Digital Transformation In The Hotel Industry
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Presentation for the GM's of Benelux Accor hotels in Amsterdam. How recognise the patterns of disruption and develop your own plan to understand and deal with transformation.
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Digital Transformation In The Hotel Industry
- 1. M A S T E R I N G D i g i t a l TRANSFORMATION JO CAUDRON FOUNDING PARTNER JO.CAUDRON@DUVALUNION.COM 00 32 475 43 80 98 @JCAUDRON
- 2. Hi, I’m Jo Caudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron jo@duvalunion.com We are business consultants for a digital world. Our mission is to help organizations transform. @jcaudron
- 4. Expect a smack in the face… Digital Disruption is real
- 5. What do these 4 have in common?
- 6. 1995+ MUSIC PHOTOGRAPHY VIDEO RENTAL … 2005+ PRINT MEDIA TV TRAVEL HR … 2015+ RETAIL AUTOMOTIVE TRAVEL EDUCATION TELCO FOOD/FMCG BANKING/INSURANCE HEALTHCARE … 2025 ALL SAFE HAVENS WILL BE SUBJECT TO DIGITAL DISRUPTION … WAVES OF Disruption
- 7. You have a C H O I C E Disruption Modeling Transformation
- 8. You have a C H O I C E Disruption Modeling Transformation Fear Insight Direction
- 9. @jcaudron THE WORLD I S C H A N G I N G
- 11. THE WORLD IS CHANGING…FAST ARE YOU CHANGING WITH IT?
- 12. ARE YOU SCARED OF THE FUTURE?
- 13. Don’t worry, we’ve got a PLAN @jcaudron
- 14. A PLAN FOR TRANSFORMATION SCAN INNOVATIONS DETERMINE IMPACT NORTH STAR VISION & STRATEGY BUILD ROADMAP INSTALL DIGITAL LEADERSHIP BUILD DIGITAL ORGANIZATION AND CULTURE
- 15. YOU NEED TO Scan YOUR ENVIRONMENT @jcaudron UNDERSTAND THE IMPACT
- 17. GLASS HOUSE PACKAGE FROG GATEKEEPERTRAVELLER PARTICIPANT CYBORG THE WHEEL OF CHANGE New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time
- 24. The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
- 25. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
- 26. The Frog Bypassing Virtualization Fragmentation of touchpoints
- 27. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
- 28. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
- 29. The Participant Community Power of the crowd Sharing economyCollaboration San Francisco
- 30. The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
- 34. DEFINE A Transformation STRATEGY @jcaudron BUILD A ROAD MAP @jcaudron
- 35. D I G I TA L Leadership
- 36. D I G I TA L LeadershipMAUD BAILLY, CDO DATA ECOMMERCE CUSTOMER EXPERIENCE Sebastien Bazin CEO TRANSFORMATION STRATEGY
- 37. BUILD a new ORGANIZATION Ready for a digital world
- 38. From ... ... to The Business Digital (at the sideline) Digital in the core
- 39. The Business Digital (at the sideline) The Business Digital (at the sideline) From ... ... to
- 40. The Business Digital (at the sideline) Digital in the coreThe Business Digital (at the sideline) Digital in the core Digital in the core Digital in the core From ... ... to
- 42. From an outdated Mothership TO A modern F L E E T
- 43. From an outdated Mothership AccorHotels’ F L E E T
- 44. DIGITAL CULTURE
- 46. IN THE FUTURE MACHINES WILL TAKE OVER ALL REPETITIVE TEDIOUS HEAVY TASKS SO WHAT ABOUT HUMANS? SHOULD WE ALL BECOME PROGRAMMERS? HUMANS VS MACHINES
- 47. We will have to focus on skills that make us real humans and will not (easily) be replaced by machines Ethics Creativity Entrepreneurship Emotionality Innovation Empathy Intuition Agility Resilience Improvisation Negotiation “Smarts” HOW?
- 48. PREPARE FOR A FUTURE OF AND WHAT ABOUT TOMORROW ? Unique human aspects Ethics Creativity Entrepreneurship Emotionality Innovation Empathy Intuition Agility Resilience Improvisation Negotiation “Smarts” LEVEL OF AUTOMATION 0 1 2 3 MAN CAPABILITIES MACHINE CAPABILITIES + TOTAL CAPABILITIES TO REACH NECESSARY TRUSTED SERVICE LEVEL (NTSL) AUTOMATION 4 5
- 49. LEVEL OF AUTOMATION 0 1 2 3 MAN CAPABILITIES MACHINE CAPABILITIES + TOTAL CAPABILITIES TO REACH NECESSARY TRUSTED SERVICE LEVEL (NTSL) AUTOMATION 4 5 + Unique human aspects Ethics Creativity Entrepreneurship Emotionality Innovation Empathy Intuition Agility Resilience Improvisation Negotiation “Smarts”
- 50. LEVEL OF AUTOMATION 0 1 2 3 MAN CAPABILITIES MACHINE CAPABILITIES + TOTAL CAPABILITIES TO REACH NECESSARY TRUSTED SERVICE LEVEL (NTSL) AUTOMATION 4 5 + Unique human aspects Ethics Creativity Entrepreneurship Emotionality Innovation Empathy Intuition Agility Resilience Improvisation Negotiation “Smarts”
- 51. LEVEL OF AUTOMATION 0 1 2 3 MAN CAPABILITIES MACHINE CAPABILITIES + TOTAL CAPABILITIES TO REACH NECESSARY TRUSTED SERVICE LEVEL (NTSL) AUTOMATION 4 5 + Unique human aspects Ethics Creativity Entrepreneurship Emotionality Innovation Empathy Intuition Agility Resilience Improvisation Negotiation “Smarts”
- 54. Case Courage MINDSET MEANS MANDATE “license to win” “license to operate” “license to change” Capital BE BRAVE TO CHANGE
- 55. A PLAN FOR TRANSFORMATION SCAN INNOVATIONS DETERMINE IMPACT NORTH STAR VISION & STRATEGY BUILD ROADMAP INSTALL DIGITAL LEADERSHIP BUILD DIGITAL ORGANIZATION AND CULTURE
- 56. Find my slides on www.speakersbase.com/jo Need help? Book me and my team to consult you! www.duvalunionconsulting.com @jcaudron jo.caudron@duvalunion.com 00 32 475 43 80 98
- 57. M A S T E R I N G D i g i t a l TRANSFORMATION JO CAUDRON FOUNDING PARTNER JO.CAUDRON@DUVALUNION.COM 00 32 475 43 80 98 @JCAUDRON