1.
Digital
Transformation
@dadovanpeteghem
#EMCforum

2.
Gent
@dadovanpeteghem
#EMCforum

3.
My first Internet memories…

4.
Social
Connected (internet)
Digital
Analogue
Mobile
The Speed of Change…
Exponential….

5.
We ain’t seen nothing yet.
http://www.flynixie.com/ http://www.myjibo.com/ http://www.omsignal.com/

6.
This is not
another bubble

7.
The Speed of Change…
“10 THINGS THE
CEO CAN DO TO
DRIVE DIGITAL”
George Colony, June 14, 2013

8.
Digital is becoming
Business Critical

9.
Average Company Lifespan on S&P 500 Index
1960 1970 1980 1990 2000 2010 2020
70
60
50
40
30
20
10
0
18y
60y

10.
Waves of Digital Disruption
1995+
Music
Photography
Video Rental
…
2010+
Print Media
TV
Travel
HR
…
2015+
Banking
Healthcare
Automotive
Retail
Education
Telco
…
2020+
All Safe havens
will be subject
to digital
disruption
…

11.
If the canary dies, it's time to run!

12.
When your
company is a fat
cow, you are
probably most
vulnerable to
disruption.

13.
@jcaudron

14.
Big players are destroying your market without making profit

15.
The Business
Digital (at
the sideline)
Digital in
the core
From ... ... to
Digital Transformation Modeling

16.
The Business
Digital
The Business
Digital (at
the sideline)
From ...
... to
Digital Transformation Modeling

17.
The Business
Digital (at
the sideline)
From ...
... to
Digital Transformation Modeling
Digital in
the core
The Business
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core

18.
Don’t be afraid to cannibalize
your own business

19.
From ... ... to
Digital Transformation

20.
Instead of a process facilitator…
You are the future business model

21.
You need to become
best friends with The Others :-)

22.
5 things
you can do
right now.

23.
Your Market Your Company Your Leadership
Is this
you?
1. The Age Test

24.
1. The Age Test
Your Company
Your Market
Your Leadership
Guess who’s
this

25.
CEO
Using or
familiar with? Sales Mkt CIO COO HR CFO …
Facebook V X
Twitter X X
Snapchat V V
Drones X X
Tablet V X
3D Printing V V
Beacons V X
…
Pick 7 (or more)
relevant digital
activities
Score your leadership
team on active
usage/understanding
If a member doesn't score
at least 4 out of 7, he’s out.
In Out
If the majority of leadership
is out,
the company is out
2. The 7x7 Test

26.
3. Business Model

27.
4. Organisation Model
The Factory: Politics, Legacy, Keeping the lights on,…

28.
The Factory The Guesthouse The Garage
Incremental innovation
• Development of ‘need to have’
digitals projects and technology
• Working on the existing
foundation of the company
• Follows general procedures and
regulations
• Slow
Change projects
• Small and dedicated project-teams,
focused on in-house innovation
• Limited independency: they are an
(internal) supplier of the factory
• Focus on strategically important new-style
projects or add-ons that will be
rolled-out within the existing company
architecture
Breakthrough innovation
• Small dedicated teams focused on
innovation
• Autonomous operations and decisions
• Possibly separate entities
• Focused on agile and rapid development and
roll-out of ideas in a stand-alone model
• These can be grass-root internal
initiatives or acquisition of interesting
targets
4. Organisation Model

29.
4. Organisation Model
The Factory The Guesthouse The Garage
Expand your role…

30.
5. Team Model
Build Your
Digital Transformation Team
It doesn’t have to be large and
costly
It needs to be strategically high-priority

31.
Finding the
right people
1 2
3
5
4
Find the internal gems
Recruit
Acqui-hire

32.
Start now. Model your own future.
Play on the offense
instead of on the defense!

33.
Out Now!
• www.digitaltransformationbook.co
m
• English version available now
- Hardcover book
- eBook
• Dutch version coming early
October

34.
The Infinite Loop of Transformation
Disruption
Modeling
Transformation

35.
Thanks ;-)
@dadovanpeteghem
dado@dearmedia.be
+32 474 826 807

36.
• a digital consulting company
• founded in 2009, currently we are
6 people
• our mission is to help you finding a
new balance between the certainties
of your traditional business and the
opportunities of innovations in
(digital) media
• our scope is everything in the digital
space, with focus on social, mobile,
tablets, internet of things, ...
• We work for large European clients

37.
Digital
Transformation
@dadovanpeteghem
#EMCforum