Traditional retail is challenged by new players like Zalando, Amazon, Alibaba and many others. How can the retail incumbents respond to this digital tsunami? By winning the omnichannel war, battle by battle.

1. W I N N I N G T H E
O M N I C H A N
N E L W A R

2. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.

3. Sold in 40
countries!

4. Expect a smack in the face…
Digital Disruption is real

5. 1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco
Food
FMCG
Banking/Insurance
…
2025
All Safe
havens will be
subject to
digital
disruption
…
WAVES OF Disruption

6. 1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco
Food
FMCG
Banking/Insurance
…
2025
All Safe
havens will be
subject to
digital
disruption
…
WAVES OF Disruption

7. Digital Disruption is a story of…
%@jcaudron

8. This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!

9. This IS our story
YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
But your
app sucks
I want
experience
Uhh..ok
Hey this
solves my
problem!
I don’t want
to wait a
week
NEW
THEM

10. The Tipping Point
YOU
THEM

11. How can we Avoid this?
YOU
THEM

12. Don’t worry,
we’ve got a PLAN
@jcaudron

13. WINNING THE
OMNICHANNELWAR
battle by battle

14. YOU ARE UNDER ATTACK

15. OMNICHANNEL AS DEFENSE

16. OMNICHANNEL AS OFFENSE

17. OFFLINE
ONLINE
Y O U T H E M
ONLINE

18. OFFLINE ONLINE
NOT A REALISTIC PLAN
ONLINE
Y O U T H E M

19. OFFLINE ONLINE ONLINE
Y O U T H E M
NOT A REALISTIC PLAN

20. HYBRID HACKING WHERE
OFFLINE AND ONLINE MERGE

21. HYBRID ONLINE
Y O U T H E M
LEVERAGE YOUR
TRADITIONAL
STRENGTHS
FIND UNIQUE HYBRID
SWEET-SPOTS
BUILD
DIGITAL
EXCELLENCE

23. Win the battle for attention

24. Content marketing
Social media
Online Support
SEO
SEA
Stores
Brand Legacy
Advertising
Folder2Web
Smart Windows
Smart Displays

25. Win the store battle
(by being a great retailer)
Win the eShop battle
(by pursuing digital excellence)
In-store Kiosks
Pick-up, service, trust in store

26. Win the webrooming battle
Chat2Guide
Real-time stock levels
Agenda

27. Email retargetting
Win the
showrooming
battle

28. Every touchpoint is a battle to win the customer .
As a traditional retailer, we might not be the best in the digital
space, yet we have other important assets that we can bring in.
The real power will be in the hybrid sweet-spots, where we
can do things that pure players can not (at least not today…)

29. Thank You!
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www.speakersbase.com/JO