Global Health Challenges such as Obesity, Diabetes, Pandemics and antibiotic-resistant viruses present a real and present danger, not just for the future of national health service provision, but also, arguably, for the future of mankind. This presentation, delivered at the Segamed 2015 conference in Nice in December 2015 focuses primarily on lifestyle related conditions such as obesity. The presentation makes the argument for a collaborative approach from all sectors of society and that the medical profession alone cannot be expected to provide solutions for problems which are essentially self-inflicted. The presentation looks at the combination of gamification and enabling technologies and, using the analogy of a car, suggests that the human body is our vehicle for taking us through life's journey. Using technology to monitor the condition of our body and developing tools which give us the equivalent of a human sat-nav for our life journey can help to shift responsibility and power for health management towards the citizen and the communities in which we exist.

1. Gamification and Disruptive Enabling Technologies
to Tackle Global Health Challenges
Segamed 2015 Nice
December
David Wortley GAETSS

2. Global Health Challenges
2

3. Global Health Challenges
3

4. Global Health Challenges
4

5. How do we Solve these Problems?
● Develop clinical solutions that prevent or
manage these conditions or
● Influence industry and citizens through
public policy interventions or
● Develop better personal health
management solutions and practices
5

6. Clinical Solutions
6

7. Public Policy Interventions
Taxes & Legislation
7

8. Public Policy Interventions
Awareness and Education
8

9. Better Personal Health Management
9

10. Which is the Best Solution?
Who will Provide the Solution?
10
Medical Professionals or Politicians or Citizens?

11. The Transition from Cure to Prevention
It’s quite clear that the best chance we have for
increasing our life spans and overall improving
our health is to adjust our personal behaviours
and to do so at an early age.
11

12. 12
What is Gamification?
Every Human Activity can be Viewed as a Game !!

13. Gamification is NOT about
● Badges
● Points
● Rewards
● Incentives
● Prizes
● Extrinsic Motivation
13

14. Gamification IS About
● Challenge / Uncertainty
● Relationships
● Influence / Impact
● Transactions
● Intrinsic Motivation
14

15. 15
Gamification Influences Everyday Outcomes

16. 16
Gamification is a Life Skill
Gamification and the ability/motivation to Gamify is embedded in
the genetic make up of every living creature.

17. 17
The Gamification Lens
Strategist
Tactician
Motivator
Coach
Skill
Ability
Motivation
Self-Esteem
Loyalty
Passion
Engagement
Support
Interest
Awareness
Knowledge
Unaware
Independent
Self-sufficient
Growing Influence
and Ability to
Achieve Goals

18. The Spectator Society
18
Spectators observe but do not get involved in influencing outcomes
- they expect others to make interventions and solve problems

19. The Spectator Society
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Spectators observe but do not get involved in influencing outcomes
- they expect others to make interventions and solve problems

20. The Spectator Society
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Impact of Technology on our Locus of Control ?
Spectator
Leader / Coach
Player
Fan

21. Gamification Positives
● Win-win relationships
● Mutual Development / Growth
● Reciprocity
● Empowerment
● Collaboration
● Shared Vision / Objectives
● Balance
21

22. Gamification Negatives
● Manipulation
● Abuse of Power
● One sided relationships
● Exploitation
● Emasculation
● Based solely on extrinsic motivation
22

23. 23
Why Gamification?
23

24. 24
The Attention Economy
The Next Generation have very different expectations

25. Global Lifestyle Related Challenges
Modern Lifestyle
consequences include many
negative effects which place
increasing demands on
available resources and
threaten the sustainability
of public services for future
generations

26. Global Challenge – Health
Obesity, Diabetes, Cancer & Cardiovascular Problems
● Sedentary lifestyle
● Convenience foods
● Comfort eating
● Inadequate exercise
● Couch potato syndrome
● Spectator society

27. Changing Lifestyles
and Consumer Empowerment
One of the consequences
of this convenient and
easy access to our daily
wants and needs is a
decline in the physical and
mental challenges
necessary for our lifelong
development and health
maintenance

28. What can be Done ?
The consequences of a failure to address these challenges are unthinkable…..

29. Serious Games and Health
Leveraging Disruptive Technology to Address Global Challenges

30. The Same but Different !
My Body is not a Temple it is a Car

31. Navigating Life’s Journey
Life is like a journey from the cradle to the grave. We know the
starting point and the final destination and we are aware of the places
en route but we have little idea of how long the journey will last and
whether the route will be easy or difficult

32. Our Body is our Journey Vehicle
Our body is the vehicle that will take us to our final destination and its
condition determines where we are on that journey, the nature of the
journey and how long it will last. Most of us do not know or monitor our
body’s condition or properly maintain it

33. Cars before Data Technology
We used our human skills to get the best from our
vehicles supported by knowledge professionals

34. Breakdowns and Repair
The consequence of this lack of technology in older cars was
more breakdowns and a reliance on garages and mechanics to
diagnose problems, maintain and repair

35. Data Measurement and Visualisation
Modern cars tell us oil
pressure, temperature,
speed, range of petrol tank,
warn us of any impending
problems, tell us where we
are and how to get to our
destination and compute
new routes if we go off track

36. Lifestyle Technology Transforming Health Management
Wearable and embedded technologies change the dynamics of our management
like the dynamics of car health management

37. Where are We and Where can we Go?
Wearable and embedded lifestyle technologies
provide the tools to manage our health

38. But how can we change Personal Behaviours?
38

39. Who will Most Influence Future Health?
39

40. An Approach for Better Personal Health
Gamification Enabling Technologies

41. Mobile Apps
41

42. Demonstrable Results
Substantial improvements in physical and
mental health are achievable

43. Before and After
2013
2013 Feb 2015

44. Demonstrable Results
Empowering Personal Health Management

45. Demonstrable Results
Empowering Personal Health Management

46. Measurement and Feedback
46Snapshot data Real Time data

47. Lifestyle Technology Roadmap
● Wearable or embedded consumer devices
providing more advanced health metrics
● Healthcare costs linked to lifestyle behaviours
● Revolution in the healthcare ecosystem
● Use of wearable lifestyle devices for identity
applications
● Growth in embedded devices that not only
monitor but also control
● Shift to Personal Health Management Culture

48. Conclusion
48
Global Health Challenges will not be
solved by health professionals alone - it
will require engagement of all sectors of
society working to a common vision
enabled by Gamification strategies and
technology