Delight me - How to satisfy and retain users

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In un mondo dove tutti si concentrano su due cose, acquisire quanti più lead possibili e convertirne più possibile in clienti, ho provato a portare una visione diversa. Come possiamo deliziare i nostri clienti? Se vogliamo veramente trattenerli (la famosa retention) dobbiamo coccolarli. La risposta è lì. In questa presentazione fatta durante la Growth Conference Europe ho suggerito 7 modi per coccolare i propri clienti.

delight me.
raffaele gaito
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

AWARENESS
ACQUISITION
ACTIVATION
REVENUE
RETENTION
REFERRAL
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

AWARENESS
ACQUISITION
ACTIVATION
REVENUE
RETENTION
REFERRAL
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

“sticazzi” approach.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

something different.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

AWARENESS
ACQUISITION
ACTIVATION
REVENUE
RETENTION
REFERRAL
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

how to satisfy users.
how to retain users.
how to delight users.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

7 ways to cuddle your users.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

1. use a personal touch
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

people interact with people.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

build relationships.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

customization is key.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

2. build a community
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

create safe places.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

always interact.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

don’t sell.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

3. over deliver
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

surprise them.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

beat the expectations.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

presents and giveaways.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

4. create useful content
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

valuable content.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

anticipate their needs.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

leverage UGC.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

5. customer care is key
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

don’t hide information.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

keep it human.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

respond promptly.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

6. build a culture
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

values instead of products.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

“ﬁght” for a cause.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

pick a side.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

7. listen to your customers
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

conduct customer interviews.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

monitoring and listening.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

always collect feedback.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

it’s about creating value ﬁrst,
then selling.
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

thank you.
raffaele gaito
Milan - June 3rd & 4th
GROWTH CONFERENCE EUROPE

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W.H.Bender Quote 61 -Influential restaurant and food service industry network...

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

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