Is your head spinning from online marketing advice overload? Join us as we explore a simple, practical plan you can use to successfully buy and convert traffic for your website. These are time-tested tactics boiled down to an easy-to-follow plan that can be applied to nearly any size business.

1. Austin’s #1
Online Marketing Meetup!

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3. #beAusome
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Special Thanks!

4. A practical plan for
making your website sell
Stop your head from spinning and simplify your
approach to online marketing

5. David Vogelpohl
@davidvmc

6. Download the slides
Usable without my narrative!
bit.ly/ausperfect

7. Learning to fight like a little guy
The background of this approach
Unlimited budget,
unlimited time, optimized
website, popular product
Unknown companies
promoting untested
websites with limited budget

8. “Scumbag” geek
Dealing with the development queue
Listens to your idea and says “we’ll get to it”
Says 2 weeks, means 2 months
Asks for the details the day it’s due

9. Understanding bucket buying
Set aside buckets of cash to test landing pages
$500 1.5%+
Expect this money
to be gone!
Keep buying &
optimize bids to
keep CPA in check
Tweak your landing
page & buy another
bucket

10. Define the actions which drive sales on your site
Make sure to get them all!
Leads Sales

11. Value those actions (set your CPA)
Pro tip: Use your lifetime customer value in the $ per transaction/sale fields
bit.ly/valueconversions

12. Value those actions (set your CPA)
Pro tip: Use your lifetime customer value in the $ per transaction/sale fields
bit.ly/valueconversions

13. Create a landing page template
Think modular
bit.ly/lpmaker

14. Set up conversion tracking in Google Analytics
You might need developer help, but get this done!
Forms / ecommerce
bit.ly/pagegoal
Clicks & submits
bit.ly/eventgoal

15. Install Session Cam on your website
Record videos of mouse movements to improve your landing pages
sessioncam.com

16. Set up a retargeting campaign
Provide support for your Google campaign
bit.ly/adrolltour

17. Create a hyper targeted search campaign
Setting up a campaign
1. Create a limited campaign – bit.ly/ausppc01

18. Create a hyper targeted search campaign
Creating your first ad group
2. Add a focused ad group & keywords – bit.ly/ausppc02

19. Create a hyper targeted search campaign
Creating a competing ad
3. Click the “Ads” tab and create a competing ad – bit.ly/ausppc03

20. Create a hyper targeted search campaign
Tracking your success
4. Tools > Conversions > Import from Google Analyitics – bit.ly/ausppc04

21. Create a hyper targeted search campaign
Start bucket buying!
Keep buying &
optimize bids to get
CPA in check
1.5%+
Tweak your landing
page & buy another
bucket
bit.ly/auslpreport

22. Optimizing your bids after your find a winner
Tweak your bids to hit your target CPA
1.5%
2.1%
bit.ly/ausroireport

23. Keep learning
This is just the tip of the iceberg
Bucket buying
What you have
left to learn

24. Use this method on any direct response channel

25. David Vogelpohl
@davidvmc
bit.ly/ausperfect