Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.

1. HubSpot
Inbound Marketing Software
for Franchisors

2. #
Inbound
Marketing
&
HubSpot

3. The way prospects discover &
research products has changed
44% of direct mail is never opened
86% skip TV commercials
91% unsubscribe from emails
200million say “Do Not Call”

4. It’s time to transform your
marketing into something people
LOVE
Your
Get Found Online:
Create valuable website
pages, blog articles and
social media messages
optimized to drive
qualified leads to
your site.

5. Understand Your
Franchise Prospects:
Personalize your
marketing through a
deep understanding of
their needs to pull leads
through your sales
funnel faster.
It’s time to transform your
marketing into something people
LOVE
Get Found Online:
Create valuable website
pages, blog articles and
social media messages
optimized to drive
qualified leads to
your site.

6. Context allows you to marry the
buyer to the right content at the
right time
does an exceptional job at this with its recommendation engine. . .
Brian Halligan
HubSpot CEO
Dharmesh Shah
HubSpot CTO

7. Context allows you to marry the
buyer to the right content at the
right time
Your Prospects
. . . and now you can too with
Optimized site pages, blog articles, landing
pages, and social media messages
Robust reporting and analytics to make data-
driven decisions
Automated marketing emails and triggered
workflows
Personalized, beautiful email marketing
messages
Dynamic content that displays based on
interests, contact information or buying stage
Powerful list segmentation to target your
prospects

8. A brief history on HubSpot
3 48
317
1,150
3,855
5,961
10,000+
2006 2007 2008 2009 2010 2011 2012
Number of
HubSpot
Customers
$32million in funding
Acquires
Named #2 Fastest Growing
Software Company
HubSpot
founded

9. # Software
Overview

10. Keywords App
Discover which keywords will bring the best organic traffic to your site and
analyze your paid search campaigns.
• Track which
keywords drive
the best visitors &
leads
• View difficulty,
current rank and
search volume
• Get
recommendations
for low-hanging
fruit
• Compare your
rankings to
competitors

11. Page Performance App
View recommendations in key SEO areas for optimizing your pages and
generating quality inbound links.
• See detailed SEO
reports for each of
your pages
• Receive specific
recommendations
for improving your
pages
• View metrics on
views ranked
keywords,
inbound links,
clicks, and social
media

12. Blogging App
Create long-lasting marketing assets by publishing blog articles optimized to
get found and generate leads.
• Create content to
develop your
thought leadership
and get found
online
• View detailed
recommendations
for improving your
content as you
type
• Automatically
publish to your
social media
accounts

13. Call To Action App
Build professional CTAs in minutes to convert your visitors into leads, complete
with A/B testing.
• Build CTAs or
upload your own
custom images
• Display CTAs on
your pages, blog
posts and emails
• A/B test and track
results
• Display Smart
CTAs based on
contact properties
HubSpot Professional
OnlyHubSpot Enterprise Only

14. Landing Pages App
Capture inbound leads through your website with landing pages that are easy
to customize, A/B test, and track.
• Build optimized
landing pages in
minutes without a
developer
• Choose from
multiple templates
• View detailed
conversion
analytics
• Integrate with
your CTAs,
contacts and
social media
accounts easily
• A/B test and track
results
HubSpot Enterprise Only

15. Website Management App
Take control of your website with HubSpot's integrated website management
solution.
• Build optimized
pages for your
site without a
developer
• Edit pages easily
with our
WYSIWYG editor
• Choose from
multiple templates
• Integrate with
your CTAs,
contacts and
social media
accounts easily
*Website Management is required with HubSpot Basi

16. Contacts Database App
Manage all of your contacts and leads in one, centralized database complete
with robust profiles containing website, email, and social media history.
• View detailed
information on
your leads,
including
engagement
history
• Integrate this data
with your existing
CRM
• Create custom
lead scoring
• Receive lead
re-visit notification
HubSpot Professional
OnlyHubSpot Enterprise Only

17. List Management App
Target your leads by segmenting based on information they’ve given you and
how they’ve engaged with you for truly personalized marketing.
• Segment your
leads based on
contact and
engagement
information
• Create static and
dynamic lists
• Use your lists
across HubSpot
apps
• Choose which
leads get synced
to Salesforce
HubSpot Professional
OnlyHubSpot Enterprise Only

18. Email Marketing App
Send personalized, beautiful emails that your prospects will look forward to
receiving and measure which messages are most effective.
• Personalize your
message, sender,
and subject lines
• View detailed
email engagement
analytics by
individual contact
• Choose from a
variety of pre-
tested templates
• Optimize your
content for search
engines and
social media
sharing

19. Workflows Automation App
Trigger email messages and activities within your contact records, CRM or
other 3rd party software to automate your marketing strategies.
• Trigger emails,
actions in your
Contacts
database &
webhooks
• Create custom
lead scoring
• Move leads easily
to different
workflows and
lists
• View detailed
engagement data
HubSpot Professional
OnlyHubSpot Enterprise Only

20. Prospects App
Identify which companies are visiting your site, what they’re viewing and how
frequently even before they fill out a form.
• Drill-down into
specific content,
people and
timeline reports
• Receive daily
notifications on
prospects visiting
your site to share
with your team
• Create filters to
see just the
companies you
want

21. Marketing Dashboard App
See a snapshot of your marketing performance for your key metrics over time
and receive important HubSpot notifications.
• Compare this
month’s progress
on key metrics to
last month, 3-
month average or
this month last
year
• Get helpful
recommendations
for improving your
marketing
• Access your
HubSpot apps
and marketplace

22. Sources App
Analyze which of your marketing activities are driving the highest ROI in terms
of visits, leads, and customers.
• Track how your
marketing is
performing in
terms of visitors,
leads &
customers
• Measure the ROI
of your marketing
campaigns
• Drill into detailed
reports on your
performance
• Compare the
effectiveness of
your marketing
channels

23. Conversion Assists App
Understand which content on your site is most effective for helping visitors
become leads and customers.
• View which pages
are influential in
driving lead and
customer
conversions
• Filter to see your
website pages,
blog posts or
landing pages
• Learn what
content to use to
nurture your
prospects through
the sales funnel

24. Event Analytics App
Track visitor activity on specific events on your site with detailed reports on
visitor history and progression.
• Create custom
events to track
activities on and
off your site
• Integrate with
your 3rd party
sites like Twitter
and ZenDesk
• View Lifecycle
reports to see first
touch, last touch
and assists
reports for your
events
HubSpot Enterprise Only

25. Competitor Analysis App
Compare how your marketing performance stacks up to your competitors’ on
key metrics over time.
• Add up to 10
competitors to
track and
compare
• View detailed
Marketing Grader
reports to
measure your
marketing
• Track your
progress over
time across key
metrics
• Drill-down into
what’s causing
fluctuations in
marketing
performance

26. 3rd Party Integrations
Maximize the power of HubSpot through integrating it with your existing 3rd
party systems.
• Integrate HubSpot
your systems
using our
HubSpot APIs
• Get sample code
for different
development
languages
• Access our
developer
documentation
library, forums,
and blog to get
the help you need
. . . plus many, many more.

27. HubSpot App Marketplace
Download and install 3rd party apps to make HubSpot even more powerful and
make your marketing even easier.
• View over 60 apps
• Use apps to help
you with content
creation, call
tracing, live chat,
social media,
SEO and more.
• Suggest new
apps for our
partners to build

28. HubSpot Services Marketplace
Find HubSpot-certified partners to help you with content creation, design, social
media, and integrations.
• View over 100
HubSpot Certified
Partners
• See ratings,
reviews and
samples for each
provider
• Get as little or as
much help as you
need with different
aspects of
inbound marketing

29. HubSpot Training & Consulting
Access to Market Loyal’s Franchise focused Inbound Marketing Consulting
Services.
Call (407) 583-2504 or email sales@marketloyal.com