Communication is the lifeblood of business. Effective communication increases the speed we do business and reduces the cost of doing business. In the Principle of Squared communication we look how we can improve our communication.
4. Principle of Squared
Communication
1. Rightly placed
2. Rightly timed
3. Right person
“Thanks for the
presentation, but I’ll
need to speak to my
manager about this”
5. Principle of Squared
Communication
1. Rightly placed
“Young man, thanks for
the offer but I need a
Zimmer-frame, not
roller-blades”
3. Right person
4. Right agenda
2. Rightly timed
6. Principle of Squared
Communication
1. Rightly placed
2. Rightly timed
3. Right person
“but wait, that’s not all !
You also get …”
4. Right agenda
5. Rightly packaged