Food Retail is going online as we speak, and this promises to accelerate e-commerce in general. The complexity of fresh food logistics and the high "on-demand" nature, will create a "new normal" that will influence the service level consumers expect from all e-commerce.

1. Why Food Retail Will
Accelerate E-commerce
April 2016

2. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved in 20+ start-ups.
Founding Partner of Duval Union Consulting.
We are business consultants for a
transforming world

3. @jcaudron
• we are a digital and innovative
marketing consulting company
• founded in 2009 as Dearmedia, now
the nucleus of the Duval Union
ecosystem
• we work for large European clients
• we have a strong vision on the
impact of digital and act accordingly
• we are advisors, writers, coaches
and entrepreneurs
Long term
strategy
Short term
strategy
Fixing the
basics

4. @jcaudron
Co-autor of…
A story about
Transformation
Sold in 40
countries!

5. @jcaudron
Waves of Digital Disruption
1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
Real-Estate
HR
…
2015+
Finance
Healthcare
Automotive
Real-Estate
Retail
Education
Telco
…
2020+
All Safe havens
will be subject
to digital
disruption
…

6. Evolution in
digital retail
First generation
Low logistics complexity

7. First generation
Low value
Low complexity
Low logistic complexity
High value
Low complexity

8. First generation
Low logistic complexity

9. Evolution in
digital retail
First generation
Low logistic complexity
Second generation
Solving more complex user problems

10. Second generation
Solving more complex
user problems:
making decisions

11. Second generation
Solving more complex
user problems:
return policy as marketing

12. Second generation
Solving more complex
user problems:
fitting at home

13. Second generation
Cleaner logistics to handle
delicate products like clothing

14. Second generation
Optimization of logistics

15. Evolution in
digital retail
First generation
Low logistic complexity
Second generation
Solving user problems
Third generation
High logistic complexity

16. Will food
retail
accelerate
the rest of
the
commerce
landscape?

17. Food logistics =
High logistic complexity
Cold chain

18. Complex value chainFood logistics =
High logistic complexity

19. Speed

20. “sorry, your order has been delayed. We expect delivery in 2-3 weeks”
Reliability

21. When things go wrong
with food it’s very bad!

22. New business models

23. New Players

24. New way of
last mile delivery to make
this happen

25. New way of
last mile delivery to make
this happen

26. IS IT REALLY HAPPENING?

27. Amazon =
online store
Builds the
best online
infrastructure
“invents” the
commercial
cloud
disrupts the
entire storage
and server
industry
We know this
> > >

28. Amazon =
online fresh
food
Builds the best
distribution
infrastructure
“invents” the
commercial
“fresh cloud”
disrupts the
entire distribution
and food retail
Now, imagine this…
> > >

29. It is happening
as we speak

30. When your favorite fresh food
can be delivered in 30 minutes,
exactly when you want it
customers will expect the same from
Torfs Makro Vanden Borre Coolblue
Gamma Bol.com … you?

31. Stop talking,
start doing!

32. IMPACT
ANALYSIS
NORTH STAR
VISION OF
YOUR FUTURE
TRANSFORMATION
STRATEGY
ROADMAP
DIGITAL
LEADERSHIP &
CAPABILITIES ASSESS
TEAMS
TRAIN &
COACH
ROLL-OUT
DIGITAL OFFICE
SET-UP AND
ROLL-OUT
CHANNEL
STRATEGY
POLICY &
GOVERNANCE RUN
RUN DIGITAL
OFFICE
CUSTOMER
ENGAGEMENT
CHANNELS
REQUIREMENTS
PARTNER
SELECTION
PLATFORM
DESIGN
RFP
CREATION
LAUNCHDEVELOPMENT
BUSINESS/SERVICE/
PRODUCT DESIGN TRADITIONAL
BUSINESS MODEL
PROJECT
KICK-OFF
RUN PROGRAM/
DEVISION/…
START-UP
BUSINESS
START-UP
BUSINESS MODEL
START-UP KICK-
OFF (FUNDING,
INCUBATION)
RUN START-UP
(COACHING,
ADVICE)
TRADITIONAL
BUSINESS
TRANSFORMATION
STRATEGY
SCAN
MARKET TRENDS &
INTERNAL DIGITAL
READINESS

33. Why Food Retail Will
Accelerate E-commerce
April 2016