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Startups & Answers - Tutto quello che non hai mai osato chiedere sulle startup

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Presentazione fatta il 17 Giugno 2016 presso l'Università di Salerno nel corso dell'evento "Keyfactors to succeed".

Premessa: la presentazione era impostata come un AMA (ask me anything) e gli studenti hanno inviato le domande prima dell'evento. Queste slide sono, quindi, le risposte alle domande ricevute.

Per saperne di più sul tema visita il mio blog: www.raffaelegaito.com

Published in: Business
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Startups & Answers - Tutto quello che non hai mai osato chiedere sulle startup

  1. 1. Startups & Answers Tu/o quello che non hai mai osato chiedere sulle Startup (che a me piaceva di più come ;tolo) Raffaele Gaito
  2. 2. Raffaele Gaito Imprenditore Digitale Blogger Public Speaker @duplikey raffaelegaito.com info@raffaelegaito.com
  3. 3. Premessa
  4. 4. Ma di preciso, cos’è una Startup? Domanda n. 1
  5. 5. Azz, iniziamo bene!
  6. 6. Una Startup è un’impresa che cresce velocemente, basata su un business model scalabile Risposta n. 1
  7. 7. Spesso ha “contenuto” innova=vo e necessita di capitali esterni Risposta n. 1
  8. 8. “Perché dovrei rischiare creando una Startup invece di provare a raggiungere l'apice della carriera in una grande azienda che difficilmente fallirà?” Domanda n. 2
  9. 9. Lo sapevo che arrivava ‘sta domanda. Sono foEuto!
  10. 10. Non devi! Risposta n. 2
  11. 11. Non tuZ sono pron; (o capaci) a fare Startup Risposta n. 2
  12. 12. Fare Startup non è la soluzione a tuZ i problemi Risposta n. 2
  13. 13. Fare Startup e lavorare in azienda sono esperienze diverse con i loro pro e contro Risposta n. 2
  14. 14. “Come rendersi conto di voler fare Startup e non essere dipendente di una grande azienda?” Domanda n. 3
  15. 15. Cavolo, forse avrei dovuto specificare che non ho la sfera magica
  16. 16. Valutare i pro e i contro di entrambe le esperienze Risposta n. 3
  17. 17. Confrontarsi con chi fa Startup e con chi lavora in azienda Risposta n. 3
  18. 18. Porsi un po’ di domande: Quante responsabilità sono pronto ad acce/are? Che opportunità sto cercando? Sono pronto ad acce/are il fallimento? Che ambiente di lavoro voglio? Quan; sacrifici sono disposto a fare? Cerco la stabilità economica veloce? e taaaaante altre Risposta n. 3
  19. 19. “Come posso capire che la mia idea avrà successo?” Domanda n. 4
  20. 20. Ok, avrei dovuto seriamente dire quella cosa della sfera magica
  21. 21. Non puoi! Risposta n. 4
  22. 22. Esistono simulazioni, test, esperimen; e poi esiste una cosa chiamata “sporcarsi le mani” Risposta n. 4
  23. 23. Non esiste un modo certo per sapere se avrai successo ma esistono diversi “indicatori” per capire se stai per fallire Risposta n. 4
  24. 24. Domanda n. 5 “Realis;camente, è possibile sopravvivere e guadagnare con la propria Startup? Da quando si inizia a guadagnare il necessario per sopravvivere?”
  25. 25. E mo so ca**i
  26. 26. Dipende! Risposta n. 5
  27. 27. Ci sono diversi fa/ori da tenere in considerazione Risposta n. 5
  28. 28. Si, realis;camente è possibile sopravvivere, anche in tempi molto brevi, ma non è il senso di fare Startup! Risposta n. 5
  29. 29. Domanda n. 6 “Quanto deve essere realmente innova;va l'idea alla base di una Startup per sperare di avere successo? Come capire se invece il semplice "ada/are" un’idea preesistente possa comunque portare al successo?”
  30. 30. Dai, questa è facile!
  31. 31. Una Startup non deve essere per forza innova;va Risposta n. 6
  32. 32. A volte anche “ada/are” una soluzione preesistente può essere innovazione Risposta n. 6
  33. 33. Esempi vari: Google, Facebook, Whatsapp, ecc. Risposta n. 6
  34. 34. Domanda n. 7 “Meglio fare Startup in Italia o all’estero?”
  35. 35. Ma chi me l’ha fa/o fare?!?!
  36. 36. Dipende! Risposta n. 7
  37. 37. Bisogna valutare mol; aspeZ: mercato, legislazione, cos;, lingua, disponibilità di capitali, ecc. Risposta n. 7
  38. 38. In alcuni se/ore una soluzione ibrida (ponte) è forse il miglior compromesso Risposta n. 7
  39. 39. Domanda n. 8 “Da cosa bisogna par;re?”
  40. 40. E che significa?!
  41. 41. Problem/Solu;on fit Risposta n. 8
  42. 42. La tua Startup che problema risolve? Risposta n. 8
  43. 43. “Innamora; del problema, non della soluzione” - Uri Levin, founder Waze Risposta n. 8
  44. 44. Domanda n. 9 “Una Startup può essere composta da una sola persona?”
  45. 45. Questa è un classico, baby
  46. 46. No! Risposta n. 9
  47. 47. Ok, sulla carta potrebbe, ma è fo/utamente difficile Risposta n. 9
  48. 48. Domanda n. 10 “Per ora siamo solo in due e vorrei capire dove poter cercare almeno un'altra persona con skill diverse dalle nostre (un programmatore) o se si può ovviare al problema con un freelance”
  49. 49. Se esis;, ; prego, mandami dei programmatori
  50. 50. È importante avere le figure chiave come componen; del team iniziale Risposta n. 10
  51. 51. Sfru/are opportunità online (si; web dedica;, gruppi Facebook, ecc)… Risposta n. 10
  52. 52. …senza dimen;care l’importanza dell’off-line (Startup Weekend, even;, workshop, università, ecc.) Risposta n. 10
  53. 53. Domanda n. 11 “Per iniziare una Startup ho bisogno di un gruzzole/o iniziale? Se sì, di quanto si parla?”
  54. 54. Show me the money
  55. 55. L’inves;mento è un momento importante nella vita di una Startup, ma non fondamentale Risposta n. 11
  56. 56. La cifra necessaria dipende dallo stadio nel quale si trova la Starutp Risposta n. 11
  57. 57. Alcuni esempi: Pre-seed = 20 - 70k Seed = 100 - 300k Round A = 500k - 2M e così via… Risposta n. 11
  58. 58. Domanda n. 12 “Quale è la differenza tra acceleratore e incubatore? In quale stage della mia idea, uno è meglio dell’altro?”
  59. 59. Mo faccio incazzare qualcuno
  60. 60. I due termini sempre più spesso sono usa; in modo intercambiabile, ma la differenza c’è Risposta n. 12
  61. 61. Semplificando molto: Incubatore = sviluppo dell’idea Acceleratore = crescita della startup Risposta n. 12
  62. 62. Con;nuando a semplificare: Incubatore = Startup early-stage Acceleratore = Startup con un po’ di trazione Risposta n. 12
  63. 63. Domanda n. 13 “Il mio dubbio principale è… i soldi dove sono?”
  64. 64. Cercali bene, mi raccomando
  65. 65. Gli inves;men; possono arrivare da diversi a/ori Risposta n. 13
  66. 66. Qualche esempio: FFF Incubatori/Acceleratori Angel investors Venture Capital Risposta n. 13
  67. 67. Domanda n. 14 “Quanto sono importan; i tempi d’inves;mento?”
  68. 68. Chi è stato?! Voglio sapere chi è stato!!
  69. 69. Sono fondamentali e, infaZ, è un fa/ore importante da tenere in considerazione Risposta n. 14
  70. 70. Una Startup può morire, se i tempi sono troppo lunghi Risposta n. 14
  71. 71. Domanda n. 15 “Come individuare il campo di applicazione?”
  72. 72. C’è qualcosa che non va… in questa domanda
  73. 73. La prima cosa da individuare è un problema/bisogno Risposta n. 15
  74. 74. Dovres; chieder; “Che problema risolve la mia Startup?” Risposta n. 15
  75. 75. Domanda n. 16 “Le cara/eris;che del prodo/o. Se già esiste e si offre, come si può creare una Startup innova;va avendo già un prodo/o?”
  76. 76. Forse è meglio ripetere cos’è una Startup
  77. 77. Non tu/e le nuove aziende sono Startup Risposta n. 16
  78. 78. L’essere innova;va è una cara/eris;ca importante, ma non fondamentale Risposta n. 16
  79. 79. Domanda n. 17 “Quando e perché è il momento di coinvolgere società di servizi in outsourcing?”
  80. 80. Della serie “fare Startup col culo degli altri”
  81. 81. Il team deve essere coinvolto nello sviluppo iniziale Risposta n. 17
  82. 82. Ha senso dare task in outsourcing se sono aspeZ non lega; al “core business” e quando la Startup è matura Risposta n. 17
  83. 83. Domanda n. 18 “Consigli su come affermarsi in un mercato popolato da numerosi compe;tor?”
  84. 84. Yeaaaaaaaah, questa mi piace
  85. 85. Dis;ngui; Risposta n. 18
  86. 86. Sii migliore Risposta n. 18
  87. 87. Due conceZ importan;: Compe;;ve Advantages - Verso i tuoi compe;tor Unique Selling Points - Verso i tuoi clien; Risposta n. 18
  88. 88. Domanda n. 19 “La maggior parte delle Startup che nascono poco dopo falliscono miseramente. In America solo il 20% delle StartUp ha un prosieguo, perché accade ciò?”
  89. 89. Ma io qui manco ci volevo venire
  90. 90. Il fallimento è un aspe/o naturale del fare Startup Risposta n. 19
  91. 91. “Fail fast” = bruciare meno soldi Risposta n. 19
  92. 92. Le cause possono essere molte: Mancanza di capitali Arrivo di un grosso compe;tor Team non all’altezza Ritardo nello sviluppo e taaaaaante altre Risposta n. 19
  93. 93. Product/Market fit Risposta n. 19
  94. 94. Domanda n. 20 “Su quale campo ci si deve concentrare maggiormente per avere una Startup di successo?”
  95. 95. Ancora con ‘sto “campo”?!
  96. 96. “Make stuff people want” - Paul Graham, founder di Y-Combinator Risposta n. 20
  97. 97. Domanda n. 21 “Ma come faccio a diventare miliardario?”
  98. 98. Mi starà prendendo per il culo?
  99. 99. Fai una exit! Risposta n. 21
  100. 100. Domanda n. 22 “Ma sei veramente Batman?”
  101. 101. Ok, respira. E. Non. Far;. Sgamare.
  102. 102. Io non dico di essere Batman, dico solo che nessuno ha mai visto me e Batman nello stesso posto, contemporaneamente Risposta n. 22
  103. 103. Domanda n. 23 “Nulla in par;colare”
  104. 104. Ok amico, hai vinto tu!
  105. 105. Ok amico, hai vinto tu! Risposta n. 23
  106. 106. Fine N.B. Nessun animale è stato maltra/ato nella realizzazione di questa presentazione.
  107. 107. Raffaele Gaito Imprenditore Digitale Blogger Public Speaker @duplikey raffaelegaito.com info@raffaelegaito.com

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