The presentation Jo Caudron gave for the Management Aan Tafel breakfast meeting on how to deal with digital transformation. "Beyond the talk, start the walk".

1. Digital
Transformation
“Walk the Talk”
jo.caudron@duvalunion.com / @jcaudron /
+32 475 43 80 98

2. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.

3. @jcaudron
Co-autor of…
A story about
Transformation
Sold in 40
countries!

4. I skipped 50 “disruptive slides” about
Uber, Airbnb, Tesla, …

6. Digital disruption is real.
Expect a smack in the
face…

7. who is your…

8. Where did the
money go?

9. @jcaudron
Disruption
Modeling
Transformation
You have a choice

10. @jcaudron
Disruption
Modeling
Transformation
Fear
Insight
Direction
You have a choice

11. 1995+
Music
Photography
Video Rental
…
2010+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco
Food
FMCG
Banking/Insurance
…
2020
All Safe havens
will be subject
to digital
disruption
…
WAVES OF DISRUPTION

12. @jcaudron
What can we learn?

13. @jcaudron
What can we learn?

14. Digital Disruption is a story of…
%

15. This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!

16. THIS is our story: the substantial minority
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
But your
app sucks
I want
experience
Uhh..ok
Cheaper AND
better service?
Hey this
solves my
problem!
I don’t want to
wait a week

17. The Tipping Point
YOU THEM

18. OUR YOU SCARED
YET?
(because that’s the
easy part)

19. Putting things in a frame creates
insights

20. • What can we learn?

21. Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything, everywhere,
every time

22. SO FAR FOR
THE “TALK”
WE NOW NEED
THE “WALK”

23. You’ll need to understand
the impact of disruption

24. You’ll need a strong
vision on your
future

25. You’ll need
a plan with real
actions, a Digital
Agenda, a
roadmap for the
future

26. You’ll need
Digital Leadership

27. You’ll need Digital Governance

28. Case Courage
MINDSET
MEANS MANDATE
“license to win”
“license to operate” “license to change”
Capital
You’ll need the
balls to get the
glory

29. You’ll need to evolve from a mothership…

30. …to a modern fleet

31. You’ll need to be
where the action is

32. The Classics
Traditional models
Traditional channels
The Converted
Traditional models
Digital channels
The Digital
New digital models
Digital channels
The Ruptured
Just forget everything
you know.
IT’S ALL NEW

33. Digital Transformation is a
complex and never-ending
journey

34. TRANSFORMATION
STRATEGY
ROADMAP
DIGITAL
LEADERSHIP &
CAPABILITIES ASSESS
TEAMS
TRAIN &
COACH
CHANNEL
STRATEGY
POLICY &
GOVERNANCE
SET-UP AND
ROLL-OUT RUN
ROLL-OUT
DIGITAL OFFICE
RUN DIGITAL
OFFICE
CUSTOMER
ENGAGEMENT
CHANNELS
PLATFORM
DESIGN
REQUIREMENTS
PARTNER
SELECTIONRFP
CREATION
LAUNCHDEVELOPMENT
BUSINESS/SERVICE/
PRODUCT DESIGN TRADITIONAL
BUSINESS MODEL
START-UP
BUSINESS MODEL
PROJECT
KICK-OFF
START-UP KICK-
OFF (FUNDING,
INCUBATION)
RUN PROGRAM/
DEVISION/…
RUN START-UP
(COACHING,
ADVICE)
START-UP
BUSINESS
TRADITIONAL
BUSINESS
TRANSFORMATION
STRATEGY
IMPACT
ANALYSIS
NORTH STAR
VISION OF
YOUR FUTURE
SCAN
MARKET TRENDS &
INTERNAL DIGITAL
READINESS

35. • INSPIRATION
• IMPACT ANALYSIS
• IDEATION
• TRANSFORMATION
VISION
• MISSION
• STRATEGIC MODELS
• TRANSFORMATION
ROADMAP
PEOPLE
PROCESS
PLATFORM
TRANSFORMATION STRATEGY
TRENDWATCHING
STRATEGY
• TREND HUB
• START-UP DATABASE
• QUALITATIVE STORIES
• DIGITAL AGENDA
PLANNING
• ASSESSMENT
• CONTAINMENT
• DEVELOPMENT
DIGITAL LEADERSHIP
• TEAM SCOPING & DEFINITION
• CDO SCOPING & REQUIREMENTS
• ASSISTANCE IN RECRUITMENT
INSTALL DIGITAL OFFICE
• CDO AS A SERVICE
• RUN DIGITAL OFFICE AD INTERIM
• STAFF DIGITAL OFFICE AD INTERIM
RUN DIGITAL OFFICE Capabilities
& Leadership
Solutions
Customer
Engagement
Solutions• SOCIAL STRATEGY & POLICY
• TRAINING COACHING
• CONTENT MARKETING PRINCIPLES
DEFINE CHANNELS
• SOCIAL CHANNEL SET-UP
• CONTENT MARKETING SET-UP
• AMBASSADORSHIP SET-UP
BUILD CHANNELS
• SOCIAL MNGR AS A SERVICE
• CONTENT MNGR AS A SERVICE
• STAFF SOCIAL TEAM AD INTERIM
• STAFF CONTENT TEAM AD INTERIM
RUN CHANNELS
Service,
Product &
Platform Design• STRATEGIC REQUIREMENTS
• FUNCTIONAL REQUIREMENTS
• SERVICE DESIGN
• RFP PREPARATION
DIGITAL
• PARTNER/VENDOR SELECTION
• DEVELOPMENT COACHING &
GUIDANCE
PARTNERS
• PROJECT MANAGEMENT
• PROGRAM MANAGEMENT
PROJECTS & PROGRAMS
OPERATIONDEPLOYMENT
Business
Guidance
• BUSINESS MODEL DEFINITION
• START-UP BOOTCAMPS
BUSINESS
• INCUBATION
• INVESTMENT
• VTC
KICK-OFF START-UP
• START-UP COACHING
• BOARD ADVISORY
• RUN VTC
RUN START-UP
THE BORING VERSION

36. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.

37. When do you start
your journey?
Thank you!
jo.caudron@duvalunion.com
@jcaudron
00 32 475 43 80 98