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Digital transformation Actemium

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The slides from the workshop for Actemium in Tilques, France, September 9, 2016

Published in: Business
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Digital transformation Actemium

  1. 1. M A S T E R I N G D i g i t a l Transformation
  2. 2. Hi, I’m Jo Caudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron jo@duvalunion.com We are business consultants for a digital world. Our mission is to help organization transform.
  3. 3. Are you an active social media user? Do you embrace new technology? Do you get your kicks from new business models? Who Are You?
  4. 4. Sold in 40 countries!
  5. 5. Expect a smack in the face… Digital Disruption is real
  6. 6. What is your
  7. 7. 100.000jobs in banking got lost in 2015, because of digital disruption (Antony Jenkins, the former CEO of Barclays)
  8. 8. What do These 4 have in common?
  9. 9. You have a C H O I C E Disruption Modeling Transformation
  10. 10. You have a C H O I C E Disruption Modeling Transformation Fear Insight Direction
  11. 11. 1995+ Music Photography Video Rental … 2005+ Print Media TV Travel HR … 2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance … 2025 All Safe havens will be subject to digital disruption … WAVES OF Disruption
  12. 12. What can we learn?
  13. 13. What can we learn?
  14. 14. Digital Disruption is a story of… %
  15. 15. This is NOT our story YOU THEM We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA!
  16. 16. YOU We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA! THEM But your app sucks I want experience Uhh..ok Cheaper AND better Hey this solves my problem! I don’t want to wait a week NEW This IS our story
  17. 17. The Tipping Point YOU THEM
  18. 18. THE IMPACT OF D I G I T A L
  19. 19. DIGITAL CHANGES Business models
  20. 20. ONE TIME Purchase MONTHLY Subscription @jcaudron NEW BUSINESS MODELS
  21. 21. @jcaudron NEW BUSINESS MODELS
  22. 22. @jcaudron NEW BUSINESS MODELS
  23. 23. @dadovanpeteghem NEW BUSINESS MODELS
  24. 24. THE ON-DEMAND ECONOMY @jcaudron NEW BUSINESS MODELS
  25. 25. @jcaudron NEW BUSINESS MODELS
  26. 26. @jcaudron NEW BUSINESS MODELS
  27. 27. @jcaudron NEW BUSINESS MODELS
  28. 28. THE ON-DEMAND ECONOMY @jcaudron ECO-SYSTEMS @jcaudron NEW BUSINESS MODELS
  29. 29. NEW BUSINESS MODELS
  30. 30. NEW BUSINESS MODELS
  31. 31. DIGITAL CHANGES Organizations @jcaudron
  32. 32. FACTORY 4.0 @jcaudron NEW ORGANIZATIONS
  33. 33. My supplies will run out in 8 hours, I place an order with the supplier. I am free on Saturday! I have had downtime, I will have to work on Saturday to finish my order. @jcaudron Already booked you ;-)
  34. 34. PEOPLE > TECHNOLOGY Digital Transformation NEW ORGANIZATIONS
  35. 35. The New way of Working @jcaudron NEW ORGANIZATIONS
  36. 36. @jcaudron Reverse Mentorship NEW ORGANIZATIONS
  37. 37. @jcaudron Reverse Mentorship Senior Junior Years of experience Industry knowledge Business insights Online business models Social media insights Online behaviour insights Digital first mindset
  38. 38. Start measuring digital expertise in every new job interview you organize. Whatever the vacancy is about. @jcaudron NEW ORGANIZATIONS
  39. 39. of the total workforce will be freelancer based by 2017 45% Ardent Partners report 2015@jcaudron NEW ORGANIZATIONS
  40. 40. DIGITAL CHANGES Products & Services @jcaudron
  41. 41. What do these have in common? @jcaudron NEW PRODUCTS & SERV.
  42. 42. @jcaudron NEW PRODUCTS & SERV.
  43. 43. ARTIFICAL INTELLIGENCE @jcaudron@jcaudron NEW PRODUCTS & SERV.
  44. 44. @jcaudron NEW PRODUCTS & SERV.
  45. 45. @jcaudron NEW PRODUCTS & SERV.
  46. 46. @jcaudron NEW PRODUCTS & SERV.
  47. 47. You can soon buy Amazon-branded food like nuts, tea, and cooking oil http://thenextweb.com/insider/2016/05/16/amazon-food/@jcaudron
  48. 48. @jcaudron@jcaudron FROM REACTIVE NEW PRODUCTS & SERV.
  49. 49. @jcaudron@jcaudron TO PROACTIVE NEW PRODUCTS & SERV.
  50. 50. @jcaudron@jcaudron FROM BUYING TO USING NEW PRODUCTS & SERV.
  51. 51. @jcaudron@jcaudron NEW PRODUCTS & SERV.
  52. 52. @jcaudron@jcaudron NEW PRODUCTS & SERV.
  53. 53. DIGITAL CHANGES Customer Relations @jcaudron
  54. 54. @jcaudron NEW CUSTOMER REL.
  55. 55. @jcaudron NEW CUSTOMER REL.
  56. 56. @jcaudron@jcaudron NEW CUSTOMER REL.
  57. 57. @jcaudron app NEW CUSTOMER REL.
  58. 58. @jcaudron NEW CUSTOMER REL.
  59. 59. Are you Scared or Inspired? @jcaudron
  60. 60. Don’t worry, we’ve got a PLAN @jcaudron
  61. 61. Slicing the Elephant creates Insight @jcaudron
  62. 62. The relationshipis changing between the organization and the outside world. The Glass House @jcaudron
  63. 63. The evolution of unbundling and how this changes your products, services and go-to-market. The Package @jcaudron
  64. 64. The position in the value chain is challenged. You can bypass, or be bypassed. The Frog @jcaudron
  65. 65. Opinion makingis challenged. New players can dominate the attention of people. The Gatekeeper @jcaudron
  66. 66. Primary location and placeof consumption are changing. There is a need to merge offline and online The Traveller @jcaudron
  67. 67. Consumers are uniting. The power of the crowd can be good or bad for your organization. The Participant @jcaudron
  68. 68. Technologykeeps progressing. We are only at the beginning of the digital revolution. The Cyborg @jcaudron
  69. 69. Digital Transformation is a complex and never-ending journey @jcaudron
  70. 70. YOU NEED TO Scan YOUR ENVIRONMENT @jcaudron
  71. 71. DETERMINE THE IMPACT @jcaudron
  72. 72. CREATE A North Star VISION @jcaudron
  73. 73. DEFINE A Transformation STRATEGY @jcaudron
  74. 74. DEFINE A Transformation STRATEGY @jcaudron BUILD A ROAD MAP @jcaudron
  75. 75. KNOW YOUR AUDIENCE @jcaudron
  76. 76. THE CLASSICS @jcaudron TRADITIONAL MODELS TRADITIONAL CHANNELS
  77. 77. THE CONVERTED @jcaudron TRADITIONAL MODELS DIGITAL CHANNELS
  78. 78. THE DIGITAL @jcaudron NEW MODELS DIGITAL CHANNELS
  79. 79. THE RUPTURED @jcaudron EVERYTHING NEW
  80. 80. @jcaudron YOU CHALLENGERS The Challengers move into your space, when will you move into theirs? from translation to transformation
  81. 81. @jcaudron F R O M TRANSLATION T O TRANSFORMATION
  82. 82. BUILD a new ORGANIZATION @jcaudron
  83. 83. From ... ... to The Business Digital (at the sideline) Digital in the core
  84. 84. The Business Digital (at the sideline) The Business Digital (at the sideline) From ... ... to
  85. 85. The Business Digital (at the sideline) Digital in the coreThe Business Digital (at the sideline) Digital in the core Digital in the core Digital in the core From ... ... to
  86. 86. From an outdated MOTHERSHIP
  87. 87. From an outdated Mothership TO A modern F L E E T
  88. 88. Launchpad Radar Transformation Board How to Organize The Fleet
  89. 89. Launchpad Radar Transformation Board How to Organize The Fleet @jcaudron DIGITAL GOVERNANCE
  90. 90. YOU NEED DIGITAL Leadership
  91. 91. CEOIdeally your CEO is the digital lead CIO COO CbsOSalesMkt IF WE BELIEVE IN FAIRYTALES @jcaudron
  92. 92. CEO CIO COO CbsOSalesMkt IF WE BELIEVE IN FAIRYTALES Is the CIO the digital lead? Is the CMO the digital lead? REALITY @jcaudron
  93. 93. CEO CIO COO CbsOSalesMkt IF WE BELIEVE IN FAIRYTALES Vertical focus, based on traditional technology, platforms, processes Vertical focus, based on channels, media, communication, marketing, … A VISIONDIGITAL OFFICE CDO Virtual Digital Leadership Team @jcaudron REALITY
  94. 94. The Digital Office is Transversal Sales Marketing&Communication Service&Support HR DIGITALLAB PR&ExternalCommun. R&D&Enterprise2.0 Sales Marketing&Communication Service&Support HR PR&ExternalCommun. R&D&Enterprise2.0 DIGITAL OFFICE
  95. 95. TO PULL THIS OFF YOU WILL NEED… @jcaudron
  96. 96. M I N D S E T @jcaudron
  97. 97. M E A N S @jcaudron
  98. 98. M A N D AT E @jcaudron
  99. 99. TRANSFORMATION STRATEGY ROADMAP DIGITAL LEADERSHIP & CAPABILITIES ASSESS TEAMS TRAIN & COACH CHANNEL STRATEGY POLICY & GOVERNANCE SET-UP AND ROLL-OUT RUN ROLL-OUT DIGITAL OFFICE RUN DIGITAL OFFICE CUSTOMER ENGAGEMENT CHANNELS PLATFORM DESIGN REQUIREMENTS PARTNER SELECTIONRFP CREATION LAUNCHDEVELOPMENT BUSINESS/SERVICE/ PRODUCT DESIGN TRADITIONAL BUSINESS MODEL START-UP BUSINESS MODEL PROJECT KICK-OFF START-UP KICK- OFF (FUNDING, INCUBATION) RUN PROGRAM/ DEVISION/… RUN START-UP (COACHING, ADVICE) START-UP BUSINESS TRADITIONAL BUSINESS TRANSFORMATION STRATEGY IMPACT ANALYSIS NORTH STAR VISION OF YOUR FUTURE SCAN MARKET TRENDS & INTERNAL DIGITAL READINESS @jcaudron
  100. 100. Q&A
  101. 101. Exercise
  102. 102. Slicing the Elephant creates Insight @jcaudron
  103. 103. The relationshipis changing between the organization and the outside world. The Glass House @jcaudron
  104. 104. The evolution of unbundling and how this changes your products, services and go-to-market. The Package @jcaudron
  105. 105. The position in the value chain is challenged. You can bypass, or be bypassed. The Frog @jcaudron
  106. 106. Opinion makingis challenged. New players can dominate the attention of people. The Gatekeeper @jcaudron
  107. 107. Primary location and placeof consumption are changing. There is a need to merge offline and online The Traveller @jcaudron
  108. 108. Consumers are uniting. The power of the crowd can be good or bad for your organization. The Participant @jcaudron
  109. 109. Technologykeeps progressing. We are only at the beginning of the digital revolution. The Cyborg @jcaudron
  110. 110. Glass House Package Frog GatekeeperTraveller Participant Cyborg THE WHEEL OF CHANGE New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time 4 groups - 4 themes • (Fresh) Food Industry • Pharma • Healthcare (Hospitals) • Education Which of these drivers of transformation will impact this industry the most? Why? How can Actemium respond to this?
  111. 111. Thank You! DOWNLOAD THE SLIDES www.speakersbase.com/JO

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