Digital transformation Fujitsu London September 2016
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Digital disruption is changing many industries. This presentation is not about how digital is pushing towards a paperless world, but how it is fundamentally changing how we work, communicate and share knowledge. The presentation also deals with what it takes to actually start digital transformation in your organisation.
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Digital transformation Fujitsu London September 2016
- 1. M A S T E R I N G D i g i t a l Transformation
- 2. Hi, I’m Jo Caudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron jo@duvalunion.com We are business consultants for a digital world. Our mission is to help organization transform.
- 3. Expect a smack in the face… Digital Disruption is real
- 4. What is your
- 5. You have a C H O I C E Disruption Modeling Transformation
- 6. You have a C H O I C E Disruption Modeling Transformation Fear Insight Direction
- 7. 1995+ Music Photography Video Rental … 2005+ Print Media TV Travel HR … 2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance … 2025 All Safe havens will be subject to digital disruption … WAVES OF Disruption
- 8. What can we learn? @jcaudron
- 9. Digital Disruption is a story of… %@jcaudron
- 10. This is NOT our story YOU THEM We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA! @jcaudron
- 11. YOU We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA! THEM But your app sucks I want experience Uhh..ok Cheaper AND better Hey this solves my problem! I don’t want to wait a week NEW This IS our story @jcaudron
- 12. The Tipping Point YOU THEM @jcaudron
- 13. THE IMPACT OF D I G I T A L @jcaudron
- 14. THIS IS NOT A STORY ABOUT Paperless! @jcaudron
- 15. IT IS A STORY ABOUT Changing BUSINESS TOUCHPOINTS @jcaudron
- 27. Paper (static) ANALOGUE PDF (semi-static) DIGITAL Smart Data (real-time)@jcaudron TRANS FOR MATIONAL
- 37. Don’t worry, we’ve got a PLAN @jcaudron
- 40. The relationshipis changing between the organization and the outside world. The Glass House @jcaudron
- 41. The evolution of unbundling and how this changes your products, services and go-to-market. The Package @jcaudron
- 42. The position in the value chain is challenged. You can bypass, or be bypassed. The Frog @jcaudron
- 43. Opinion makingis challenged. New players can dominate the attention of people. The Gatekeeper @jcaudron
- 44. Primary location and placeof consumption are changing. There is a need to merge offline and online The Traveller @jcaudron
- 45. Consumers are uniting. The power of the crowd can be good or bad for your organization. The Participant @jcaudron
- 46. Technologykeeps progressing. We are only at the beginning of the digital revolution. The Cyborg @jcaudron
- 47. Digital Transformation is a complex and never-ending journey @jcaudron
- 48. YOU NEED TO Scan YOUR ENVIRONMENT @jcaudron
- 52. DEFINE A Transformation STRATEGY @jcaudron BUILD A ROAD MAP @jcaudron
- 54. THE CLASSICS @jcaudron TRADITIONAL MODELS TRADITIONAL CHANNELS
- 55. THE CONVERTED @jcaudron TRADITIONAL MODELS DIGITAL CHANNELS
- 56. THE DIGITAL @jcaudron NEW MODELS DIGITAL CHANNELS
- 58. @jcaudron F R O M TRANSLATION T O TRANSFORMATION
- 60. From ... ... to The Business Digital (at the sideline) Digital in the core @jcaudron
- 61. The Business Digital (at the sideline) The Business Digital (at the sideline) From ... ... to @jcaudron
- 62. The Business Digital (at the sideline) Digital in the coreThe Business Digital (at the sideline) Digital in the core Digital in the core Digital in the core From ... ... to @jcaudron
- 64. From an outdated Mothership TO A modern F L E E T @jcaudron
- 65. Launchpad Radar Transformation Board How to Organize The Fleet @jcaudron
- 66. Launchpad Radar Transformation Board How to Organize The Fleet @jcaudron DIGITAL GOVERNANCE
- 68. CEOIdeally your CEO is the digital lead CIO COO CbsOSalesMkt IF WE BELIEVE IN FAIRYTALES @jcaudron
- 69. CEO CIO COO CbsOSalesMkt IF WE BELIEVE IN FAIRYTALES Is the CIO the digital lead? Is the CMO the digital lead? REALITY @jcaudron
- 70. CEO CIO COO CbsOSalesMkt IF WE BELIEVE IN FAIRYTALES Vertical focus, based on traditional technology, platforms, processes Vertical focus, based on channels, media, communication, marketing, … A VISIONDIGITAL OFFICE CDO Virtual Digital Leadership Team @jcaudron REALITY
- 71. The Digital Office is Transversal Sales Marketing&Communication Service&Support HR DIGITALLAB PR&ExternalCommun. R&D&Enterprise2.0 Sales Marketing&Communication Service&Support HR PR&ExternalCommun. R&D&Enterprise2.0 DIGITAL OFFICE @jcaudron
- 72. TO PULL THIS OFF YOU WILL NEED… @jcaudron
- 73. M I N D S E T @jcaudron
- 74. M E A N S @jcaudron
- 75. M A N D AT E @jcaudron
- 76. Digital Transformation is a complex and never-ending journey @jcaudron
- 77. TRANSFORMATION STRATEGY ROADMAP DIGITAL LEADERSHIP & CAPABILITIES ASSESS TEAMS TRAIN & COACH CHANNEL STRATEGY POLICY & GOVERNANCE SET-UP AND ROLL-OUT RUN ROLL-OUT DIGITAL OFFICE RUN DIGITAL OFFICE CUSTOMER ENGAGEMENT CHANNELS PLATFORM DESIGN REQUIREMENTS PARTNER SELECTIONRFP CREATION LAUNCHDEVELOPMENT BUSINESS/SERVICE/ PRODUCT DESIGN TRADITIONAL BUSINESS MODEL START-UP BUSINESS MODEL PROJECT KICK-OFF START-UP KICK- OFF (FUNDING, INCUBATION) RUN PROGRAM/ DEVISION/… RUN START-UP (COACHING, ADVICE) START-UP BUSINESS TRADITIONAL BUSINESS TRANSFORMATION STRATEGY IMPACT ANALYSIS NORTH STAR VISION OF YOUR FUTURE SCAN MARKET TRENDS & INTERNAL DIGITAL READINESS @jcaudron
- 78. Thank You! DOWNLOAD THE SLIDES www.speakersbase.com/JO