Digital is disrupting the world, transforming business and people along the way. This presentation discusses key strategic insights in transformation and how to actually manage your own transformation.

1. M A S T E R I N G
D i g i t a l
Transformation

2. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.

3. Sold in 40
countries!

4. Expect a smack in the face…
Digital Disruption is real
Tell me
something…

5. What is your
The Rise of Fintech
GAFA in Payments
Changing Customer
Preferences
Economical Climate

6. What do
These 4 have
in common?

7. You have a
C H O I C E
Disruption
Modeling
Transformation

8. You have a
C H O I C E
Disruption
Modeling
Transformation
Fear
Insight
Direction

9. 1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco
Food
FMCG
Banking/Insurance
…
2025
All Safe havens
will be subject
to digital
disruption
…
WAVES OF Disruption

10. Digital Disruption is a story of…
%@jcaudron

11. This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!

12. This IS our story
YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THEM
But your
app sucks
I want
experience
Uhh..ok
Hey this
solves my
problem!
I don’t want to
wait a week
NEW

13. The Tipping Point
YOU THEM

14. Don’t worry,
we’ve got a PLAN
@jcaudron
Euh, I’m not so sure
about the “Don’t
Worry” part.

15. Slicing the
Elephant
creates Insight
@jcaudron

16. @jcaudron
THE MODEL

17. Digital Transformation is a
complex and never-ending
journey
@jcaudron

18. YOU NEED TO
Scan YOUR
ENVIRONMENT
@jcaudron

19. DETERMINE
THE IMPACT
@jcaudron

20. CREATE A
North Star
VISION
@jcaudron

21. DEFINE A
Transformation
STRATEGY
@jcaudron

22. DEFINE A
Transformation
STRATEGY
@jcaudron
BUILD A
ROAD MAP
@jcaudron

23. KNOW
YOUR
AUDIENCE
@jcaudron

24. @jcaudron
WHO DO YOU SERVICE?

25. @jcaudron

26. @jcaudron
WHO DO YOU SERVICE?

27. @jcaudron

28. @jcaudron
WHO DO YOU SERVICE?

29. @jcaudron

30. @jcaudron
WHO DO YOU SERVICE?

31. @jcaudron

32. @jcaudron
YOU CHALLENGERS
The Challengers move into your space,
when will you move into theirs?

33. @jcaudron
F R O M DIGITIZATION
T O TRANSFORMATION

34. BUILD a new
ORGANIZATION
@jcaudron

35. From ... ... to
The Business
Digital (at
the sideline)
Digital in
the core
@jcaudron

36. The Business
Digital (at the
sideline)
The Business
Digital (at
the sideline)
From ... ... to
@jcaudron

37. The Business
Digital (at the
sideline)
Digital in
the coreThe Business
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core
From ... ... to
@jcaudron

38. From an outdated
MOTHERSHIP
@jcaudron

39. From an outdated
Mothership
TO A modern
F L E E T
@jcaudron

40. Launchpad
Radar
Transformation Board
How to Organize The Fleet
@jcaudron

41. Launchpad
Radar
Transformation Board
How to Organize The Fleet
@jcaudron
DIGITAL GOVERNANCE

42. YOU NEED DIGITAL
Leadership
@jcaudron

43. The Digital Office is Transversal
Sales
Marketing&Communication
Service&Support
HR
DIGITALLAB
PR&ExternalCommun.
R&D&Enterprise2.0
Sales
Marketing&Communication
Service&Support
HR
PR&ExternalCommun.
R&D&Enterprise2.0
DIGITAL OFFICE
@jcaudron

44. TO PULL THIS OFF
YOU WILL NEED…
@jcaudron

45. M I N D S E T
@jcaudron

46. M E A N S
@jcaudron

47. M A N D AT E
@jcaudron

48. Digital Transformation is a
complex and never-ending
journey
@jcaudron

49. TRANSFORMATION
STRATEGY
ROADMAP
DIGITAL
LEADERSHIP &
CAPABILITIES ASSESS
TEAMS
TRAIN &
COACH
CHANNEL
STRATEGY
POLICY &
GOVERNANCE
SET-UP AND
ROLL-OUT RUN
ROLL-OUT
DIGITAL OFFICE
RUN DIGITAL
OFFICE
CUSTOMER
ENGAGEMENT
CHANNELS
PLATFORM
DESIGN
REQUIREMENTS
PARTNER
SELECTIONRFP
CREATION
LAUNCHDEVELOPMENT
BUSINESS/SERVICE/
PRODUCT DESIGN TRADITIONAL
BUSINESS MODEL
START-UP
BUSINESS MODEL
PROJECT
KICK-OFF
START-UP KICK-
OFF (FUNDING,
INCUBATION)
RUN PROGRAM/
DEVISION/…
RUN START-UP
(COACHING,
ADVICE)
START-UP
BUSINESS
TRADITIONAL
BUSINESS
TRANSFORMATION
STRATEGY
IMPACT
ANALYSIS
NORTH STAR
VISION OF
YOUR FUTURE
SCAN
MARKET TRENDS &
INTERNAL DIGITAL
READINESS
@jcaudron

50. Thank You!
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