38. Whatever you
choose, …

39. The same metrics
are involved.

40. Let’s try to look at
these metrics.

41. What is the use of
Delivery?

43. It shows whether
these are running:

44. Campaign, ad set
or ad.

45. What about the
Result?

47. What can you see
in here?

48. It’s the action as a
result of your ad.

49. It is also based on
your objective.

50. What about
Reach?

52. It shows the number
of people…

53. your ad was
shown to.

54. Let’s move on to
Cost.

56. It’s the average
you paid for each
action.

57. This is associated
with your
objective.

58. What is the feature
of Amount Spent?

60. It’s the total
amount you’ve
spent.

61. It’s the dates
you’ve selected in
your Ads Manager.

62. Lastly, it is the End!

64. It’s the date your
campaign is
scheduled to end..

65. The campaign’s
start and end is are
based on this:

66. The scheduling of
the ads within it.

67. These are not yet
enough.

68. For more excellent
managing of your
ads, …

69. You need to do
more.

70. At the top right is
the Filter dropdown.

72. This is very useful.

73. By default,
nothing is filtered.

74. However, these
information can be
filtered:

75. Delivery, Objective,
Buying Type

76. Placement
and Metrics

77. You can also
create new filter.

78. Just click this

80. By default, you
can see…

81. the results in the
past 30 days.

83. But you can have the
following options:

84. Lifetime, Today,
Yesterday

85. Last 7, 14 or 30
days

86. Last Month, This
Month

87. The good thing
is…

88. You can custom
the date range.

89. The options

90. To customize your
date range

91. At the far right is the
dropdown for
Columns.

93. It has many
customizable
options.

94. Performance is
preset by default.

95. It focuses only on
columns on
performance.

96. It is mainly your
objective.

98. If you don’t want to
use a preset,

99. You can click
customize columns.

101. You can choose
which one you want
to see.

103. If you have already
chosen, click apply.

104. Another important
part is Breakdown.

105. You could break
down Facebook
performances.

106. Select from these
categories.

107. You can also add
break down by
action…

108. Or by time.

110. Now that you
know

111. You can always
improve and
innovate.

112. Thank you for
watching.