Modern society faces many global health challenges with the prospect of restricted financial and human resources to tackle them. An ageing population, greater longevity and lifestyle related health conditions make it vital to develop solutions to improve the cost effectiveness of personal healthcare and management. David Wortley's presentation focuses on the growing contribution that serious games, Gamification and rapidly maturing enabling technologies can make to address these challenges and empower both citizens and healthcare providers with the tools and technologies for improved public health, wellbeing and independent living.

1. Gamification and Global Health Challenges
David Wortley

2. About me
2
Passionate about the use of Gamification and Technology
to shape a sustainable future for all mankind

3. What is Gamification?
Gamification is a process which shapes the world
(achieves goals) by influencing the actions, behaviours, characteristics
and states of entities within the world
(through the use of games strategies and mechanics)

4. What is Gamification?
Every Human Activity can be
Viewed as a Game !!

5. What is Gamification?
Gamification and the ability/motivation to Gamify is embedded in
the genetic make up of every living creature.

6. Gamification and Health

7. Gamification and Health
We use gameplay psychology to influence
behaviour and motivation

8. Gamification and Health
Serious Games use Gamification strategies
to influence health outcomes

9. Gamification and Enabling Technologies
New Interface Devices use Gamification strategies
to influence health outcomes

10. Gamification Elements
Scenarios/Narratives
Challenges
Rules
Chance/Uncertainty
Risks
Rewards/Incentives
Penalties
Competition
Exploration
Success/Achievement
Failure
Discovery
Leaderboards
Learning
Development
Skill/Ability
Action/Reaction
Measurement
Feedback
Reflection
Gamification introduces some or all of these elements
into everyday situations

11. Gamification “A-List” Influencers
Ability
Accessibility
Activation Level
Adjacency
Admiration
Affectedness
Affordability
Alignment
Ambition
Appearance
Aptitude
Argument
Aspiration
Associates
Attractiveness
Authenticity
Authority
Awareness
Gamification influencers are factors
which have a bearing on achieving outcomes

12. Gamification and Global Health
We face many global health challenges such as obesity, diabetes,
HIV/AIDS, Dementia etc –
many problems are lifestyle related

13. Traditional Responses
• Educate and inform (serious games help)
• Tax “unhealthy” products
• Legislate on food nutritional content
• Offer incentives to provide health beneficial
services
Is this Enough?

14. Lifestyle Related Morbidity Factors
• Smoking
• Physical activity
• Nutrition
• Overweight and obesity
• Family history
• High blood cholesterol and other lipids
• High blood pressure
• Metabolic syndrome.
Society is facing major challenges and opportunities

15. Societal Changes
Gen Y – Digital Natives
Technology is a Game and
Mobile Devices are Ubiquitous

16. Prosumer Phenomenon
16
We are all Knowledge Professionals because of
enabling technologies

17. Enabling Technologies
17
Enabling and Empowering Technologies can transform lives
and Society

18. Leadership by Merit
18
Authority has to be "earned" by leaders

19. Big Changes in Society - Problems
Traditional Hierarchy Today’s Network
The Networked Society lacks Natural Leadership
and brings individual power without responsibility

20. Dependent Society
20
The most connected Society in history but also the least
connected Society in history

21. The Attention Economy
21

22. The Spectator Society
Today’s Society has Real Challenges arising from improved
Standards of Living and Healthcare Business Models
that are unsustainable

23. The Gamification Lens View
Strategist
Tactician
Motivator
Coach
Skill
Ability
Motivation
Self-Esteem
Loyalty
Passion
Engagement
Support
Interest
Awareness
Knowledge
Unaware
Independent
Self-sufficient
Growing Influence
and Ability to
Achieve Goals Fans play a vital
role in Sustaining
any Human
Activity
Our Locus of Control is shifting from Internal to External

24. Legacy Serious Games for Health
Simulation of Medical Conditions for Training

25. Legacy Serious Games for Health
Distraction Games for Pain Management

26. Legacy Serious Games for Health
Serious Games to provide better understanding
and control of medical conditions

27. Legacy Serious Games for Health
Serious Games to diagnose physical conditions
and/or promote exercise

28. Gamification and Enabling Technologies
for the Health Revolution
28
Whon Namkoong and Future of Good Game

29. Gamification and Enabling Technologies
for Health Revolution
Health Sensor Data, Internet of Things, Big Data Analytics , Cloud
Computing, Mobile devices and Visualisation

30. Gamification and Personal Health
Gamification and enabling technologies can deliver startling results
for personal healthcare

31. Gamification and Personal Health
Personal benefits are very visible

32. Gamification and Changing Behaviour
Gamification ecosystems facilitated by enabling technologies
can engage citizens in lifestyle changing activities

33. Opportunities and Challenges
Enabling Technologies are creating opportunities for many
health related casual and serious games applications

34. New Devices & Interfaces
34
New Interface Devices motivate and challenge using Gamification
strategies to promote physical exercise

35. New Devices
Wearable devices capture health data
for use in serious games

36. Opportunities and Challenges
Mobile devices used for tracking health
within serious games applications

37. Opportunities and Challenges
Big Data Analytics and Visualisation Technologies
support Gamification of personal health

38. Opportunities and Challenges
Mobile devices can be used to support personalIsed Telehealth
applications

39. Conclusion
Gamification Strategies facilitated by Enabling Technologies such as
Internet of Things, GPS, Mobile Devices, Sensor technologies, Cloud Computing and Big
Data can create a collaborative Ecosystem of partners
and stakeholders that will create an explosion of potential applications that link real-
time data to Gamification of personal health management

40. www.gadgetstogodbook.com
Technology and Society

41. Thanks for Listening
David Wortley- www.gaitss.net

42. David Wortley- www.gaitss.net

43. David Wortley- www.gaitss.net