Our September 17 @DUO event will examine how a story-driven strategic foundation is the guiding star for the most effective content strategies and how it inspires more compelling business stories.

1. Content on a Mission:
Better Content Strategy &
Better Business Storytelling
SEPTEMBER 17TH - 6:00PM - 8:00PM

2. Content on a mission.
Positioning your business as an agent of change.
A story-driven strategic foundation based on a service-
driven mission, cause, or point of view, functions as a
guiding star for content strategy and leads to more
compelling business stories.

3. Better Content Strategies
Start with why.
Content on a mission makes a brand/business meaningful to the audience by
talking about WHY it does what it does.
A welcome relief from talking about what the business does or how it does it (or 5
more ways others should do it).
Mission driven content is more interesting, engaging and relevant.
And a heck of a lot more sustainable approach for content creators.

4. Better Business Stories
Hint: they aren’t about you.
Truly strategic business stories help other people come to grips with different
aspects of a business environment that is rapidly changing around them.
Strategic stories provide people with a template for taking action in uncharted
waters. A template they can trust that will lead to success.
Alas, many brand and business stories are still “all about me, more about me and
back to me.”

5. The Service-Driven Mission
Using the business platform to inspire audiences to
work together to change things for the better.
A mission gives people who want what you want -- but
who don’t necessarily want to lead the charge -- a
good reason to follow you. Support you. Engage you.
And share what your business is saying and doing with
others.

6. Helena B Communications
Content Strategy and Story-driven Communications
for Creative Firms.
Helena Bouchez is a communications consultant and business storyteller known
for her ability to help clients clearly define their business’ service-driven mission
and point of view and articulate it in a distinct, compelling and authoritative voice
that will resonate with executive decision makers.
Follow Helena on Twitter @helenabouchez
Connect with Helena on LinkedIn | /in/helenabouchez

7. Duo Consulting
Changing the way organizations market and
communicate online.
Duo Consulting creates Drupal-based, content-rich digital marketing site and
enterprise social networks accessible through desktop and mobile platforms.
Our belief- Content leads clients. We help businesses and organizations create
websites and social business portals that use content to attract and inform visitors.
Follow Duo Consulting on Twitter @duoconsulting
Connect with Duo Consulting on LinkedIn