Libraries are struggling with the high costs of eBook licenses from publishers, costing $84 per eBook compared to $14.99 for consumers. As eBook and digital reading device ownership increases, reaching 2/3 of regular book buyers by 2012, libraries must adapt to patrons' shifting media preferences. However, libraries remain the most trusted community institution and continue providing important services like curating collections and promoting new titles. The future may require collective action and new service models for libraries to sustain their role in the digital reading ecosystem.

1. The $84
Question:
Libraries in the
eBook Era

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Other popular pastimes
in 1450

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Why are we still reading?

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Other popular pastimes
in 2013

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The 20th Century Ecosystem of Reading
The 20th Century
Ecosystem of
Reading

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Some Hard Facts About Libraries
1.6 Billion
visits 2.4
Billion
lends
$42 / person / year

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Libraries Are Our Most Trusted Institution
How confident? How important?
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Library to community

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$14.99
Consumer
eBook price
$84.00
Library eBook
price

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19%
31%
65%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012
Digital Tablet/Reading
Device Penetration
2/3rds of Regular Book Buyers Have eReader or Tablet.
2-in-3
Book Buyers
Now Have
Digital Reader
Reading Device Penetration
Frequent Book Buyers – Pre-Holiday 2010 v. 2012
Q: Own or ordered device in my household.
3.4 X
Codex-Group © 2013 Proprietary and Confidential

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Books published in 1950 – 11,000
vs
Books published in 2010 – 328,000
0
50000
100000
150000
200000
250000
300000
350000
1950 2010
Books Published
Number of Books Published

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eTailers – Not Filling Retail Book Discovery Gap.
Q: How did you first find out about [the book you bought last]? (pick one)
20%
23%
32%
7.6%
6.2% 6.6%
0%
5%
10%
15%
20%
25%
30%
35%
2010 2011 2012
Browsed/display in retail or book store
Digital Mass Media (search, social, video, Twitter)
Physical Store
Discovery Share
-12 Pts.
+0.4 Pts.
11 Pt.
Retail
Discovery
Gap
Online Seller
Discovery Share
U.S. New Book Discovery Share Last Book Bought:
June 2010 vs. December 2012
Codex-Group © 2013 Proprietary and Confidential

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Directed Discovery Dropped from 86% to 81%.
Digital Discovery Now 17%
8% 7%
3% 3%
4% 3%
5% 10%
6%
7%7%
7%
10%
15%
12%
9%
32% 20%
14% 19%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
June 2010 Dec-12
Recommendations
Physical Bookseller
Author Marketing
Analog Publicity
Professionals, Groups, Clubs
Online booksellers
Online Media + Marketing
eMail: publisher, retailer
Advertising: all media
other
U.S. New Book Discovery Share Last Book Bought:
June 2010 vs. December 2012
Q: How did you first find out about [the book you bought last]? (pick one)
June 2010 Dec. 2012
RECOMMENDATIONS
STORES
AUTHOR MARKETING
ANALOG PUBLICITY
PRO’S, GROUPS, CLUB
ONLINE SELLERS
ONLINE MEDIA + MKTG.
EMAIL: RETAIL + PUBLISHER
ADVERTISING
other
RANDOM
Discovery
+5 pts.
-12 pts.
-3 pts.
+5 pts.
NC
+1 pt.
+5 pts.
DIRECTED
Discovery
Digital
11%
Digital
17%
Past Month Book Buyer Base: 7,571 5,639
Codex-Group © 2013 Proprietary and Confidential

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Opportunities

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Curating

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Merchandizing

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Promoting

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Collective Action

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Questions?

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Contact
David Vinjamuri
david@brandtrainers.com
Ph: (212) 543-3200