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yourDIGITAL - Digital Transformation Manager

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yourDIGITAL è un gruppo di Digital Transformation Manager.

In questa presentazione rispondo alle domande: cosa è la Digital Transformation? Perché ci definiamo manager? Quali servizi offriamo? Con quali modalità affianchiamo gli imprenditori?

Per saperne di più sul tema visita il mio blog: www.raffaelegaito.com

Published in: Business
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yourDIGITAL - Digital Transformation Manager

  1. 1. yourDIGITAL Un approccio dirompente al Digitale, nella tua azienda Raffaele Gaito
  2. 2. CHI SONO RAFFAELE GAITO Partner yourDIGITAL raffaelegaito.com yourdigital.it r.gaito@yourdigital.it
  3. 3. Cosa è yourDIGITAL?
  4. 4. Una società di professionisB del Digitale (Digital TransformaBon Manager)
  5. 5. Cosa significa “Digital TransformaBon”?
  6. 6. Valeva 5 Miliardi di dollari nel 2002 È fallita nel 2012
  7. 7. Cosa è successo?
  8. 8. 150.000 dipendenB negli anni ’90 BancaroTa nel 2013
  9. 9. Cosa è successo?
  10. 10. Ogni azione valeva 133$ nel 2007 Oggi vale 7,50$
  11. 11. Cosa è successo?
  12. 12. E la lista conBnua…
  13. 13. “La nostra incapacità di predirre il futuro non lo rende meno inevitabile!” Mike Rauz
  14. 14. La Digital TransformaBon è un insieme di cambiamenB prevalentemente tecnologici, culturali, organizzaBvi e manageriali con l’obie^vo di sfruTare gli strumenB digitali per migliorare il business di tuTa l’azienda
  15. 15. 1. È una trasformazione orizzontale. Non verBcale.
  16. 16. 2. La componente umana è importante. Più di quella tecnologica.
  17. 17. 3. L’esperienza dell’utente deve essere al centro. Di tuTo.
  18. 18. Perché “Manager”?
  19. 19. “La Digital TransformaBon non deve essere un obie^vo finale, ma un processo conBnuo.” Brian Solis
  20. 20. Non siamo un’agenzia
  21. 21. Non siamo consulenB
  22. 22. Siamo “Temporary Manager”
  23. 23. NaBvi digitali
  24. 24. 10+ anni di esperienza
  25. 25. Teoria & PraBca
  26. 26. Come lavoriamo
  27. 27. Full immersion
  28. 28. Formazione
  29. 29. Manager in service
  30. 30. Sparring partner
  31. 31. Quali servizi offriamo
  32. 32. Digitale Per “uso interno” Per “uso esterno”
  33. 33. Uso interno?
  34. 34. Processi Performance Organizzazione Business model Comunicazione Condivisione DaB AutomaBon
  35. 35. Uso esterno?
  36. 36. MarkeBng Acquisizione utenB Funnel Customer development Design Growth hacking Customer service Customer experience
  37. 37. Con chi abbiamo lavorato
  38. 38. Perché lavorare con noi
  39. 39. 1. Esperienza
  40. 40. 2. Flessibilità
  41. 41. 3. Personalizzazione
  42. 42. 4. Formazione
  43. 43. Conclusione
  44. 44. “Quando soffia il vento del cambiamento alcuni costruiscono muri, altri mulini a vento” Proverbio Cinese
  45. 45. DOMANDE? RAFFAELE GAITO Partner yourDIGITAL raffaelegaito.com yourdigital.it r.gaito@yourdigital.it

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