All marketing aspects including financial and HR policies are explained elaborately . Subsidiaries, value system , competitors. A comparison study among TCS INFOSYS and Wipro is given Briefly.

1. Presented By:- Durgadatta Dash.
Roll No:- 22073
Section :- TPS- B

2. Infosys Address
Head Quarter
No. 44, Hosur Road,
Electronics City,
Bangalore
Karnataka
560100
Register office
Karvy Computershare Private Ltd. Plot
No.17-24,
Vittalrao Nagar,
Madhapur Hyderabad - 500081
Andhra Pradesh

3. Global presence
Branch
offices(India)
New Delhi
Mumbai
Pune
Bhubaneswar
Hyderabad
Mysore
Chandigarh
Chennai
Kerela
Overseas Office
California
USA
Germany
Canada
France
Hong Kong
Sweden
Singapore
Switzerland
Japan
New York
Ontario
Finland
Airland
UK
UAE
Marititious
Norway
Rusia
Spain

4. The Headquarters of Infosys is located in Bengaluru

5. Pune Campus Thiruvananthapuram Campus

6. Nature of Business And Business Segment
Type:- Public
Industry:- IT services & consulting
Year of Incorporation :- 1981

7. The Idea
The idea was born On July 2, 1981, Infosys Consultants Pvt. Ltd. The starting
capital was $250 which was borrowed from Mrs. Murthy.
Founders
• N. R. Narayana Murthy
• Nandan Nilekani
• N. S. Raghavan
• S Gopalakrishnan
• S D Shibulal
• K Dinesh
• Ashok Arora

8. History of Infosys
1981
• Infosys is established by N. R. Narayana Murthy and six engineers in Pune, India, with
an initial capital of US$ 250
• Signs up its first client, Data Basics Corporation, in New York
1983
• Relocates corporate headquarters to Bangalore
1987
• Opens first international office in Boston, US
1993
• Introduces Employee Stock Options (ESOP) program
• Acquires ISO 9001/Tick IT certification
• Goes public
1996
• The Infosys Foundation is established
1998
• Starts Enterprise Solutions (packaged applications) practice

9. 1999
• Touches revenues of US$ 100 million. Listed on NASDAQ
• Infosys becomes the 21st company in the world to achieve a CMM Level 5 certification
2006
• Infosys celebrates 25 years. Revenues cross US$ 2 billion. Employees grow to
50,000+
• N. R. Narayana Murthy retires from the services of the company on turning 60.
The Board of Directors appoints him as an Additional Director. He continues as
Chairman and Chief Mentor of Infosys
2009
• Infosys selected as a member of The Global Dow
• Employee strength grows to over 100,000
2011
• N. R. Narayana Murthy hands over chairmanship to K.V. Kamath
• Infosys crosses US$ 6 billion revenue mark, employee strength grows to over
130,000
Contd.

10. Contd.
2012
• Listed on the NYSE market
• Infosys acquires Lodestone Holding AG, a leading management consultancy
based in Switzerland
• Forbes ranks Infosys among the world's most innovative companies
• Infosys among top 25 performers in Caring for Climate Initiative
• Infosys crosses the US$ 7 billion revenue mark
2013
• Infosys Board appoints N. R. Narayana Murthy as Executive Chairman of the
Board
• Infosys begins trading on NYSE Euronext London and Paris markets
• Infosys Edge™ wins the NASSCOM Business Innovation Award for 2013
• Infosys presented with „2013 Environmental Tracking Carbon Ranking
Leader‟ award

11. • Vision
"To be a globally respected corporation that provides best-of-breed business
solutions, leveraging technology, delivered by best-in-class people.”
• Mission
"To achieve our objectives in an environment of fairness, honesty, and
courtesy towards our clients, employees, vendors and society at large."
Vision and Mission

12. Key People
N. R. Narayana Murthy
(Executive Chairman)
S. Gopalakrishnan
(Executive Vice Chairman,
former Co-Chairman)
S. D. Shibulal
(CEO& MD)

13. • Infosys is listed in BSE , NSE and NYSE
Stock exchange listing details of Infosys
BSE : 500209
NSE : INFY
NYSE : INFY

14.  BSE : Rs. 3245.60 (59.15 increase)
 NSE : Rs. 3244.30 (58.50 increase )
 FACE VALUE : Rs. 5.00
 CURRENT MARKET CAPITAL : Rs.209,343.54 (in cr.)
Share Price Information

15. Shareholding Pattern
Individuals / Hindu
Undivided Families, 18.9
Mutual Funds / UTI, 6.52
Financial Institutions /
Banks, 0.04
Insurance Companies, 11.65
Foreign Institutional
Investors, 48.21
Bodies Corporate , 0.57
others, 12.21
NRI s/ OCB s, 1.17Trusts, 0.73

16. Services that Infosys Provide
• Application Development and maintenance
• Corporate performance management
• Enterprise quality services
• Infrastructure services
• Packaged application services
• Product engineering
• Systems Integration

17. Industries Infosys Serve
Aerospace & defense
Automotive
Banking
Communication
Consumer goods
Manufacturing
Energy
Healthcare
Insurance
Life Sciences
Media &Entertainment
Resources
Retail
Transportation
Utilities
High technology
Hospitality

18. FINACLE : The Only Product
About FINACLE
Infosys Finacle partners with banks to „simplify‟ banking and arms them
with accelerated innovation to build tomorrow‟s bank, today. Today
FINACLE is the choice of 183 clients across 84 countries and serves 14
percent of the world‟s banked population. The solutions address the core
banking, e-banking, mobile banking
, CRM, payments, treasury, origination, liquidity management, wealth
management, requirements of retail, corporate and universal banks
worldwide. The solution‟s componentized structure and enterprise-class
capabilities help banks enhance the quickness and efficiency of their
operations significantly as well as improve customer experience across
channels

19. Features of FINACLE
 Universal banking solution from Infosys.
 Empowers banks to transform their business .
 Architected out of years of experience with global banks and
offers several powerful and differentiating features .
 One of the most comprehensive, flexible and scalable
solutions in its class .

20. FINACLE Advantage
1. Business Quickness
2. CRM and Alert Enabled
3. Global Deployment Capability
Multiple currency, time zones and languages
4. Proven solution minimized risk
100% success, rapid, smooth successful arrangements
5. Integrated multi-channel framework
Banks can offer their solutions through multiple channels

21. GLOBAL DELIVERY MODEL : THE CORNER STONE OF MARKETING
STRATEGY
Infosys pioneered the Global Delivery Model (GDM) to ensure the distribution of application and
business process lifecycle activities and resources, while ensuring their integration. The key
drivers of our Global Delivery Model are:
 Process
The strong process-orientation allows us to deliver solutions from multiple locations.
 Quality
We deliver world-class solutions by maintaining quality across processes, interfaces
and outputs, in management, core and support processes.
 Tools
We monitor large and complex projects through a combination of indigenous tools.
 Knowledge management
Our Knowledge Management Services help you assess your needs, evaluate
technologies and recommend solutions.
 Program Management
Our project management processes address key aspects across the project life cycle.

22. Brief About GDM
• Introduced in 1980s
• Most important strategic initiative
• To accelerate schedule
• High time and cost predictability
• Led to rise of offshore global outsourcing
• It refers to philosophy of breaking work into logical components and assigning it geo-
locationally so as to create maximum value.
• Cost reduction is the most important gain of GDM

23. Advantages to Clients
• Assurance of the best product quality, which cuts down costs
of fixing defects, maintenance and hence, the TCO (Total
Cost Ownership)
• Advantages coming out of the continuous
improvements, which keep improving all the key
parameters.

24. Eras of Strategy
 Strategy – Pre 1992 Era
Onsite focus , Few Large Customers, Indirect Sales
 Strategy past 1992 till 1999
• Global benchmarking
• Global delivery model
• Employee retention
• Investment in sales and marketing
• Becoming a company of choice for investors, customers and employees

25. Eras of Strategy Contd.
Strategy Since 1999
1. Accessible business
2. Value added services
3. Business solution services
4. End-to-end capabilities
• Consulting
• IT services
• Business Process management
5. Modular Global Sourcing
6. Large development centers (India, China)

26. Building The Brand
• Aggressive marketing and branding strategy
• Coherent campaigns using multiple channels, including
events, PR activities and direct marketing .
• Creating positive perceptions with clients, industry
associations, media and policymakers .
• Well-recognized brand .

27. Coherent Market Strategy
• Range of investment in infrastructure, HR ,technology and networking
• Increase in client penetration rate
• Helped in attracting best talent
Investing in Expertise
• Business innovation in GDM coupled with technology and industry
expertise in various fields .
• Disruptive model has enabled Infosys to offer distinctly superior services .
• Facilitated acquiring new clients .

28. Delivering local Business Value
• Customizing services and solutions to suit client needs
• Understanding client-specific needs and value proposition
• Example: Creation of specific services around regulatory
compliance

29. Subsidiaries
1. Infosys Technologies (Australia) Pty. Limited
2. Infosys BPO Limited
3. Infosys Tecnologia do Brasil Ltda
4. Infosys Technologies (China) Co. Limited
5. Infosys Technologies (Shanghai) Co. Limited
6. Infosys Public Services Inc. (US Based)

30. Financial Statements of Infosys
3253.43
5241.73
6897
11162
13490
17809
22036
24501
29757
36059
3253.43
5241.73
6897
11162
13490
17809
22036
24501
29757
36059
0
5000
10000
15000
20000
25000
30000
35000
40000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Asset Liability details
Assets (in cr.) Liabilities (in cr.)

31. Net income , expense and profits (in Cr.)
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Income Expenses and profit Details
Income (in cr.) Expenses (in Cr.) Profit (in Cr)

32. SWOT Analysis
Strength:
1. A well established leader among Indian IT companies. Infosys has built a solid image by
delivering quality services and innovation.
2. Well defined service portfolio: In last one decade it was able to build solid capability
including matured processes and team in all the key vertical including Retail, Oil and Gas
etc.
3. Scale: It has 1, 56,688 full time employees, strong presence in India and number of delivery
center across globe.
4. Focus on Innovation: Infosys has dedicated about $100M to support innovative ideas
coming from Mobility, cloud and Big data.
5. Less Risky: Good cash in hand, over $4B and absolutely no debt. It will help make further
strategic acquisition in Europe and elsewhere.
6. Strong Relationship with Clients: Almost 98% of its business comes from existing
customers. It has total 798 active clients and out of which 12 are $100M+.

33. Weakness:
1. Leadership: So far D. Shibulal is not able to meet investor‟s expectations. He became CEO
of Infosys on 3pth April 2011 and since then margin and growth has suffered. Other India
offshore players such as TCS, HCL continue to do well.
2. Declining Growth and Margin: Gross margin (FY13) has declined to 37% from
41%.Company recently has withdrawn EPS guidance and expect to grow about 6% to10%.
Below then Industry growth published by Nasscom.
3. Pricing Pressure: In order to generate growth, Infosys has indicated that it may go down in
pricing that may not a good sign as it will further impact margin. On an annual basis pricing
is down by 3%.
4. Lower utilization: In services business, a lower utilization is big threat and causes a good
amount of pressure on business development team. Infosys has delivered a lower utilization
and it appears that management is comfortable about it.

34. Opportunity :
1. Emerging Technology: Emerging Technology such as Cloud, Big data are going to get
bigger and Infosys has taken concrete steps to take advantage of that.
2. Significant opportunity in Product and platform segment: Total booking is about
$685MN, and grew by 12.4%
3. Strategic Acquisition: Infosys will continue to acquire firms which can add to its top
line. Growth from Innovation: Infosys is betting high on Innovation, already committed
$100M to further support this initiative.
Threat :
1. Global economy: Although US economy looks like going to recover soon, however Europe is
still not able to catch up.
2. Vendor Consolidation and High Competition: Now most of the big clients want to
consolidate its number of vendors and competitors such as Cognizant, Accenture are
able to offers/showcase well differentiated offering and strategies to clients and that
may result in reduced project budget for Infosys.

35. PEST AnalysisPolitical Economic
• Political stability
• Government owned companies and PSUs
have decided to give more IT projects to
Indian IT companies.
• Terrorist attack or war.
• Global IT spending (demand)
• Domestic IT Spending
(Demand)
• Currency Fluctuation
• Real Estate Prices
TechnologicalSocial
• Language spoken: English
• Education: A number of technical
institutes and universities over the
country offer IT education.
• Working age population
• Telephony
• Internet Backbone
• New IT Technologies like
SOA, Web 2.0, High-definition
content, grid computing, etc

36. INFOSYS BCG MATRIX - USA

37. INFOSYS BCG MATRIX - INDIA

38. Value System – C - Life
1.Customer Delight:
A commitment to surpassing customer expectations.
2. Leadership by Example:
A commitment to set standards in business and transactions and be an exemplar for the
industry and teams.
3. Integrity and Transparency:
A commitment to be ethical, sincere and open in all dealings.
4. Fairness:
A commitment to be objective and transaction-oriented, thereby earning trust and respect.
5. Pursuit of Excellence:
A commitment to strive relentlessly, to constantly improve themselves, their teams, their
services and products so as to become the best.

39. Major competitors

40. Comparative Analysis of Infosys, TCS and WIPRO
• TATA Consultancy Services
• TCS is the grandfather
• Unlisted till 2004, cared little about publicity and concentrated on customers
• Grabbed customers and created relationships
• Big in size and low on prices
• Now it has become choosy and fussy
• Stable and trustworthy
• Great expertise, lot to offer and low price.

41. Wipro
• Originally into hardware and then into software
• From 1999, PR, analyst relations and website became important
• Less focus on branding and more on sales
• In 2001, the need for brand was realized
• “Applying Thought”
• Driven by technological evolution and R&D

42. Infosys
• “New kid on the block” – Mr. Murthy
• Need to be different to compete with MNC
• Hiring smart people to sell in EU and US markets
• Listing on NASDAQ partially to instill confidence in customers
• Partnerships with educational institutes like Wharton
• Focus more on PR and communication for visibility

43. The Future
Global Sourcing
• Global sourcing strategy is aligned with business strategy
• Enhancing operational efficiency and delivering value added services
• Structuring processes and services into modules thus leading to enhanced flexibility and
productivity .
Enterprise Solutions
• Aggressive focus on ERP solutions like SAP and Oracle
• Planning to increase focus on Service Oriented Architecture (SOA)
• This is expected to bolster its business in enterprise solutions market

44. Strategies for future
• Focus on emerging business trends and pervasive technologies
• Leverage existing client base to increase demand
• Promote US-India success when pursuing new clients
• Strengthen presence in North America and EU while gaining foothold in
China
• Broaden strategic alliances with best-in-class providers with complementary
skill sets
• Expand into high-end consulting

45. HR Policies
• A shared Responsibility : Each employee has a distinct
responsibility in dealing with people be it as a leader of a team or as a
peer.
• Dealing with People
• Overtime compensation
• Performance evaluations and salary increases
• Equal Employment Opportunity policies

46. Awards
• Infosys has been identified as one of the Top 25 performers in Caring for Climate
initiative by UN Global Compact and UN Environment Program.
• Infosys is ranked No.1 among the best managed companies in Asia Pacific in the annual
Euromoney Best Managed Companies in Asia survey 2013.
• Infosys has been voted India‟s Most Admired Company in The Wall Street Journal Asia 200
survey every year since 2000.
• Infosys has been recognized as a top performing global partner by consumer goods company
Procter & Gamble (P&G).
• Infosys has received the Oracle Excellence Award for Specialized Partner of the Year –
North America in both „Financial Management‟ and „Human Capital Management‟
categories at Oracle OpenWorld 2012.
• Infosys Engineering Services team has been declared the winner in the area of engineering
design at the 2013 Simulating Reality Contest organized by MSC Software, a worldwide
leader in multidiscipline simulation.
And many more …..

47. Corporate Social Responsibility
At Infosys, the distribution of wealth is as important as its legal and ethical
creation. A strong sense of social responsibility is therefore an integral part of its
value system.
Infosys Foundation
• Infosys is committed to contribute the society and established
the Infosys Foundation in 1996 as a not-for-profit trust to support our
social initiatives.
• The Foundation supports programs and organizations devoted to the
cause of the destitute, the rural poor, the mentally challenged, and the
economically disadvantaged sections of the society.
• The Foundation also helps preserve certain cultural forms and dying
arts of India.

48. CSR Activities Contd.
Community service:
Through our Computers @ Classrooms initiative launched in January 1999, we
donated 2,567 computers to various institutions across India. Additionally, we have
applied to the relevant authorities for permission to donate computers to
educational institutions on an ongoing basis in the future. Microsoft Corporation
continues to participate in this initiative by donating relevant software. We would
like to place on record our appreciation for their continued support.
Social commitment in education:
Infosys' Education & Research group has the pride of anchoring the Infosys
Extension Program (IEP), which consists of the Infosys Fellowship Program, Rural
Reach program, Catch Them Young and Train the Trainer.