For a public API, adoption is key. Finding the right developers can be resource-intensive. Few companies can afford to blanket the web and every conference in advertising. Even if you could, the results might not be nearly as good as the time-tested methods covered in this presentation. From grassroots to traditional, to be successful most providers will likely want to take multiple approaches to growing their APIs. A community approach can pay dividends if you have the resources. Yet some may take a sales- or partnership-based approach. Almost everyone should be creating the right kind of content that speaks to developers. And the open source approach is highly scalable when done authentically.
33. Pay as You Go
Pay for what you use
Grows as you grow
Seems fair
Tiered
Traditional SaaS model
Predictable
Allows volume discounts
Tiered with Trial
Get started for free
Upgrade when you grow
Devs like freemium
Most
popular!
48. Contribute
to what you use
“Library support is a weakness.
I prefer to turn it into a strength
by open sourcing libraries that
we have to develop in Go.”
