@DUO : How to Create a Content Optimized Website

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Duo Consulting

Technology Business

@DUO How to Create
a Content Optimized
Website

Your Presenters
Ariel Upton
Marketing Coordinator, Duo Consulting
@arielupton | LinkedIn
- Favorite inbound marketing tool | A/B Testing
- Writes blog posts during my bike ride to work
- Currently recording my first album

Ashley Kelnhofer
Marketing Coordinator, Cloudbakers
@ashleykelnhofer | LinkedIn
- Favorite inbound marketing tool | CTA
- Taking notes in Google Keep is my secret to staying organized
- I just visited paris for the first time last month

CREATING SPECIFIC CONTENT,
FOR A SPECIFIC PERSON,
AT A SPECIFIC TIME.

SPECIFIC CONTENT

LANDING PAGES - EBOOKS - BLOGS

SPECIFIC PERSON

INDIVIDUAL BUYER PERSONAS

SPECIFIC TIME

WHAT STAGE IN BUYING CYCLE ARE THEY?

THERE IS NO SUCH
THING AS RANDOM
CONTENT.

CONTENT OPTIMIZATION
DOESN’T LOOK LIKE...

WHAT IS STANDING IN THE WAY
OF YOU AND THE OPTIMIZED
SITE OF YOUR DREAMS?

HURDLE # 1
DO YOU HAVE THE
RIGHT RESOURCES
TO CREATE SPECIFIC
CONTENT?

HURDLE # 2
ARE YOU CREATING
SPECIFIC CONTENT
FOR SPECIFIC
PEOPLE?

HURDLE # 3
DO YOU HAVE
SPECIFIC OFFERS
AND PROMOTIONS?

HURDLE # 4
DOES YOUR SITE
HAVE CLEAR
CALLS-TO-ACTION?

PEOPLE
PEOPLE WANT TO FEEL LIKEWANT TO
PEOPLE.
FEEL LIKE
PEOPLE.

USE YOUR INTEL TO CREATE
THE BEST USER EXPERIENCE

Duo Consulting is a web development
agency changing the way organizations
market and communicate online.
We believe in open | open book, open
source, open minds.
We’re focused on opening up
opportunities for our clients through
inbound marketing & enterprise social
networks built on Drupal and Hubspot
platforms.

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Hello everyone, today I wanna talk about content marketing. A lot of times we listened to people say «CONTENT MARKETING IS KING» and this is true, so as history teaches there can be good kings or bad kings. I want to analyze now which are some of the best examples of content marketing in my opinion, based on 4 travel companies: We road, Hays Travel, Kuoni travel, and Gap360. There are 5 characteristics that a good marketing content strategy needs to meet: Audience, value, originality, engagement, and actionable.

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Watch the workshops and lectures from TPAS2020: https://tp.click/1sF Somto Ugwueze — digital marketer, content strategist, and founder of Somtoseeks.com. Founded in 2017, the blog has received nearly 1 million visitors to date. Somto talked about the key components of great content that appeals to travelers and the mistakes that bloggers make. She also shared tools and strategies to research content ideas. SOCIAL / LINKS ➡ Facebook: https://www.facebook.com/travelpayouts.official ➡ LinkedIn: https://www.linkedin.com/company/travelpayouts ➡ Twitter: https://twitter.com/travelpayouts ➡ Support: support@travelpayouts.com

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@DUO : How to Create a Content Optimized Website

1. @DUO How to Create a Content Optimized Website

2. Your Presenters Ariel Upton Marketing Coordinator, Duo Consulting @arielupton | LinkedIn - Favorite inbound marketing tool | A/B Testing - Writes blog posts during my bike ride to work - Currently recording my first album Ashley Kelnhofer Marketing Coordinator, Cloudbakers @ashleykelnhofer | LinkedIn - Favorite inbound marketing tool | CTA - Taking notes in Google Keep is my secret to staying organized - I just visited paris for the first time last month

3. WHAT IS CONTENT OPTIMIZATION?

4. CREATING SPECIFIC CONTENT, FOR A SPECIFIC PERSON, AT A SPECIFIC TIME.

5. SPECIFIC CONTENT LANDING PAGES - EBOOKS - BLOGS

6. SPECIFIC PERSON INDIVIDUAL BUYER PERSONAS

7. SPECIFIC TIME WHAT STAGE IN BUYING CYCLE ARE THEY?

9. THERE IS NO SUCH THING AS RANDOM CONTENT.

10. WHAT DOES OPTIMIZED CONTENT LOOK LIKE?

11. MODCLOTH

12. URBANBOUND

13. HUBSPOT

14. CONTENT OPTIMIZATION DOESN’T LOOK LIKE...

15. DUO CONSULTING

16. CLOUDBAKERS

17. WHAT IS STANDING IN THE WAY OF YOU AND THE OPTIMIZED SITE OF YOUR DREAMS?

18. LET’S PLAY | CONTENT KINGDOM

19. HURDLE # 1 DO YOU HAVE THE RIGHT RESOURCES TO CREATE SPECIFIC CONTENT?

20.

21. HURDLE # 2 ARE YOU CREATING SPECIFIC CONTENT FOR SPECIFIC PEOPLE?

22.

23. HURDLE # 3 DO YOU HAVE SPECIFIC OFFERS AND PROMOTIONS?

24.

25. HURDLE # 4 DOES YOUR SITE HAVE CLEAR CALLS-TO-ACTION?

26.

27. HURDLE # 5 DO YOU HAVE A WORKFLOW?

28.

29. LET’S PLAY | CONTENT KINGDOM

30. OPTIMIZATION RELIES ON SPECIFICITY.

31. WHY IS IT IMPORTANT

32. PEOPLE PEOPLE WANT TO FEEL LIKEWANT TO PEOPLE. FEEL LIKE PEOPLE.

33. DON’T BE CREEPY.

34. USE YOUR INTEL TO CREATE THE BEST USER EXPERIENCE

35. HOW CAN INBOUND HELP

36. CREATING SPECIFIC CONTENT, FOR A SPECIFIC PERSON, AT A SPECIFIC TIME.

37. KEYWORDS

38. BLOG

39. CALLS TO ACTION

40. FORMS

41. LANDING PAGES

42. LANDING PAGES

43. Duo Consulting is a web development agency changing the way organizations market and communicate online. We believe in open | open book, open source, open minds. We’re focused on opening up opportunities for our clients through inbound marketing & enterprise social networks built on Drupal and Hubspot platforms.

44. CLOUDBAKERS SLIDE

45. @DUO How to Create a Content Optimized Website

@DUO : How to Create a Content Optimized Website

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