1.
Content
Strategy
Deliverables

2.
Inspired By:
Sam Richardson - @snugug & Sam Boyer - @sdboyer
DrupalCon 2014 Session: Content Strategy Deliverables

3.
Best practices for content strategy:
1. Write a project vision
2. Define user personas
3. Domain modeling
4. Look at your content inventory
5. Conduct a content audit
6. Perform a gap analysis
7. Content modeling.

4.
Why are you building a website
and creating content?

5.
What is content?

6.
content
images
icons
blogsforms
whitepapers
case studies
testimonials
charts

7.
Know your content.
Conduct a content inventory.
What content is available?
Look at intrinsic data and analytics.
What content is being seen?
How does content exist (chunks, blobs, pages)?

8.
Who are your users?
Who is using your site?
How do users interact with your content?
What is their motivation to visit your site?
User personas work best when not based on strict demographics.

9.
Your content needs to support
your set of solutions.

10.
Want to learn
more about
content strategy
and best
practices?

11.
Need help creating content for
your website? We can help.
Visit us at Duo Consulting or send us an email to learn more.

12.
Want to learn
more about
content strategy
and best
practices?