2. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.
3. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
Are you an active social media user?
Do you embrace new technology?
Do you get your kicks from new business models?
16. This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
17. THIS is our story: the substantial minority
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
But your
app sucks
I want
experience
Uhh..ok
Cheaper AND
better service?
Hey this
solves my
problem!
I don’t want to
wait a week
28. Product, services and packages are changing.
From bundling to unbundling.
This metaphor describes the evolution of
unbundling and how this changes the
products and services you offer and your go-
to market.
Monolithic vs.
atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package
33. Product, services and packages are changing.
From bundling to unbundling.
This metaphor describes the evolution of unbundling
and how this changes the products and services you
offer and your go-to market.
Monolithic vs.
atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package
Now think…
Do you see
the change?
How does it
impact you?
Do you have your
vision of the future?
Do you have a
roadmap to get
there?
34. This metaphor describes the by-passing that
you are subject to or that you can perform
yourself, leading to a change in the existing
value chain.
The position in the value chain is challenged.
Bypassing
Virtualization
Fragmentation of
touchpoints
The Frog
38. This metaphor describes the by-passing that you
are subject to or that you can perform yourself,
leading to a change in the existing value chain.
The position in the value chain is challenged.
Bypassing
Virtualization
Fragmentation of
touchpoints
The Frog
Now think…
Do you see
the change?
How does it
impact you?
Do you have your
vision of the future?
Do you have a
roadmap to get
there?
39. This metaphor describes the change of
opinion making, of leadership, the entrance of
new players that dominate the attention of the
people.
New gatekeepers
Recommendations
“Good is good
enough”
Ambassadorship
The Gatekeeper Opinion making is challenged.
40. New gatekeepers
Recommendations
“Good is good
enough”
Ambassadorship
The Gatekeeper
The traditional gatekeeper Crowd-sourced opinions
Peers as news distributors
Automatic algorithms
New “experts” +
41. New gatekeepers
Recommendations
“Good is good
enough”
Ambassadorship
The Gatekeeper New gatekeepers
Wil je iets weten? …Google het
Wil je iets zien/horen? …YouTube het
Wil je iets lezen? …Bol het
44. This metaphor describes the change of opinion
making, of leadership, the entrance of new
players that dominate the attention of the people.
New gatekeepers
Recommendations
“Good is good
enough”
Ambassadorship
The Gatekeeper Opinion making is challenged.
Now think…
Do you see
the change?
How does it
impact you?
Do you have your
vision of the future?
Do you have a
roadmap to get
there?
45. This metaphor describes the change of
location and place, the emergence of hybrid
models that merge online and offline, to
create a consistent user experience and
customer journey.
The Traveller
Primary location and place of consumption
is changing
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual
awareness
48. The Traveller Empowered self
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual
awareness
Ruben’s House museum in Antwerp uses iBeacons
for navigation, additional information and gamification.
51. This metaphor describes the change of location
and place, the emergence of hybrid models that
merge online and offline, to create a consistent
user experience and customer journey.
The Traveller
Primary location and place of consumption
is changing
Now think…
Do you see
the change?
How does it
impact you?
Do you have your
vision of the future?
Do you have a
roadmap to get
there?
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual
awareness
52. This metaphor describes the importance of
the crowd, the power that it represents for the
good or the bad of the organization.
The Participant
Community
Gamification
Collaboration
The power of the
crowd
Sharing economy
Consumers are uniting and creating
powerful communities
61. This metaphor describes the importance of the
crowd, the power that it represents for the good or
the bad of the organization.
The Participant
Community
Gamification
Collaboration
The power of the
crowd
Sharing economy
Consumers are uniting and creating
powerful communities
Now think…
Do you see
the change?
How does it
impact you?
Do you have your
vision of the future?
Do you have a
roadmap to get
there?
62. This metaphor describes the fact that we are
just at the beginning of the digital revolution,
which means that all of the change that is
already happening is probably just scratching
the surface.
The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
Technology keeps progressing.
63. The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
Virtual Worlds
69. This metaphor describes the fact that we are just
at the beginning of the digital revolution, which
means that all of the change that is already
happening is probably just scratching the surface.
The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
Technology keeps progressing.
Now think…
Do you see
the change?
How does it
impact you?
Do you have your
vision of the future?
Do you have a
roadmap to get
there?
77. Discussion
What will have most
impact on your activities?
Do you see
the change?
How does it
impact you?
Do you have your
vision of the future?
Do you have a
roadmap to get
there?
78. Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything, everywhere,
every time
79. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.