Media are transportation tubes to transport messages from A to B in order to influence people’s opinions. Media need content to disguise these messages. But traditional media are eroding, their future is uncertain and brands are looking for alternatives to transport their messages: their website, social media or content marketing. But there are a lot of misconceptions about content marketing and most content marketing sucks. Discover more about why (most) content marketing sucks and how to upgrade your content strategy in this presentation from Duval Union Consulting.