Hi, i'm sharing my presentation about digital marketing.. i collect from different sources and compile it in one presentation.. hopefully you can learn something from the presentation.. please don't hesitate to give comments or review.. thank you :)

1. DIGIT @ L MARKETING WORKSHOP
JUNE 30rd, 2012
CREA TALKS
dwdove dwdove_83 dwdove.com dwdove

2. SOCIAL
NETWORKING
TECHNOLOGY SAVVY
MORE MOBILE
THE WORLD HAS CHANGED

8. TNT BELGIUM PROJECT
Turner Network Television (TNT) is an American cable TV channel
Created by media mogul Ted Turner
Currently owned by the Time Warner
Local versions in Spain, Italy, Germany, Turkey, +++

9. THE BRIEF
To launch TNT in Belgium with a national campaign worth talking about
To get national press coverage

10. THE SOLUTION
To create national campaign: billboards, print, bus advertising and a
press conference. The viral was meant to create a buzz. The baseline
“Your daily dose of drama” was used in all media

11. RESULTS
All major media (TV, Radio, newspapers, magazines) in Belgium reported
about the TNT stunt
The story was picked up by various major international media like CCN,
ABC News, The Sun, Deutsche Welle, Financial Times, Forbes, Time
Magazine +++

12. RESULTS
In less than 1 week:
More than 30 million views
More than 250.000 likes
More than 3.8 million Facebook shares

13. KEY LEARNINGS
Consider “waste”: virals spread outside your target market
Viral effect is usually instant – you will notice success (or lack of it) immediately
Avoid making your film too shocking – people won’t share!

15. TIPP-EX PROJECT
Owned by the BIC Group
An old-fashioned stationery product
The market leader in Europe
Targeting students and office workers

16. THE BRIEF
Needs to remain relevant in the internet age
Boost sales during the back-to-school period
Wanted to become the ‘preferred correction product brand’ amongst students

17. THE SOLUTION
30 sec YouTube video with two options at the end – to shoot the bear or not.
The viewer is then taken to the „Tipp-Experience‟ (the page looks like a YouTube video, but is a full-page Flash file.)
The viewer is able to type in any keyword (verb), re-write the story and change the interaction between the bear and
the hunter.
42 different endings were produced (dances, fights, etc)
Paid YouTube banner for the first 24h of the campaign
Seedings through social media
Only online, no other media used

18. RESULTS
IT WENT VIRAL FROM DAY ONE – WITH 1 TWEET PER SECOND IN THE FIRST 10
HOURS AND 1 MILLION VIEWS AFTER 36 HOURS
ONE WEEK AFTER THE LAUNCH:
-THE CAMPAIGN TEASER HAD BEEN SEEN MORE THAN 4 MILLION TIMES
-THE CAMPAIGN HAD BEEN PUBLISHED BY HUNDREDS OF BLOGS, SHARED
MORE THAN 120, 000 TIMES VIA FACEBOOK & TWEETED MORE THAN 10,000 TIMES!

19. RESULTS
IN 100 DAYS:
- TIPPEX YOUTUBE CHANNEL RECEIVED MORE THAN 35,5 MILLION VIEWS
- AVERAGE BRAND EXPOSURE WAS 5 MINUTES
- THE AD WAS SHARED 380 000 TIMES ON SOCIAL MEDIA WITH A VIRALITY RATE
OF 500%
217 COUNTRIES CONNECTED TO THE TIPPEXPERIENCE!

20. KEY LEARNINGS
REACH YOUR AUDIENCE THROUGH A RELEVANT CHANNEL
UNIQUE SOLUTIONS SPREAD QUICKLY BUT THE BUZZ FADES QUICKLY AS WELL
CREATIVE SOLUTIONS CAN WORK FOR “BORING” PRODUCTS
‘PLAYABILITY’ (‘GAMIFICATION’) DRIVES VIRAL SUCCESS

21. DIGITAL
MARKETING ?????

22. it’s all about BEHAVIOR
PEOPLE before
TECHNOLOGY

23. People become
more MOBILE

24. E-MAIL MARKETING

25. SEO & SEM

26. SOCIAL MEDIA

27. PAY PER CLICK

28. MOBILE MARKETING

29. DIGITAL
MARKETING

30. 3 Keys Digital Marketing
SET THE OBJECTIVES
PLAN THE STRATEGY
TIPS : HOW TO...

31. Set the Objectives

32. BUILD
COMMUNITY BUILD
ENGAGEMENT
DIGITAL
CREATE MARKETING
AWARENESS
LINK TO
WEBSITE
GROW SALES

33. GROW
SALES

34. BUILD
ENGAGEMENT

35. CREATE
AWARENESS

36. BUILD
COMMUNITY

37. INCREASE
TRAFFIC TO
WEBSITE

38. Plan the Strategy

39. 3 Steps Digital Marketing Strategy
01 02 03
Segmentation Online Value 7P
Targeting Proposition Marketing Mix

40. 3 Steps Digital Marketing Strategy
01 02 03
Segmentation Online Value 7P
Targeting Proposition Marketing Mix

41. 01
Segmentation THE IMPORTANCE of SEGMENTATION & TARGETING
Targeting
Focus on resource allocation
Key Factor to beat Competitors
Basis for determining strategy, tactics, and value

42. 01
Segmentation
Targeting
SMART TRAVELERS

43. 01
Segmentation
Budget concern but Lifestyle
Targeting
High Mobility
Online Connected
Community Influencer
Discount / Promo Seeker

44. 01
Segmentation
Targeting

45. 01
Segmentation
Targeting
DEMOGRAPHY PYSCHOGRAPHY
Klasifikasi
Klasifikasi
berdasarkan:
berdasarkan:
Populasi Manusia
Activities (aktivitas)
dan hubungannya
Interests (minat)
dengan
Opinions
Ekonomi, Sosial,
(pandangan-
Budaya, & Proses
pandangan)
biologis

46. 3 Steps Digital Marketing Strategy
01 02 03
Segmentation Online Value 7P
Targeting Proposition Marketing Mix

47. 02
Online Value
Proposition

48. 02
Online Value
Proposition

49. 02
Online Value
Proposition

50. 3 Steps Digital Marketing Strategy
01 02 03
Segmentation Online Value 7P
Targeting Proposition Marketing Mix

51. 03 Product
7P Price
Digital Value
Marketing Price Transparency
Experiencing the
Mix New Pricing Models
Brand
Process Place
Optimizing internal Representation
& external processes New Distribution
through the web
Marketing Model
Mix
People
Resourcing & Promotion
Physical
Training Online VS Offline Mix
Evidence
Contact Strategist
Online Phycial
Evidence
Integration

52. 03
7P
Marketing
Mix
Product What is your Business? What benefits do you deliver? Can they be delivered online?
Price New Pricing Approaches. (Subscription, Pay Per View, etc)
Place Consider the alternatives for online representation
Promotion Online & Offline Mix
People Everyone represents the company, the importance of having happy staff
Physical Evidence Online Physical Evidence and Integration with Offline
Process Optimizing internal & external process

53. TIPS : HOW TO....

54. integrated DIGITAL campaign integrated OFFLINE campaign
website (core platform) Print Ads
Search Engine Optimization BTL Event
Social Media Flyer
Email Marketing Billboard

55. 1. Profile Picture| Tunjukkan siapa Anda| upload foto yang menyambut dengan
ramah|
2. Bio| Bio adalah sarana paling cepat menjual diri Anda di Twitter buat se-kreatif
mungkin tapi tetap menggambarkan siapa Anda & homepage link Anda|
3. Tidak perlu menjawab semua pertanyaan yg org tujukan ke Anda | Study Dan Zarrella
menunjukkan bahwa Account yg lebih sedikit me-reply memiliki lbh banyak follower.
Disisi lain kita harus bermanfaat bagi org lain jadi ya harus menjawab| trus
bagaimana?? Be Cool!! santai| relax| Jawab pertanyaan yang jika Anda
menjawabnya akan menyelesaikan masalah banyak org..
4. Rendah Diri atau tidak menuliskan profesi atau keahlian Anda. Maaf! Twitter sepertinya
bukan tempat untuk merendah diri| Perlihatkan siapa Anda di
Twitter| jangan sungkan.
5. Nge-tweet sambil marah atau nge-tweet hal2 yang negatif. Sekali Anda nge-
tweet yg negatif siap2 saja kehilangan follower.

56. DIGIT @ L MARKETING WORKSHOP
JUNE 30rd, 2012
CREA TALKS
dwdove dwdove_83 dwdove.com dwdove