As Food Retail is going online, this promises to accelerate e-commerce in general. The complexity of fresh food logistics and the high "on-demand" nature, will create a "new normal" that will influence the service level consumers expect from all e-commerce.

1. Digital Transformation in
Retail - The Next Wave
June 2016

2. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.

3. @jcaudron
Co-autor of…
A story about
Transformation
Sold in 40
countries!

4. I skipped 50 “disruptive slides” about
Uber, Airbnb, Tesla, …

6. Digital disruption is real.
Expect a smack in the
face…

7. who is your…

8. Where did the
money go?

9. 1995+
Music
Photography
Video Rental
…
2010+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco
Food
FMCG
Banking/Insurance
…
2020
All Safe havens
will be subject
to digital
disruption
…
WAVES OF DISRUPTION

10. Digital Disruption is a story of…
%

11. This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!

12. THIS is our story: the substantial minority
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
But your
app sucks
I want
experience
Uhh..ok
Cheaper AND
better service?
Hey this
solves my
problem!
I don’t want to
wait a week

13. The Tipping Point
YOU THEM

14. Evolution in
digital retail
First generation
Low logistics complexity

15. First generation
Low value
Low complexity
Low logistic complexity
High value
Low complexity

16. First generation
Low logistic complexity

17. Evolution in
digital retail
First generation
Low logistic complexity
Second generation
Solving more complex user problems

18. Second generation
Solving more complex
user problems:
making decisions

19. Second generation
Solving more complex
user problems:
return policy as marketing

20. Second generation
Solving more complex
user problems:
fitting at home

21. Second generation
Cleaner logistics to handle
delicate products like clothing

22. Second generation
Optimization of logistics

23. Evolution in
digital retail
First generation
Low logistic complexity
Second generation
Solving user problems
Third generation
High logistic complexity

24. Will food
retail
accelerate
the rest of
the
commerce
landscape?

25. Food logistics =
High logistic complexity
Cold chain

26. Complex value chainFood logistics =
High logistic complexity

27. Speed

28. “sorry, your order has been delayed. We expect delivery in 2-3 weeks”
Reliability

29. When things go wrong
with food it’s very bad!

30. New business models

31. New Players

32. New way of
last mile delivery to make
this happen

33. New way of
last mile delivery to make
this happen

34. IS IT REALLY HAPPENING?

35. Amazon =
online store
Builds the
best online
infrastructure
“invents” the
commercial
cloud
disrupts the
entire storage
and server
industry
We know this
> > >

36. Amazon =
online fresh
food
Builds the best
distribution
infrastructure
“invents” the
commercial
“fresh cloud”
disrupts the
entire distribution
and food retail
Now, imagine this…
> > >

37. It is happening
as we speak

38. When your favorite fresh food
can be delivered in 30 minutes,
exactly when you want it
customers will expect the same from
Torfs Makro Vanden Borre Coolblue
Gamma Bol.com … you?

39. Stop talking,
start doing!

40. You’ll need to understand
the impact of disruption

41. You’ll need a strong
vision on your
future

42. You’ll need
a plan with real
actions, a Digital
Agenda, a
roadmap for the
future

43. You’ll need
Digital Leadership

44. You’ll need to be
where the action is

45. The Classics
Traditional models
Traditional channels
The Converted
Traditional models
Digital channels
The Digital
New digital models
Digital channels
The Ruptured
Just forget everything
you know.
IT’S ALL NEW

46. You’ll need to evolve from a mothership…

47. …to a modern fleet

48. IMPACT
ANALYSIS
NORTH STAR
VISION OF
YOUR FUTURE
TRANSFORMATION
STRATEGY
ROADMAP
DIGITAL
LEADERSHIP &
CAPABILITIES ASSESS
TEAMS
TRAIN &
COACH
ROLL-OUT
DIGITAL OFFICE
SET-UP AND
ROLL-OUT
CHANNEL
STRATEGY
POLICY &
GOVERNANCE RUN
RUN DIGITAL
OFFICE
CUSTOMER
ENGAGEMENT
CHANNELS
REQUIREMENTS
PARTNER
SELECTION
PLATFORM
DESIGN
RFP
CREATION
LAUNCHDEVELOPMENT
BUSINESS/SERVICE/
PRODUCT DESIGN TRADITIONAL
BUSINESS MODEL
PROJECT
KICK-OFF
RUN PROGRAM/
DEVISION/…
START-UP
BUSINESS
START-UP
BUSINESS MODEL
START-UP KICK-
OFF (FUNDING,
INCUBATION)
RUN START-UP
(COACHING,
ADVICE)
TRADITIONAL
BUSINESS
TRANSFORMATION
STRATEGY
SCAN
MARKET TRENDS &
INTERNAL DIGITAL
READINESS

49. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.

50. Digital Transformation in
Retail - The Next Wave
June 2016