This presentation was delivered June 26 at Google Campus in Tel Aviv, as part of Funding, Development and Marketing for StartUPs Event (http://goo.gl/4p8INF). Titled 'Five Tips to Kickstart Your Startup's Marketing Activities', this deck provides my own insights + best practices (Uber, Get Taxi, Inner-active, Onavo, TestFairy, others) into what I believe founders should focus on when starting their marketing activities. My five tips to kickstart your startup's marketing activities are: 5. Online Presence 4. Content Marketing & Distribution - Is It Right For Me? 3. Make Your Customers Happy 2. Find Your Product/Market Fit 1. Build a Community The presentation covered other topics as well, but only scratched the surface: * Tools Of The Marketer - DIY * Acquisition Vs. Retention * PR * The 3 “Whats” I'm a CMO/Advisor (freelance) working out of Israel, available for advisory engagements and speaking opportunities: dvir.reznik@gmail.com or +972-52-5799899. Happy to hear your thoughts and feedback. http://www.dvirreznik.com/about

1. Dvir Reznik
@dvirreznik
dvirreznik.com/about

2.  CMO for startups (freelance)
 14 years of marketing experience, last 5
at ‘Startup Nation’
 Worked for Onavo (acquired by Facebook), Bizzabo,
Zooz Payments, Serendip Media, Vubooo Soccer,
WonderVoice for FB, tawkon/Glove, SQream
Technologies, justAd, Heystack, others
 Guest Lecturer @ The College of Management

3.  Are you already a part of a startup?
 Is this your first startup?
 Have you identified your target audience?
 Launching within 3 months?

4. Five Tips To Kickstart Your Startup’s Marketing
Tools Of The Marketer
Acquisition Vs. Retention
PR
The 3 “Whats”
Q&A

5. FIVE TIPS TO KICKSTART
YOUR STARTUP’S
MARKETING ACTIVITIES

6.  Own the domains, KISS
 Be genuine, don’t over-sell
 Rally the troops
 Focus your digital efforts, leverage assets
 Media: Twitter lists and G+

7.  It’s NOT ‘1 size fits all’
 Share of voice vs. Own the space
 Write great content, not good one
 Gaining traction takes time
 Distribution is as important as the content itself
 Example:

8.  Get ready for a hand-to-hand combat
 Don’t think of scale. Not now.
 Find why those 100 come back (retention)
 No. Mom & dad don’t count
 Measure. Everything.
Example:

9.  SWOT:
◦ Company: Strengths & Weaknesses
◦ Industry: Opportunities & Threats
 Who’s NOT my target audience?
 Product/Market Fit
 Example:
 ‘We Exist To Wow Passengers And Drivers Alike’

10. “Lots of startups fail before product/market fit
ever happens.
When you are BPMF, focus obsessively on getting
to product/market fit. It’s the only thing that
matters”
Marc Andreessen, General Partner,
Andreessen Horowitz
Source: http://goo.gl/MMnV

11.  Sense of belonging
 Every customer is an evangelist. He doesn’t know it yet
 Appeal to your target audience, even a niche one
 Don’t assume, ask
 Example: (Guardians of your data, Breach Alerts)

12. Google Analytics
Fiverr
Odesk / Elance
Onehourtranslation
Dropbox
Haro
Twitter Lists
G+ Groups
Distimo Monitor/Appannie
Google Keywords Tool
WhatRunsWhere.com
MailChimp
Asana
SurveyMonkey
TestFairy
AppCodes.es
LinkedIn Groups
Facebook pages
Optimizely
Unbounce
Google Search

13. Link to video: http://youtu.be/yY-HBW5CNcg

14. Source: The Lean Startup by Eric Ries

15. 50% Easier Selling To Existing Customers
5x More Expensive To Acquire A New User
80% Of Future Revenues Will Come From
20% Of Your Existing Customers
Source:
http://hbswk.hbs.edu/archive/1590.html
http://goo.gl/7Y91G5

16. “The people who signed up in the first
month: Are they still using it today? Often
in social startups you’ll see people sign up,
use it for a couple of months, and then
never use it again. This weird effect where,
because your sign-up rate is so high, your
active users seems to stay pretty much the
same. Like a revolving door.”
Kevin Systrom, Instagram

17. Uber video: http://youtu.be/2WySm0YJzMU
“Everyone can grasp the problems
with taxis and how overhauling
that industry is exciting and
controversial. It's a story that's
bigger than the app.”
Martin Bryant, Editor-In-Chief,
TheNextWeb.com

19. What did I do yesterday and how it
performed?
What I’m doing today
What am I doing tomorrow?

20. Online Presence
Content & Distribution
Make Your Customers Happy
Find Your Product/Market Fit
Community
Measure Everything
Have A Great Story

21. dvir.reznik@gmail.com | @dvirreznik | 052-5799899